2. Who we are?
• a global company and the no. 1 choice in EMEA, provides consultancy and
expertise on consumer behaviour in the digital world
• ‘one stop shop’ for everyone who needs to measure the website, plan and
deliver effective online campaigns or use the internet as a communication
channel
3. Gemius as the currency in online measurement
JIC Standard:
Poland, Slovakia, Czech
Republic, Hungary, Slovenia, Turk
ey, Israel, Moldova
Denmark, Ukraine, Belarus,
De facto currency:
Lithuania, Latvia, Bulgaria, Bosni
a, Croatia, Serbia
Start-up: Estonia, Russia,
Romania, Kazakhstan, Portugal,
MENA (UAE, KSI, Egypt,
Lebanon, Jordan, Syria, Kuwait,
Morocco, Tunisia),
3
4.
5. gemiusAudience methodologies
Cookie Panel Software Panel Fusion Panel
• Slovakia • Poland • Czech Republic
• Estonia • Hungary
• Latvia • Russia
• Lithuania • Denmark
• Slovenia • Israel
• Croatia • Ukraine
• Bosnia&Hercegovina • Turkey
• Bulgaria • MENA (selected
• MENA (selected countries)
countries) • Belarus
• Serbia
• Moldova
• Portugal
• Kazakhstan
10. Key characteristics
4 786 120 Internet users
544 Page views per Internet user
15h 13 min time spent by Internet user
Source: gemiusAudience, January, 2013; Inhabitants of Belarus, age 15 - 74 (audited sites only)
28. Latvia 2008 - 2011
Million USD
200.0
181.2
180.0
160.0 Market in 2011
140.0 +5%
120.0
98.3
100.0 85.6 90.3 LV-total Internet in 2011
80.0 LV-Internet +17
60.0
40.0 Still not back to 2008
15.9 11.2 11.0 12.9
20.0
levels
0.0
2008 2009 2010 2011
Data source: Latvian Advertising Association, http://www.lra.lv/
29. Belarus 2010 - 2012
Million USD
120.0
98.0
100.0
76.2
80.0
67.0
Belarus suffered less
60.0
and is recovering
BY-total
BY-Internet
faster
40.0
20.0
7.3 6.1 7.2
0.0
2010 2011 2012
Data source: Zenith
Optimedia, http://marketing.by/main/market/analytics/0054998/, http://marketing.by/main/market/analytics/0059307/, http://marketing.by/main/market/analytics/0060208
/
30. Final remarks
• Internet penetration has reached high levels, audience structure is stable
and relatively mature
• Potential for new Internet users is among older age groups
• Usage intensity will be growing
• Market leaders have stable postitions, tougher competition expected below
top 5
• Look forward towards mobile
• Crisis effect was lower than in LV – 1 year instead of 2
31. THANK YOU
Join us @: Contact:
Facebook.com/GemiusGroup Lauris Lietavietis
Twitter.com/Gemius Regional Audience Research Director
Slideshare.net/Gemius_com lauris.lietavietis@gemius.com
YouTube.com/WwwGemiusCom
