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The 5 Core Concepts of Media Literacy
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5 core concepts
1.
CML’s Five Core
Concepts
2.
Core Concept #1
All media messages are “constructed.” Keyword: Authorship
3.
Core Concept #2
Media messages are constructed using a creative language with its own rules. Keyword: Format
4.
Core Concept #3
Different people experience the same media message differently. Keyword: Audience
5.
Core Concept #4
Media have embedded values and points of view. Keyword: Content
6.
Core Concept #5
Most media are organized to gain profit and/or power. Keyword: Purpose
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