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TomTom Geospatial for Oracle
  Oracle Open World 2011, Press Conference

                           George de Boer
         Sr. Manager Business Development
Our Business Units
Portfolio



 Consumer                                               Automotive




 Business Solutions                                     Licensing




2       4 October 2011   TomTom Geospatial for Oracle
Consumer Products
Connected Navigation




3                      © 2011 TomTom
Consumer Products
Smartphone apps



 Application             Services   Solution




4                 © 2011 TomTom
Consumer Products
SportWatch by Nike and TomTom




5                    © 2011 TomTom
Automotive products


Renault                                Navigation and location content & services

                                                                     Tele Atlas Multinet®

                                                                     Tele Atlas ConnectPlus®

                                                                     Tele Atlas Connect™

                                                                     Connector Roads
                                                                     f or MultiNet®
                                                                     Navigable Coverage
                                                                     via Partner Product




Fiat, Toyota & Mazda




6                      © 2011 TomTom
Business Solutions products
Logistics:Track and Trace



 PRO series                              LINK




                            PRO 7100 /
                            PRO 9100 /                LINK 310
                            PRO TRUCK




 ecoPLUS                                 WEBFLEET




                             ecoPLUS
                                                    WEBFLEET




7                       © 2011 TomTom
Mapping Products


Display – 2D, 3D


Gradient, curvature


POIs and Address Points


Speed limit signs, junctions, etc.


Street names



Streets



8     4 October 2011    TomTom Geospatial for Oracle
Our rigorous quality framework

                                                                 Advanced
quality check




                        Sources                                 technology                      Products

                                                                                           Traffic
                                                                                          solutions   Landmark
                                                              Change detection                        icons
                        GPS                                   algorithms
                        measurements
                                                              Consistency checking   Advanced                Urban
                                                              algorithms             city                    maps
                                                                                     models
                Community            Field survey             Validation
                  input                                       algorithms

                                                              Automated feature                             Address
                        Authoritative                         creation algorithms                 2D city   points
                                                                                          POIs     maps
                          sources




9                   4 October 2011             TomTom Geospatial for Oracle
Community Input
Anonymous GPS measurements

                       TomTom HOME




                       Mobile App




                       In Dash Navigation




                       BUSINESS SOLUTIONS




                       CONNECTED PND




10    4 October 2011           TomTom Geospatial for Oracle
Historic Database
Real speed data




11     4 October 2011
Historic Database




12   4 October 2011   TomTom Geospatial for Oracle
Using Community Input
Geometry Incorrectness




13    4 October 2011     TomTom Geospatial for Oracle
Using Community Input
Geometry Incompleteness




14    4 October 2011   TomTom Geospatial for Oracle
TomTom Geospatial
Oracle Application Architecture

 TomTom Geospatial                                   Oracle Architecture




                           “DVD”




     Geospatial Map
     solution




15        4 October 2011           TomTom Geospatial for Oracle
TomTom Geospatial for Oracle
New Compilation of map: 3 functionalities


  1. Geocoding                2. Routing               3. Display




16     4 October 2011   TomTom Geospatial for Oracle
Business Intelligence
Mapping your data




17    4 October 2011   TomTom Geospatial for Oracle
Transportation
Optimize Logistics Planning




18     4 October 2011   TomTom Geospatial for Oracle
Thank you

Any questions?

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