Sales volume of Facebook-based businesses in Bangladesh is growing fast. Urban tech-savvy population in a jam-packed Dhaka city, coupled with a fast-paced professional life of young professionals can be attributed to this boom. According to country's first ever National F-commerce Survey undertaken by GEEKY Social, it has been observed that a significant 6% businesses are making sales of more than 100,000 BDT per month. 67% respondents would like a Facebook-integrated payment system and a similar number of entrepreneurs are reluctant to use other social media networks for business. Interestingly, in terms of promotion, most of the businesses are not yet very savvy users of Facebook's "paid reach" mechanism. Promotion, to them, largely means 1 or 2 posts per day from their Facebook pages. Apart from Facebook, 21% of the business owners surveyed almost equally prefer LinkedIn, Twitter and Instagram to spread words about their businesses. Almost half of the respondents sell their products by buying from a supplier whereas a significant 30% have their own production facility. Service businesses comprise of 15% of the map. Finally, the F-commerce sector is still low on legal registration and compliance as evident by a staggering 77% businesses being either sole-proprietorship or partnership ventures.

1. F-COMMERCE INDUSTRY MAPPING
BANGLADESH
SOURCE: ‘NATIONAL F-COMMERCE 2015’ SURVEY
Geeky Social Advantage Research DeskGEEKY SOCIAL RESEARCH DESK
MONTHLY AVERAGE TURNOVER
100K+
5.77%
50K-100K
7.69%
20K-30K
26.92%59.62%
BELOW 20K
WANT FACEBOOK INTEGRATED
PAYMENT SYSTEM
66.67%
YES
33.33%
NO
63.46%
NO
36.54%
YES
USE OF OTHER PLATFORMS
ALONGSIDE FACEBOOK
84.62%
NO
ENGAGED WITH SOCIAL MEDIA
MARKETING FIRM
65.38%
NO
34.62%
YES
BOOST POSTS IN
FACEBOOK
15.38%YES
OTHER POPULAR SOCIAL MEDIA
PLATFORMS FOR PROMOTION
TYPES OF BUSINESS ENTITY SOURCE OF PROCUREMENT
NUMBER OF DAILY
POSTS
26.32% 26.32% 26.32% 21.05%
LINKEDIN TWITTER INSTAGRAM PINTEREST
48% 22% 18% 12%
1
38.46% 38.46% 7.69% 15.38% 30.77% 44.23% 15.38%
2 3 4+
SOLEPROPRIETORSHIP
OWNPRODUCTION
PURCHASINGFROMOTHERS
IT’SASERVICEBUSINESS
LTDCOMPANY
PARTNERSHIP
OTHERS