1. Trainer’s Role and Functions
VISHNU.VISWAMBHARAN

2. Introduction
• As Suzy Siddons says....A trainer must be a
super-effective multi-tasker with eyes in the
back and sides of the head.
• The trainer’s role is that of a ‘facilitator’

3. The trainer should be able to
• Organize and present information in such a
way that trainees can use it to increase their
knowledge base.
• Organize and present activities that will
reinforce the learning process.
• Check to see if learning has taken place.

4. Functions of a Facilitator
• Social Secretary
• Person with a knowledge base and a source of
expertise
• Motivator, Encourager and Inspirer
• Presenter

5. Qualities of a good presenter
• Calm confidence that come when one knows
what one is doing.
• Ability to guide the course forward
confidently.
• Ability to resolve problems.
• Clarity of expression
• Ability to ‘think on one’s feet’

6. Qualities of a Good Trainer
• Quality Controller and Disciplinarian
• Chairperson
• Mediator, Referee and Peacekeeper
• A Democrat
• An Elicitor
• But Not a Nursery School Teacher'

7. Trainer – the key dimensions
• Organizations find it increasingly difficult to
stay competitive in today's global economy.
• “There’s a lot more emphasis on knowledge
and skills. There’s a significant change in the
mindset. The partnership model argues that
knowledge and skills is a collaborative process.
The role of the trainer therefore becomes one
of ‘support, direction and acceleration.”

8. Training and Development in Retail-
FMCG Sector
• Lack of skilled workers is the major factor that
is holding back the retail sector for high
growth.
• The sector is facing the severe shortage of
trainers. Also, the current education system is
not sufficiently prepared to address the new
processes, according the industry majors.

9. Training Programs in Retail/FMCG
Sector
• Sales Training
• On-the-Job Training
• Seminars/Workshops
• Customer Relationship Management
• Online Course
• Group Study
• Computer-Based Training
• Self-Directed Training

10. Training styles
• Active training strategy, which is an approach
where the trainee learns by participating in
an activity that is related to the curriculum,
• Passive training strategy, which is an
approach where the trainee learns by being
given information, typically through written
text or verbally.

11. Type of Participation for Active
Training
• Independent training strategy, which is an approach where
the trainee learns by working alone to complete the training
activities,
• Collaborative training strategy, which is an approach where
two or more trainees share ideas, experiences, opinions, and
perspectives related to the training objective, but complete
the training activities independently,
• Cooperative training strategy, which is an approach where
two or more trainees work together on a common task, in a
manner that is positively interdependent, with trainees
accountable for their share of the work.

12. Select the Type of Organization
• Task-based approach, where training is centered
around the accomplishment of given tasks,
• Problem-based approach, where training is
centered around the solution of a given problem,
• Goal-based approach, where training is centered
around the achievement of a given goal.

13. Select Additional Approaches
• Discovery-based approach, where curriculum
knowledge is acquired through discovery,
• Situation-based approach, where the
curriculum is presented in the context of the
actual business environment.

14. Example
Task - to teach help desk employees how to
handle a call

15. Method adopted
• used passive and task-based style (to teach
procedures and to find information).
• Used active based style (To reinforce the
information)
• Used cooperative and problem-based style
(to have a team of two solve the problem of a
pretend caller).

16. Why different learning styles ?
• Individual’s differ in their ability to learn.
• Some people learn faster by reading, others
by listening, and most, by doing.

17. To Succeed ?
• create a healthy learning environment
• use different mediums and formats
• create different kinds of opportunities for
learning to occur.

18. Other factors
• Interaction
• Listening
• Reading
• Doing / Practicing
• Playing

19. Food / Location / Time
• If you have a bad location, with
cramped, poorly lit rooms, with lots of
background noise, it’s unlikely that any
learning will take place