1. Welcome to
@adtechanz
#atmelb

2. Opening Remarks
David Whittle
Managing Director, Australia
M&C Saatchi
@davewhittle @mcsaatchi

3. Keynote Presentation
“Marketing The Cinema Going
Experience In The Digital World”
Bettina Sherick, SVP Digital Strategic Marketing
20th Century Fox International
@bettinaatfox

4. Keynote Presentation
“Everything Is Possible”
Tom Uglow, Creative Lead, Google
@tomux @google

5. “Creative Vs Curative”
David Whittle, Managing Director, Australia
M&C Saatchi
@davewhittle @mcsaatchi

6. “Data Driven Networks
Enhancing Brand
Engagement Online”
Actionable Insights;
•Brands are no longer viewed as just products, they've developed personas
•Delve deeper into what data does, usage patterns and influence within a
network.
•How data analysis helps brands engage online
•Data enables measurement, engagement and meaningful online conversations
•Creating communities of ambassadors
@LinkedIn

7. “Demystifying The NBN
And The Opportunities It
Will Create”
Actionable Insights;
• How will having a super-fast internet effect campaign delivery, website
development, UX and content?
• How should you embrace the NBN to get ahead of your competitors and build
brand capital
• How to monetise the NBN
• What will the future capabilities mean to virtual goods, remote conferencing
and remote learning?
@bhowarth @NBNCoLimited @jasondavey @rhyshayes

8. “What Are You Doing With All
That Digital Data? How To Earn
A Seat At The Revenue Table”
Actionable Insights
• How to centralise your email, social, search, mobile, display and web data into
a centralised location
• How to develop revenue driven marketing metrics
• How to use the testing insights from your digital data to help drive your
marcomms strategy
• How to use analytics as an predictive tool rather than a reactive tool
@willscullypower @mitchellmackey

9. “Social Media: Driving your fans
via promotions, competitions
and interactions 24/7”
Actionable Insights
• How to really measure the impact of a social campaign message
• How to create passionate engagement within your community
• Developing and implementing key strategies for your wider organisation
• Correctly and legally running facebook promotions/competitons
• Example of campaigns that have worked and those that don’t
• Syndicating your content from your website to your social media.
@johncurtin @phil_lees / @victoriavisitor

10. “Who Should Own Your Social
Media Strategy – What To
Outsource, What to Keep In
House”
Actionable Insights
• When you do not have the resources in-house what are the aspects that are
best to outsource?
• Where and when do the PR and brand responsibilities cross over?
• What is the cost Vs value? Is it worth it?
@nicolai_1 / @nmincite @mcha123 / @RepriseMedia
@thechrisgross / @Vodafone_AU @basilhyman / @XCOM