The document discusses various social media tools and their usage. It provides statistics on social media adoption rates in Europe and Belgium. Examples of popular social media sites mentioned include Facebook, Twitter, LinkedIn, and Pinterest. Various social media features and functions are also outlined such as sharing, following, liking, commenting and connecting with others.
6. It is a tool just like television,
radio, smoke signals, post-it
notes, flyers, cave drawings,
tattoos, letters, mobile phone,
… A form of media that humans
create to communicate. Each in
unique. None replaces another,
or causes any other form of
media to become obsolete.
7. The goal is not to
control the
conversation,
the goal is to
enable, inspire &
influence.
10. • What are the
People customers/employees ready for?
Objectives • What are your goals?
• How do you want the relationships
Strategy with the customers/employees to
change?
• Build or buy?
Technology