The document summarizes three panel discussions from a conference on digital marketing and online retailing. The first discussion focused on storytelling across different devices and media environments. The second focused on improving customer engagement and reducing abandonment in online retail. The third discussed treating Google like a 14-year-old by understanding consumers, competitors, and enhancing content interaction.

1. “Fragmented Storytelling In An Evolving
Media Environment”
Tim Buesing, Creative Director, Digital, Publicis Mojo
@tbuesing
Jeff Julian, Co-Founder | Creative Element, Monkey Sac

2. “Fragmented Storytelling In An Evolving
Media Environment”
Actionable Insights;
2.How is storyboarding structured to account for non-linear timelines and
different devices?
3.How do you apply storyboarding to different media environments and what
do marketers need to be mindful of with interactivity?
4.What are the mechanics of digital storytelling in a multimedia environment
and how can you "nail it"?
5.What can we reasonably expect users to follow and understand?

3. “Online Retailing: Making More Of
What You Already Have“
Gavin Merriman, Head of eCommerce, Universal Music
Australia @gavmerriman
Greg Baxter, Product Evangelist, Sitecore
Ryan Warren, Sr. Director, Studio Orange, ExactTarget
Dominic Byrne, Digital Marketing Manager, Tyreright Australia

4. “Online Retailing: Making More Of
What You Already Have“
Actionable Insights;
2.Closing the purchase loop to improve online engagements along the customer
decision journey
3.Is the planning of online retailing too strict when there is so much learning to
come?
4.Where does e-commerce drop off and m-commerce pick up?
5.How much influence does search marketing have for Australian retailers?

5. “Google Is Now 14 Years Old So Talk To
It Like It’s a 14 Year Old”
James Gaskell, Managing Director, ZUJI ANZ
@jamesgaskell
Andrew Hughes, SEO Director, Reprise Media

6. “Google Is Now 14 Years Old So Talk To
It Like It’s a 14 Year Old”
Actionable Insights;
• Using analytics and data to understand the consumers and your online
competitors - without it you’re working in the dark
• How to get your content ahead of the competition and once there, enhancing
consumer interaction with it
• Tools for building your SEO strategy and maximising the performance of all your
digital platforms
• Innovation in the SEO and search space including voice and image search

7. “Data Driven Networks Enhancing
Brand Engagement Online”
John Eng, Head of Marketing, Asia Pacific and Japan,
LinkedIn

8. “CMO and CIO: Partners In Arms Or The
Clash Of Cultures? Insights From The
IBM 2011 CMO And CIO Studies”
Jarther Taylor, Group Marketing Executive, IBM
@jarther_work