Social By Design for a #OneMicrosoft Strategy

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What does it mean to be social by design? Why is marketing as we've known it less powerful than before? Can a brand really tell its story, or is it better if it activates experiences that allow others to tell it for them? In this Marketing Learning series deck, Geoff Colon, Group Marketing Manager of Social Media for Bing Ads at Microsoft explains how social by design as a strategy allows companies to be more lean, agile and allow others to tell the story of the brand via content,experiences and immersion. Social by design is being used by many companies but is it the strategic bond that can bring #OneMicrosoft truly to life? Continue the conversation by connecting with Geoff on Twitter http://twitter.com/djgeoffe or following his blog http://futuristlab.tumblr.com

Marketing Business Technologie

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Ask an Expert / Engineering Connects aka “Dear
Dare”
#PPCChat
IBM Socialcasts

*2012: Dan Zarella, Huspot study “What Makes People Share?”

Bing Ads: “You Spoke, We Listened”
Xbox One: “Game of Thrones”
OneNote Mac: “Les Miserables”

“currency.”

American Express Open Forum
Forbes
Eaton

Click here

ideashare@microsoft.com

“Why You Won’t Read This Content”
“You Work for the Customer, Not Your Company”
“Big Data Will Shape Social Media Too”
“Why Content is the Ultimate Strategy”
“Is Content the New Currency?”

Social By Design for a #OneMicrosoft Strategy

Social By Design for a #OneMicrosoft Strategy

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In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

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Unraveling the Mystery of the Hinterkaifeck Murders.pptx

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Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

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Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

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Social By Design for a #OneMicrosoft Strategy

1.

2.

3.

4.

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7.

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9. Social by design associates ourselves with something important to our target audience. We reinforce what is important to our audience as opposed to talking about our brand.

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11.    

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13.   

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15.

16. Ask an Expert / Engineering Connects aka “Dear Dare” #PPCChat IBM Socialcasts

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18.

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20. *2012: Dan Zarella, Huspot study “What Makes People Share?”

21. Bing Ads: “You Spoke, We Listened” Xbox One: “Game of Thrones” OneNote Mac: “Les Miserables”

22.

23. “currency.”

24. American Express Open Forum Forbes Eaton

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26. A customer needs at least 15 opportunities to experience our brand including endorsements from friends and followers.

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33. ideashare@microsoft.com

34. “Why You Won’t Read This Content” “You Work for the Customer, Not Your Company” “Big Data Will Shape Social Media Too” “Why Content is the Ultimate Strategy” “Is Content the New Currency?”