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Integrating Social Media - SobCon 09 Presentation

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Geoff Livingston
Geoff Livingston
BusinessTechnologie
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Integrating Social Media Into The Larger Mix
Back in the Day…
Now Social Media Stands Out
Shiny Object Syndrome
Yay! Silo It!
The 145% Conundrum Newspapers Top News Sources According to Pew Internet TV 0 20 40 60 80
Single Track Mentality Doesn’t Match the Way People Use Media
Integration Requires Multitrack, Multitouch
Even Harder, the ROI Nightmare!
How to Make Social Content Deliver
Call to Action!
Integration Creates Opportunity Outbound Inbound • Email • More information • Webinars • Participation invites • White papers • Feedback loops • Events • Harness group intel, activity (PM) • Offers • User gen. content • Ads • Fluid enterprise • Loyalist activities = = Socialprise Identity, sales opportunities, loyalty
Old School Stuff: Add the Social URL!
Social Media Example: Twestival
Simply Designed! Thumps Up!
Busy But Delivering - LOL Catz
AccountingWeb.com: B2B Example
Creative Commons Images • AOL by cpchannel, http://www.flickr.com/photos/cpchannel/144214539/ • Alone by Saital, http://www.flickr.com/photos/saital/2228378850/ • Shiny Object Syndrome by Johnny Goldstein, http://www.flickr.com/photos/jonnygoldstein/3381829829/ • Silo by Eirikref, http://www.flickr.com/photos/eirikref/727551264/ • Ceiling Colors by Rana, http://www.flickr.com/photos/ranna/343610310/ • The Conversation Prism by Brian Solis and Jesse Thomas, theconversationprism.com • Main Street by kevindooley, http://www.flickr.com/photos/pagedooley/3411782068/ • Call to Action by Brick Marketing Consulting, http://www.brickmarketingconsulting.com/020401_1409_004 5_osls_op_640x495.jpg

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