Online Communities and Marketing

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Dawn Foster

An overview of how to engage with online communities targeted toward people in marketing roles.

Business Technologie

Online Communities and Marketing

Dawn Foster
dawn@fastwonder.com
Fast Wonder Consulting
http://FastWonderBlog.com

08/01/08 FastWonderBlog.com 1

Agenda
●
Introduction: Community is Key
●
Case Studies and Best Practices
●
Engaging with Existing Communities
●
Building and Managing a New Community
●
Incorporation into Existing Online Marketing Efforts

08/01/08 FastWonderBlog.com 2

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