Visual Media: The New Content Marketing Landscape
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The eBook Visual Media: The New Content Marketing Landscape by Erin M. Feldman and Geoff Livingston discusses the visual media era as whole, then seeks to help marketers adapt best practices. Generally, there is one overarching rule: Go mobile or perish. While the desktop is still used, it's use is limited to particular tasks. To reach more people, think mobile first, desktop second. Included in the paper are 12 tips for best practices across a variety of media types and social networks. You can see them in the above slideshare You can download the whole eBook here: http://buff.ly/1uOd3pl No email sign up is required.
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Visual Media: The New Content Marketing Landscape
- 1. Visual Media: The New Content Marketing Landscape
- 2. Use a mobile mentality when designing and developing content.
- 3. But Do Not Subjugate Your Desktop Experience
- 4. Visual Media Is Simply the Next Interface of Now
- 5. Great UX Becomes an Issue Visual & Print Content • Design Visual Experience • Strong CTAs Interested Customer
- 6. Measurement makes everything come together Why do you interact with customers online? Why are you communicating? Plan on measuring those things, not Facebook likes!
- 7. Visual Media Is Simply the Next Interface of Now
- 8. 12 Tips to Create and Deploy Better Visual Media
- 9. 1) Media: Engage journalists by augmenting your pitches with photos, videos and other visual resources.
- 10. 2) SocialTV: Follow current events and Programs, then share timely brand-related updates and images.
- 11. 3) YouTube: Aim to create high-quality, engaging content rather than just another television ad.
- 12. 4) Pin images that depict your brand’s story and character.
- 13. 5) Grow your Instagram community by asking them to share photos of your product in action.
- 14. 6) For increased Facebook engagement, post multiple photos rather than a single one.
- 15. 7) Use Twitter Cards to feature full-sized images in the news stream.
- 16. 8) SlideShare: The presentation’s important, but don’t forget to optimize for search.
- 17. 9) LinkedIn: Stand out from your competition with Showcase Pages.
- 18. 10) Flickr: To increase awareness, license your photos so that people can share and use them.
- 19. 11) Vine: Use your six seconds to let your brand’s personality shine.
- 20. 12) Conferences: Use visual and digital media to generate stories before, during, and after an event.
- 21. Emerging Trends
- 23. Original & Sponsored Programming
- 24. Download Full the eBook http://buff.ly/1uOd3pl
Notes de l'éditeur
- The rule is simple: mobile or perish. While the desktop is still used, it is used for particular tasks. To reach more people, think mobile first, desktop second.
- If you are not visual now, you may as well be printing newspapers.
- If you are not visual now, you may as well be printing newspapers.
- A measurement plan begins with defining what is to be measured. Four, other steps follow it: Document your technical infrastructure. Create an implementation plan. Implement tracking. Maintain and refine. Developing a measurement plan takes time and effort, but it’s better to invest now rather than later.
- If you are not visual now, you may as well be printing newspapers.
- Traditional media is not dead, but it does need to be supplemented with digital assets.
- Social TV is not synonymous with newsjacking, but the tactic is relevant, particularly when capitalizing on the social furor surrounding live events such as sporting ones or the Grammy’s.
- YouTube isn’t replacing traditional TV viewing, but it is being consumed in larger and larger numbers. Brands seeking to create a YouTube presence need to think unique content rather than copy what they do on more traditional video platforms.
- Pinterest offers a captive, active audience. Tap into their interests by sharing images that they’ll love to “like” and re-pin.
- Instagram is ideal for user generated content (UGC). Give your audience a chance to tell the story, and they typically will.
- Facebook is alive and well, but it’s increasingly visual. Ensure your placement in your fans’ news feeds by tapping into their visual interests.
- Twitter has gone the way of visuals, too. Make sure your work is noticed by using Twitter Cards to feature images and other information, such as a sign-up form.
- SlideShare is not an online PowerPoint presentation. Other content can be uploaded to the site. In addition, it features robust search optimization capabilities.
- LinkedIn is visual, too. Present your company’s story with Showcase Pages.
- Flickr may be popular because of its storage and archiving possibilities, but the site gets plenty of traffic from people seeking licensed images for their own work. Capitalize on their needs by licensing your work.
- Vine is home to short video, so it’s not the place to tell your brand’s life story. Aim for sharing highlights and personality.
- Nontraditional conferences are the way of the future. Blend your traditional event with digital for an increased return on investment.