Presentation for NewComm 2010 - San Mateo, CA Sharing Brains On Fire Lessons and Confession learned from igniting Word of Mouth Movements.

2. CONFESSIONS
WOM
OF A
@genochurch
AGENT

5. We create sustainable
word of mouth movements
and remarkable brand identities
for corporations, products,
organizations and communities.

6. I’M
SOCIAL MEDIA
AGNOSTIC

7. We need to use our BRAND AMBASSDORS
so they can get some VIRAL BUZZ and our
COMMUNITY INFLUENCERS can EVANGELIZE
the PRODUCT SEEDING and create some
SOCIAL MEDIA about it. Then we’ll TWEET
about it and update our FACEBOOK status.

8. I’M
SORRY, BUT
WTF?

10. TOOLS AND
TACTICS
FASCINATION

11. IT’S ABOUT THE
PEOPLE,
STUPID!

12. PEOPLE
ARE THE
KILLER APP

13. IT’S NOT HOW YOU DO IT…
THE KILLER APP
YOU, WITHDO
IS
YOU
AND WHAT
IT…

14. BRANDS AND ORGANIZATIONS
ARE THE STORIES
EMPLOYEES,
THAT THEIR
CUSTOMERS TELL…

15. STORIES
PROVIDE
CONNECTIONS

16. REFRAME
THE CONVERSATION
AND THE TACTICS WILL COME.

17. MOVEMENTS
ELEVATE AND EMPOWER PEOPLE TO UNITE A COMMUNITY
AROUND A COMMON CAUSE, PASSION, BRAND OR ORGANIZATION

33. GIVE THE POWER TO
PEOPLE
CRANKITUP!
EMPLOYEES, CUSTOMERS, OUR FANS…
TO
ELEVEN!

34. 10 LESSONS
LEARNED
IGNITING WORD OF MOUTH MOVEMENTS

35. 1: MOVEMENTS BUILT ON PASSION
ARE

36. IT’S NOT ABOUT YOU,
THEM!
IT’S ABOUT

37. “Reframing the conversation
is about going from
what role does our products
play in people’s lives,
to what role can we play?
It’s from a product role
to a social role.”
–Justin Foo, Phd

38. 2: MOVEMENTS
BEGIN WITH THE FIRST CONVERSATION

39. WE DON’T KNOW
KNOW
WE DON’T

41. BURN THE
NONDISCLOSURE
AGREEMENT

42. 3: MOVEMENTS
HAVE INSPIRATIONAL LEADERSHIP

43. INFLUENCE CAN BE MADE
PASSION CAN’T!

44. REMEMBER IT ONL
Y
ONE!
TAKES

45. 4: MOVEMENTS
HAVE a BARRIER OF ENTRY

46. ALLOW MEMBERS TO
PUT S0ME SKIN
IN THE GAME.

47. 5: MOVEMENTS
EMPOWER PEOPLE WITH KNOWLEDGE

48. BECAUSE KNOWLEDGE IS POWER,
WHEN YOU GIVE YOUR FANS
KNOWLEDGE,
YOUR EMPOWERING THEM

49. 6: MOVEMENTS
HAVE POWERFUL INDENTITIES

50. FILL IN THE BLANK:
“I AM A_________.”

51. EVERYONE WANTS TO
BE A PART OF SOMETHING
BIGGER
THAN THEMSELVES

52. THE ABOLITION OF CHILD
SEX SLAVERY AND EXPLOITATION.
NOTHING LESS.

57. A Church in Long Island, New York was just given a winning 3 million
dollar lottery ticket by a member of their congregation. The Church in
turn donated $200,000 to Love 146. This made big news, the Pastor has
been on Good Morning America, The Early Show, etc. talking about us.
Great awareness!

58. A MOVEMENT IS NOT A
SPASM
OF PASSION

59. 7: MOVEMENTS
ENCOURAGE OWNERSHIP

60. BUILD IT LIKE YOUR GOING
TO RUN OUT OF
MONEY TOMORROW

61. FRIENDS
BEST
RULES APPLY

62. 8: MOVEMENTS
MAKE ADVOCATES/MEMBERS
FEEL LIKE ROCKSTARS

63. RESPONSIBILITY =
APPRECIATION = OWNERSHIP
= ROCK ARS
ST

64. 9: MOVEMENTS
LIVE ONLINE AND OFFLINE

66. PRACTICE
MAKES
IMPERFECTION

67. 10: MOVEMENTS
GET RESULTS

68. MAKE THE
STORY BIGGER

69. IS YOUR BRAND ETHOS
MADE OF
STORIESORADS?

70. BE FAMOUS FOR THE PEOPLE
WHO THE WAY YOU
FOR
LOVE YOU
LOVE THEM