SlideShare une entreprise Scribd logo
1  sur  21
State of Online Marketing MSOM 303 Marketing in a Global Economy  George Mason University April 2011
George Bounacos Silver Beacon Marketing Search Engine Optimization (SEO) Online Advertising
New Drivers of Marketing
Marketing Vehicles Over Time ,[object Object]
Television
 AOL
 Pony Express
 FedEx
 Carrier Pigeons
  Facebook,[object Object]
…whilewe all recordtrivia
Technology Records Everything
Microtargeting
Case Study 1   Good Morning Madam Alarm Clock
ASSUMPTIONS ABOUT BUYERS
Facebook Research About Buyers
Case Study 2:   Tutoring ,[object Object]
  Challenge:  what subjects?
   Second challenge:  what ages or grades?,[object Object]
Different Messages for Cities
What Next? More data…

Contenu connexe

Similaire à State of Online Marketing - April 2011

17 privacy matters
17 privacy matters17 privacy matters
17 privacy matters
TribeCon
 
Location-Based Technologies and Social Media Marketing
Location-Based Technologies and Social Media MarketingLocation-Based Technologies and Social Media Marketing
Location-Based Technologies and Social Media Marketing
Gastón Venezian
 
Location-based Technologies and Social Media Marketing
Location-based Technologies and Social Media Marketing Location-based Technologies and Social Media Marketing
Location-based Technologies and Social Media Marketing
Gastón Venezian
 

Similaire à State of Online Marketing - April 2011 (17)

57 Channels (And Nothing On) – Marketing Channel
57 Channels (And Nothing On) – Marketing Channel 57 Channels (And Nothing On) – Marketing Channel
57 Channels (And Nothing On) – Marketing Channel
 
17 privacy matters
17 privacy matters17 privacy matters
17 privacy matters
 
Social Media & Mobile Marketing: Recruitment Strategy Opportunities
Social Media & Mobile Marketing: Recruitment Strategy OpportunitiesSocial Media & Mobile Marketing: Recruitment Strategy Opportunities
Social Media & Mobile Marketing: Recruitment Strategy Opportunities
 
Week 6 - Technology Innovation
Week 6 - Technology InnovationWeek 6 - Technology Innovation
Week 6 - Technology Innovation
 
Location-Based Technologies and Social Media Marketing
Location-Based Technologies and Social Media MarketingLocation-Based Technologies and Social Media Marketing
Location-Based Technologies and Social Media Marketing
 
Succeeding at International Expansion
Succeeding at International ExpansionSucceeding at International Expansion
Succeeding at International Expansion
 
Location-based Technologies and Social Media Marketing
Location-based Technologies and Social Media Marketing Location-based Technologies and Social Media Marketing
Location-based Technologies and Social Media Marketing
 
Part 1 - Social Media Strategies 201 at Seattle's School of Visual Concepts
Part 1 - Social Media Strategies 201 at Seattle's School of Visual ConceptsPart 1 - Social Media Strategies 201 at Seattle's School of Visual Concepts
Part 1 - Social Media Strategies 201 at Seattle's School of Visual Concepts
 
Online Marketing & Social CRM in Turkey
Online Marketing & Social CRM in TurkeyOnline Marketing & Social CRM in Turkey
Online Marketing & Social CRM in Turkey
 
Meet Your Mobile Web User
Meet Your Mobile Web UserMeet Your Mobile Web User
Meet Your Mobile Web User
 
Week 5 Enterprise Priority Setting
Week 5 Enterprise Priority SettingWeek 5 Enterprise Priority Setting
Week 5 Enterprise Priority Setting
 
Sbs facebook data privacy dilemma case study
Sbs   facebook data privacy dilemma case studySbs   facebook data privacy dilemma case study
Sbs facebook data privacy dilemma case study
 
Search Ranking Factors Trends 2011 SEMStandard
Search Ranking Factors Trends 2011 SEMStandardSearch Ranking Factors Trends 2011 SEMStandard
Search Ranking Factors Trends 2011 SEMStandard
 
BOLO2010 Coburn
BOLO2010 CoburnBOLO2010 Coburn
BOLO2010 Coburn
 
Social Media for Local Businesses
Social Media for Local BusinessesSocial Media for Local Businesses
Social Media for Local Businesses
 
Five Global Marketing Megatrends
Five Global Marketing MegatrendsFive Global Marketing Megatrends
Five Global Marketing Megatrends
 
Next Gen Lead Gen for Schools: Digital Marketing Strategies for 2023
Next Gen Lead Gen for Schools: Digital Marketing Strategies  for 2023Next Gen Lead Gen for Schools: Digital Marketing Strategies  for 2023
Next Gen Lead Gen for Schools: Digital Marketing Strategies for 2023
 

Dernier

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 

Dernier (20)

Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 

State of Online Marketing - April 2011