This presentation was delivered to the Black Entertainment And Sports Lawyers Association several years ago, as businesses and brands began to realize the importance of having a comprehensive advertising strategy which tied all screens together.

1. Advertising and the
Convergence TV, Film and
Technology on the Internet

2. What is Marketing?

3. The average 1970’s city
dweller was exposed to
500 to 2,000 ad messages a
day.
Now it’s 3,000 to 5,000*
* Source: USA Today

4. Spending on total
US advertising
and marketing will
grow 3.9% in 2008
to reach $412.4
billion
- Outsell, Inc
Annual Ad Spending Report

5. Spending by Platform
Source: ZenithOptimedia

6. Mobile Advertising
Spend, 2008
$107
$85
Messaging
Display
Search
Amounts in Millions
Source: eMarketer, March 2008
$1,470

7. Forms of Marketing
Your Brand Here

8. Traditional Marketing

9. $1.2 billion changed
hands between
marketers and media
firms in 2005.
Generate your own buzz
Nontraditional Marketing

10. “Barack is about to choose
a running mate, and he
wants you to know first…
Sign up today and we'll
send you an email
announcing Barack's
running mate.”
- my.barackobama.com
Interactive Marketing:
Everybody’s doing it

11. 91% of moms
prefer brands that
other moms have
recommended*
Word of Mouth
* Marketing VOX, October 2006

12. $1,663,000,000 spent on
US Mobile Advertising in 2008*
Mobile Marketing
* Source: eMarketer March 2008

13. Measurements
“Half the money I spend on advertising is wasted, and
the problem is I do not know which half.”
- Lord Leverhulme

14. What is the law?

15. 79.1% of
marketers planning
to boost their
online budgets next
year*
Trends
*BtoB's "2008 Marketing
Priorities and Plans" survey

16. Mobile Marketing Trends
No matter
where you go,
there you are

17. What’s next?