ad:tech Sydney 2012 Conference Actionable Insights Wednesday 14th March 2012 Track 12

1. “Sustaining Engagement With Your
Community Beyond The Campaign”
Andrew Giles, National PR Manager, Canon Australia
Suzie O'Carroll, Head of Media Solutions, Google AU/NZ
Martin Walsh, General Manager, Marketing, Macquarie Telecom
@martinwalsh
Jessica Michaels, Founder, BreadNbutter Digital
@michaelsjessica

2. “Sustaining Engagement With Your
Community Beyond The Campaign”
Actionable Insights;
2.How to really measure the impact of a social campaign message
3.How to create passionate engagement within your community
4.How to sustain engagement with the audience that you fought so hard to
build to build during the campaign
5.Developing and implementing key strategies for your wider organisation
•@martinwalsh @michaelsjessica

3. “Risk Plans And Crisis In Social Media“
Ben Kimber, Former General Manager of Online, Vodafone
Hutchison Australia @benkimber
Andreas Panayi, Senior Managing Director, Creative
Engagement Group Leader, FTI Consulting @ThePanayi
Aaron Wallis, Founder, Lexer @d2kagw

4. “Risk Plans And Crisis In Social Media“
Actionable Insights;
2.How do companies manage and proactively engage community using
digital technologies both on and off line
3.Proactive Vs retrospective use of social media . How you should respond
and engage your community a grass roots level
4.Social media is not an island, it needs to be integrated as part of your
digital strategy across multiple channels and platforms.
5.Customer care is the primary function of social media.
@benkimber @ThePanayi @d2kagw

5. “From Madmen To Mathmen”
Justin Hind, Managing Partner, The WITH Collective @JuZout
Mark Halstead, Managing Director, iCumulus
Scott Jones, General Manager for Display, Responsys
Kieron Wogan, Marketing Manager - Online and Direct Sales, Vodafone
Hutchinson Australia
Julian Toll, Founder and CEO, Brandscreen @juliantol

6. “From Madmen To Mathmen”
Actionable Insights;
2. With inevitably limited resources do marketers know the best ways of
utilising these tools and should the agencies now take the lead in
educating brands?
3. Are agencies stuck in the middle of media buyers and sellers?
4. At what point is the agency plan different to the client plan?
@JuZout @juliantol

7. “The Benefits Of IPTV As A More
Immersive, Interactive Environment”
Ben Haylock, GM IPTV Application Technology, Telstra
@zbender
Scott-Bradley Pearce, Manager – IPTV Services, THEPLAYROOM
@ScottBPearce
Evan Manolis, Group Manager AV Retail Sales and Marketing,
Samsung

8. “The Benefits Of IPTV As A More
Immersive, Interactive Environment”
Actionable Insights;
2.Online video and IPTV are premium content providers
3.How the market is developing itself using advertising and digital
technology
4.Where are the trends that will lead advertisers and marketers in the
digital space
@zbender @ScottBPearce

9. “The Bravest, Boldest and Best Digital
Ideas Of The Last Year”
David Whittle, Managing Director, Australia, M&C Saatchi
@davewhittle
Kieran Ots, Digital Creative Director, Leo Burnett
@leoburnett

10. “The Bravest, Boldest and Best Digital
Ideas Of The Last Year”
Actionable Insights;
2.The big creative ideas that included great technology
3.Who were the bravest and boldest brands?
4.What sort of results did they deliver?
5.What can you learn from these amazing projects?
@davewhittle @leoburnett