10. What is a Shared Storyworld?
a framework for co-creating value
with currently unknown collaborators
11. Value Co-creation
Consumers are a source of competence
Contributing official content is the
deepest form of audience engagement
User-generated content (UGC)
inherently has value
18. 3 Key Practice Areas
Creative Operational Legal
fun necessary important
Storytelling Submissions Copyright
Worldbuilding Systems Trademarks
Inviting Community Money
19. 3 Key Practice Areas
Creative Storytelling
• What’s the core narrative (characters)?
• Is it a compelling narrative/experiences?
• Are there additional narratives (i.e., transmedia)?
• How will contributions be integrated?
• Will official but non-canonical contributions be
allowed?
20. 3 Key Practice Areas
Creative Worldbuilding
• What’s the tone/setting of the world (genre,
mythology, attributes, etc.)?
• How high is the hurdle for contributors?
• How dependent on contributions are you?
• Is it a single or multi-platform experience?
• What mediums will be used internally?
21. 3 Key Practice Areas
Creative Inviting
• How will you scope participation (limitations)?
• What mediums can contributors use?
• How will invitations be designed (entry points)?
22. 3 Key Practice Areas
Operational Submissions / Systems / Marketing
• What technologies/resources are necessary?
• What is the process for submissions?
• What is the content workflow process?
• What is the process for payments (if applicable)?
• How will you scale based on submissions?
• How will you identify, connect and engage
audiences?
23. 3 Key Practice Areas
Legal Intellectual Property / Money
• Assignment of rights for accepted contributions?
• Can audiences remix each other’s contributions?
• Are there limitations on trademarks?
• Under what conditions will contributors be paid?
• Any additive licensing (e.g., Creative Commons)?
• Do you have a rights management system?
• Do you have a revenue payment system?
30. Free Tools
How do I “hear” the conversations?
Inexpensive
Paid Tools
Tools
31. Establish a Community
2
Curation System
Hierarchical review and
approval structure
Guidelines on roles and
expectations
Established rules/work flow
for content submissions
32. Sample Curation System
creators
^
contributors
^
Community +
^
Curators
^
Spotters
^
Community
33. 3
How to manage growth
Create a system for introducing new
members into the community
Senior community members
educate new members on
storyworld rules
Provide a clear path of progression
for advancing in the community
34. Community progression
• Storyworld Contributor unlock through
positive feedback mechanisms from
community and content creator(s),
completion of escalating content
creation tasks
• Advocate Role unlock through
progressing a series of levels with
positive feedback from community peers
• Levels unlock community privileges.
Unlocked through a combination of
earned and social points
• Use Points (Social, play) for P2P
recognition and engagement rewards
- redeemable for community goods
37. Types of Contracts
EULA
Terms of Use
Relationship between the parties
Sole proprietorship
Partnership - general and limited
Limited Liability Company
Corporation (sub S)
40. Do I Need An Attorney?
Trademarks? Probably (~$1,000)
Patents? Probably (~$15,000)
Drafting Contracts? Ideally
Who, what, why, how, where,
when
“Now that I’m in this mess,
how do I get out?”
Cost depends on complexity
41. image attribution
“You are Here” by Scott Walker “Hoops” by Benjamin Carnevale
“Collaborating” by superk8nyc
“Star Wars Uncut” logo from http://www.starwarsuncut.com/ “Concert Crowd (Osheaga 2009)” by Anirudh Koul
“Carver's Tool Handle” by Noel C. Hankamer
“501st Legion Singapore Garrison Christmas Kettling“ by gordon (TD8316) “Day 18: Red on Blue, Return to Reilly” by Mike Wren
“My Listening Ears” by Niclas Lindh
unknown image (source: http://imgfave.com/view/1965036 “Biosphere” by Márcio Cabral de Moura
“Photographer_2FL” by James Russo “Me” by Luis Avilesortiz
“Hollywood Sign” by Sjors & Jennifer “Feet Week - On the Backs of Others” by Justin Litton
“Clip-Wings” by Dark Helmet
“Hunt for Gollum” image (source: http://www.thehuntforgollum.com/) “Listen, understand, act” by Steven Shorrock
“Circus comes to town” by Ken Conley
“Explore the beautiful Caribbean Sea” by dMap Travel Guide “Writing-in bowings” by izzyplante
“Getting to the Truth”, by Xoe Craft
42. The Rise of Co-created
Storyworld Communities Q
Esther Lim @geekgrl
&
A
Scott Walker @scott_walker
J. Craig Williams @jcraigwilliams
#CCSWC
http://cocreatedswc.tumblr.com/
Text CCSWC to 50500 Presented at
SXSW 2012
