1. AMAZON TARGET RESEARCH

2. JAMES BOND – SEQUELS. James Bond is one of the
most popular action
franchises of all time which
is shown here in the
‘Frequently bought together’
section where the other
three movies are all also par
of the James Bond series.
However they are in no
order. The Frequently
bought together section
consists of a number of
movies that are often bought
together through Amazon

3. SHOOTER.
Shooter was the first film to come
up in Amazon when I typed in
‘Action films’. In its ‘frequently
bought together’ section it features
another action movie. ‘Green
zone’. With Relation to our
questionnaire this could suggest
that a lot of people buy there
DVDs based on key actors or
actresses. In this case Mark
Walberg and Matt Damon.

4. GREEN ZONE
Although Amazon suggested
that Green zone was
frequently bought with
‘Shooter’ when I clicked on
Green Zone it suggested that
it is frequently bought with
‘Hurt locker’ and ‘Inglorious
Basterds’. It is obvious that
Amazon are trying to sell as
many DVDs as possible by
linking each DVD to another.
These two films are yet again,
linked to entirely different
films. However it does tell us
that Customers who buy
action movies online generally
buy more than one at a time
and only buy action movies.
They don’t tend to buy more

5. BOX SETS
The Bourne Trilogy is possible on
of the only rivals to James Bond
in terms of a single spy working
alone. However my research on
Amazon shows me that when
consumers buys a box set they
buy other box sets with it.
However as ‘Harry Potter’ is a
Fantasy film these customers do
not necessarily stick within the
walls of the Action genre. A Box
set it typically expensive but per
unit you get the DVDs cheaper.

6. GENERATIONS.
Gladiator is a film set
centuries ago when the
Roman Empire was at its
peak. My research here
shows me when someone is
going to buy a film from a
long time ago they don’t tend
to skip across generations.
For example the film
frequently bought with
Gladiator is Braveheart. A
film also fort with medieval
weapons such as swords.