1. BUSINESS PLAN
Company name
Business plan
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2. BUSINESS PLAN
Content
Background information
Summary
Company Description
Product / Service
The market
Strategy and Implementation
Management Team
Financial Analysis

3. BUSINESS PLAN This gives the viewer a feeling of
Personal Information who you are.
This first impression will affect the
viewer throughout the presentation.
Personal Personal
information information
•Name(s) of owner(s) •Name(s) of owner(s)
•Address •Address
•Telephone •Telephone
•E-mail •E-mail
•Date of birth •Date of birth
•Education •Education
•Job experiences •Job experiences
•Special Qualifications •Special Qualifications
•Other relevant information •Other relevant information

4. BUSINESS PLAN
Personal Information
Values and Visions
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Missions and Goals
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5. BUSINESS PLAN Briefly describe the business and highlight
Summary its purpose. It must contain the most
important information from the business
plan.
Who are we Write the summary last, but place it in the
beginning of the plan
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What do we produce/offer?
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Wich and how many customers?
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First year turnover
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First year profit?
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Funding needs?
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6. BUSINESS PLAN
Summary
Objectives Mission Success Factors
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7. BUSINESS PLAN
Highlights
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Business Plan
highlights
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8. BUSINESS PLAN
Company Description
Ownership
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Start-up Plan / Company History
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Facilities and Location(s)
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9. BUSINESS PLAN
Product / Service
Products / Lines / Services offered:
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Differences in products / Lines / Services compared to competitors
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Purchase frequency/product life span
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10. BUSINESS PLAN
Product / Service
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11. BUSINESS PLAN
The Market
Market Trends Market Growth
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Market
Industry Analysis Main Competitors
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12. BUSINESS PLAN
The Market
The typical private customer The typical business customer
Gender: Line of business:
Age: Size/staff:
Education: Age:
Occupation:
Lifestyle/culture:
Geographical factors / limits Assumed number of customers
Domestic: Arguments and supportive facts:
International:
Physical or online?
Average amount spend per customer?
One or more items?

13. BUSINESS PLAN
The Market
Important competitiors Competitive parameters Assesment of posibilities
on the market on the market
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14. BUSINESS PLAN
The Market
Market Segmentation
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Market Needs
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Industry Participants
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Distribution Patterns
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Buying Patterns
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15. BUSINESS PLAN
The Market
Market
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16. BUSINESS PLAN
Strategy and Implementation
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Management
responsibilities
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17. BUSINESS PLAN
Strategy and Implementation
Business Plan
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18. BUSINESS PLAN
Strategy and Implementation
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19. BUSINESS PLAN
Strategy and Implementation
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2010 2011 2012 2013 2014 2015 2016
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20. BUSINESS PLAN
Marketing Plan
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
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feeling of how the designs looks including text.

21. BUSINESS PLAN
Budget
Budget Example title Example title Example title Example title Example title
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22. BUSINESS PLAN
Management Team
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23. BUSINESS PLAN
Management Team
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24. BUSINESS PLAN
Financial Analysis
Initial Capital
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Investment
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Loan
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25. BUSINESS PLAN
Financial Analysis
Income Expence
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Budget
Income Expence
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Income Expence
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