WordPress SEO - Geoff Kenyon and Justin Briggs
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Slide from the WordPress SEO Presentation given by Justin and myself at the Seattle WordPress Meetup group on 1/12/11
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WordPress SEO - Geoff Kenyon and Justin Briggs
- 3. Justin Briggs SEO Consultant Justin.Briggs@distilledconsulting.com @JustinRBriggs Justin is an SEOmoz Associate
- 4. Geoff Kenyon SEO Consultant Geoff.Kenyon@distilledconsulting.com @GeoffKenyon Geoff is an SEOmoz Associate
- 5. WordPress SEO Where are we going? Importance of SEO Setting up a blank installation Content SEO Technical SEO Link building
- 7. Why Do You Need SEO? 131 Billion Searches
- 8. Track Your Data Google Analytics / Google Webmaster Tools
- 9. Track Your Data Yoast: Google Analytics for WordPress
- 11. Quick Checks Show partial posts Make visible to search engines Pinging Services
- 12. Permalinks Avoid default setting /%postname%/ /%category%/%postname%/
- 13. Content SEO
- 14. Content SEO Keyword Research Plane Crash in the Hudson NY Times Title: Crew’s Quick Reaction Led to Plane’s Safe Landing in Hudson
- 15. Content SEO Keyword Research Tools Google Adwords Tool SEObook WordTracker
- 16. Content SEO A well optimized page Creating a topical theme Page Title URL H1 On Page Text Images/Media
- 17. Content SEO Perfectly Optimized Page Page Title: Chocolate Donuts | Mary’s Bakery URL: marysbakery.com/chocolate-donuts Source: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
- 18. URL Best Practices Descriptive Short Dashes
- 19. Titles and Meta Fields H1 Tag Page Title Meta Description FF plugin: SEObook toolbar - http://tools.seobook.com/seo-toolbar/
- 20. Titles and Meta Fields H1 (Headline) Page Title Meta Description FF plugin: SEObook toolbar - http://tools.seobook.com/seo-toolbar/
- 21. Titles and Meta Fields H1 (Headline) Page Title Meta Description FF plugin: SEObook toolbar - http://tools.seobook.com/seo-toolbar/
- 22. All in One SEO
- 23. Titles and Meta Fields Plugin: All in One SEO Page Title Meta Description
- 24. SEO Myth It is beneficial to put your keywords in the meta keywords tag (false)
- 25. Image Keyword Optimization Use keywords in: File name Alt text Content surrounding the image
- 26. Category/Tag Pages Create landing pages
- 27. Internal Linking As you write posts Systemically Similar Posts plugin Related Posts plugin
- 28. Outbound Links Contribute to the topical theme Be careful May improve rankings
- 29. Technical SEO
- 31. URLs can still index
- 32. Can acquire PageRankSource: http://bit.ly/6R9uF0
- 34. Change URLs
- 36. Some decaySource: http://bit.ly/ffhgGR Redirection Plugin: http://wordpress.org/extend/plugins/redirection/
- 38. example.com/
- 40. example.com/index.htmlUse: Redirection Plugin Canonical Tag: http://yoast.com/wordpress/canonical/
- 45. Speed & Security
- 47. WP Super Cache - http://bit.ly/2JRmag
- 48. Google Page Speed - http://bit.ly/MjqPU
- 50. Link Building
- 52. Quality
- 53. Relevance
- 54. Trust
- 55. Diversity
- 57. Social Media Optimization Sociable: http://bit.ly/v8Pk
- 60. Yoast SEO Guide: http://bit.ly/VMQg
Notes de l'éditeur
- Quickly talk about the value of SEO for those who may not knowSince WordPress originated as blogging software, look @ SEO for content setting up a Blank Install, best practicesJustin is going to take you through the technicalPlugins throughout the preso
- There are a lot of different analytics packages out there. GA is a great solution for almost all websites.Let’s you track visitors, page views, sources of trafficCreate custom filters to measure very specific audiencesFor people who run ecommerce sites, allows ecommerce tracking and goal setting. See how many people are doing what you want them to do.Google WMT is really helpful. It allows you to track more technical aspects of your site Indexed pagesBacklinksThey offer site speed though it can be really offHTML errors/suggestions
- Yoastplugin lets you automatically associate your site with Google Analytics through your email/analytics account – makes it a little bit easier to set upLet’s you choose whether the code goes in your footer or headerLet’s you track outbound clicks and downloadsDisables tracking when users are logged in/ can be modified so it tracks users except adminsAuto sets up some advanced segments so you can view things like views per author or by tag, category, etc
- You want to avoid showing full posts on the home page and category pages. This can create duplicate content issues as the full text is on the post pageIf there is duplicate content, Google will often use the page with more value associated with it (homepage)If you update your site frequently, this post might not be on the home pageBetter UX to send users to a page than make them hunt for what they are looking for on a really long homepageI typically recommend disabling comments and pingbacks on sites that don’t have a community focusIf you have a community site, consider turning them off until you have a large and active communityIf a lot of posts display 0 comments/interaction, then it looks like there really isn’t a community and people can actually be less inclined to comment or come backMake it visible to search engines.Not a lot needs to be said about this I have seen a lot of sites do dev work and forget to flip the switch
- As we talked about during the content section, we want to make all possible elements work togetherAvoid using the post ID at all costs - there is no SEO benefit to this and it is not as useful to users as a descriptive URLThese formats help future proof your site. If you end up bolting a lot on to your site and the direction your headed leads you to look at other CMSes, having really simple URLs can make transitions a lot easier.Anything where you are getting your keywords in there is good
- The meta description isn’t actually a ranking factor but has been shown to significantly improve click through values. This and your page title are your one shot to convince people to click on your result.156 characters Don’t just take the first 156 characters from your post