OREA Board of Director's Social Media Training June 23, 2011. • Facebook Profiles versus Pages • Understanding Twitter • Networking on LinkedIn • OREA’s Social Media Presence Blogs: • www.oreablog.com • www.homeownershipmatters.ca Facebook: • www.facebook.com/oreapres • www.facebook.com/oreagr • www.facebook.com/oreaocc • www.facebook.com/oreacollege • www.facebook.com/orealeadership Twitter: • www.facebook.com/oreapres • www.twitter.com/oreagr • www.twitter.com/oreaocc • www.twitter.com/orealeadership LinkedIn: • OREA - http://www.linkedin.com/groups?mostPopular=&gid=95499 • OREA - http://www.linkedin.com/groups?mostPopular=&gid=87874 YouTube: • www.youtube.com/oreagr FourSquare: • OREA - http://foursquare.com/venue/1390604 Flickr: • www.flickr.com/oreagr

1. Social Media Training #SMtraining June 30, 2011

2. © Ontario Real Estate Association Social Media Training Outline Social Media Overview (1 hour) Facebook Profiles versus Pages Understanding Twitter Networking on LinkedIn OREA’s Social Media Presence

3. © Ontario Real Estate Association Social Media Training Outline Hands-On Workshop (1.5 hours) Setting Up Facebook Profiles and Pages Creating a Twitter Account, Tweeting, Following, Retweeting, Hashtags, Lists Optimizing your LinkedIn Page, Growing Your Network, Using Groups Using Hootsuite to Manage Multiple Social Media Profiles (if time permits)

4. Facebook The World is Obsessed with Facebook: http://bit.ly/j0mUUv Why? Advantages: Branding, Engagement, Drive website Traffic, Reputation Management, New Member Acquisition, Access to Social World, Viral Effect, Feedback Mechanism © Ontario Real Estate Association

6. Facebook Profile Individual Users Put your “Face” on Facebook Your name, picture, video of your kids, etc. Post updates, videos, pictures Send messages, write on walls, and socialize Should NOT be used as your business page (limit reach) © Ontario Real Estate Association

7. Facebook Page (Workplace) Designed for self-promotion, your FB Page is a sort of mini-storefront. As such, use a friendly, casual, but professional demeanor. Provide useful information, links to articles and blog posts, images and video — anything that creates perceived value. All status updates appear in your fans’ news feeds (making it visible to all their friends), FB Pages can help attract new fans (customers) through existing clients. Analytics tools are provided and customization is available, allowing you to monitor your progress and bring your pages to life. With unlimited fans and multiple administrators possible, Pages becomes the best choice for businesses. © Ontario Real Estate Association

8. Facebook Page Once you create a PROFILE, you can use that account to create a Facebook Business Fan Page Post events, videos, photos, specials, promotions Encourage your fans to “like” you Post testimonials Spread the word about your business stories © Ontario Real Estate Association

9. Importance of Facebook Pages Get your business to show up high in search engine positions as Facebook is a very popular website Get unlimited “fans” for your Facebook Page, unlike the limit of 5,000 friends that regular Facebook Profile capped at Visible to visitors because Facebook users do not need to request to be a friend to view a Facebook Fan Page © Ontario Real Estate Association

10. Types of Facebook pages © Ontario Real Estate Association http://www.facebook.com/pages/create.php

11. Discover Facebook Pages http://www.facebook.com/pages/ © Ontario Real Estate Association

14. Highlight activity Facebook’s photo tools (get permission!)

15. Integrate with blog, Twitter, website

16. Link to news

17. Encourage responses and feedbackParticipate several times per day Understand timeline flow © Ontario Real Estate Association

18. Measuring Facebook Effectiveness Facebook Analytics Dashboard “Insights” section of Fan Page; “See all” Interactions tab Recent posts, the dates and times they were posted, how many impressions each received, and the amount of feedback per impression Post quality: feedback per impression Activity: impressions over time Engagement: feedback between posts © Ontario Real Estate Association

19. Understanding Twitter From Inception: Allows you to answer the question: “What are you doing?” in 140 characters “Tweet” share information, comment, micro-blog, chat text-based posts of up to 140 characters displayed on the user's profile page. Follow anyone you find interesting Allow prospects to follow you Virtual “in-person” gathering © Ontario Real Estate Association http://bit.ly/lT1qGq

20. How to use Twitter Hashtag (#) to track messages Use D or DM in first character followed by account name to send direct messages to someone Use RT @accountname followed by a quote to retweet someone © Ontario Real Estate Association

21. What to Tweet? Post Industry Tips Builds credibility Post Facts Re-Tweeting Part of the Social Community Other stories and articles Member tweets Photos Partners and Sponsors Ask people questions © Ontario Real Estate Association

22. Twitter Tips Keep you name as short as possible, easy to spell and remember Set expectations in your bio Purpose, how will be managed, content, response expectations Know your symbols @username = user will be identified that tagged D username= Direct message (only users who follow you) # = hashtag for event, news item RT @username = Retweet (repost to show agree or want to share their content) © Ontario Real Estate Association

23. Twitter Tips Show you care in your profile (picture, background, bio) Post several times a day Most Twitter users only look at the conversation happening in last few minutes Share news-worthy links, content, blog Be a resource. Listen, answer questions, give feedback. Showcase your activities Be a connector. By being there and following members who are there, you are connecting the members to each other. Quality content is the primary reason people will follow you on Twitter Surprise them Make it easy to Retweet © Ontario Real Estate Association

24. Harvesting Followers Every follower is potentially a real and meaningful connection If a Twitter user has jumped on board as a follower, make it a point to reach out @apersonallevel at least once Review recent posts Determine how you can make the most relevant connection © Ontario Real Estate Association

25. Retweets Retweeting important news When they Retweet, their network of followers will see the post as well The exponential power of Twitter in reaching large masses of people becomes clearer when you consider the power of retweeting © Ontario Real Estate Association

26. Twitter Tools © Ontario Real Estate Association Tweetdeck: Desktop version of Twitter Hootsuite: Manage Multiple Accounts Hashtags.org: Track hashtag statistics SproutSocial: Manage Multiple Accounts Klout: Discover your influence Twittercounter: stats site

27. Measuring Effectiveness Is anybody paying attention to what you’re saying on Twitter? Number of followers = reach Retweets = endorsement of message @ Replies = engagement (sentiment?) Visits from links to posted in Tweets = acting on your Tweets © Ontario Real Estate Association

28. LinkedIn Business-oriented social networking site mainly used for professional networking. Uses: Build and sustain network Become a subject matter expert Drive website traffic Recruiting Keep in touch http://www.youtube.com/watch?feature=player_profilepage&v=AIrC2ZzJToA © Ontario Real Estate Association

29. LinkedIn Tips http://www.youtube.com/watch?v=JNl9RVrXLhM Complete profile Photo, links, summary, specialities Unique URL Add applications Website – edit name (SEO) Edit your HEADLINE (enhance search) Know why you want to network Stay in touch with people who really know you Connections with people you don’t know but with whom you have something in common Connections for seeing, being visible and helping people connect

30. LinkedIn Tips 3. Personalize your invitations 4. Promote your activity, invite engagement Join relevant groups Find group members Search groups for relevant conversations Offer help and resources Showcase expertise, information Raise awareness for events, content, etc. © Ontario Real Estate Association

31. Extra LinkedIn Tips Answer questions in Questions and Answers: show expertise without a hint of self-promotion. Publish your LinkedIn URL on all your marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects learn more about you. Use the search feature to find people by company, industry and city Use widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile. Post your presentations on your profile using a presentation application (slideshare). Find members and prospects through connections. Link to articles and content posted elsewhere, with a summary of why it’s valuable © Ontario Real Estate Association

32. © Ontario Real Estate Association

33. Measuring Effectiveness Measure Weekly log Who’s viewed your profile Participation in groups LinkedIn Map http://www.youtube.com/watch?v=PC99Nw2JX8w&NR=1 © Ontario Real Estate Association

34. OREA Social Media Presence Blogs:www.oreablog.comwww.homeownershipmatters.ca

35. Facebook Government Relations – www.facebook.com/oreagr Ontario Commercial Council - www.facebook.com/oreaocc Real Estate College –www.facebook.com/oreacollege Centre for Leadership Development –www.facebook.com/orealeadership OREA President – www.facebook.com/oreapres © Ontario Real Estate Association

36. Twitter Government Relations – www.twitter.com/oreagr Ontario Commercial Council – www.twitter.com/oreaocc OREA Centre for Leadership Development – www.twitter.com/orealeadership OREA President – www.twitter.com/oreapres © Ontario Real Estate Association

37. LinkedIn OREA - http://www.linkedin.com/groups?mostPopular=&gid=95499 OREA - http://www.linkedin.com/groups?mostPopular=&gid=87874 Centre for Leadership Development - http://www.linkedin.com/groups?mostPopular=&gid=1888725 © Ontario Real Estate Association

38. YouTube, FourSquare, Flickr YouTube: Government Relations – www.youtube.com/oreagr Foursquare: OREA - http://foursquare.com/venue/1390604 Flickr: Government Relations – www.flickr.com/oreagr © Ontario Real Estate Association

39. Hands-On Training © Ontario Real Estate Association

40. Facebook Set up a Facebook profile and/or page “Like” Post (video, picture, comment, link) Share Create an event Customize your URL Like a post in the OREA blog © Ontario Real Estate Association

41. Twitter #Smtraining  use Hashtag Follow DM  Direct Message RT (classic & new style) URL shorten  bit.ly Load an image Create a list Do a search Advanced search = search.twitter.com/advanced Tweet from the OREA blog © Ontario Real Estate Association

42. LinkedIn Create a 100% complete profile personalize website names (SEO), summary, edit your professional headline (Search), etc. Create a customized URL Join and post in a group Ask for a recommendation Personalize the request Add an application (twitter, slideshare, etc.) Update your status Post a summary of an article (why it’s useful) Rearrange your sections (toggle & move) © Ontario Real Estate Association

43. Hootsuite – Mobile & Desktop Manage Multiple Social Media Profiles www.hootsuite.com Schedule messages Monitor mentions Build Reports Message multiple networks Track results © Ontario Real Estate Association

44. Thank you for attending #Smtraining © Ontario Real Estate Association