1. PITCHING MY MUSIC VIDEO
By Georgina Caddy

2. HOW DOES YOUR PLANNED MUSIC
VIDEO MEETS THE CODES AND
CONVENTIONS OF THE GENRE
• The codes for a soul genre are:
• Dark lighting,
• slow, sad songs,
• Close ups on the singer
• Continuity editing
• Conventions which is telling the story
• The conventions of the music video is a girl who is getting over her lost
love, who has either died or left her. She walks through the woods
remembering what they used to be like. There will be dissolves of the guy
she loved walking with her in scenes.
• It will be a narrative based instead of a performance based as I think this
would make the music video look better.

3. HOW IT WILL TARGET YOUR
CHOSEN AUDIENCE
• My target audience is females between age 16-25.
• I will target my audience by having a love story in the music video
• The model will be wearing clothes that many of my target audience will be
wearing
• My model will be in the same range of the target audience
• I will also add an intertexual reference to a film director that has inspired
me

4. HOW THE MUSIC VIDEO WILL MEET
THE EXPECTATIONS OF YOUR
CHOSEN ARTIST AND MEDIA
INSTITUTION WHO WILL BE
DISTRIBUTING IT
• It will meet the expectation as the song is about a lost love which will be
portrayed in the music video. It will also have dark lighting to suit the
genre and a female model in the music video.
• It will meet the media institutions expectations as it appeals to a wide
range of a target audience.
• It will be a typical lost love story and therefore there will be scenes people
will expect to see and will enjoy.

5. ANY TECHNICAL DIFFICULTIES YOU
THINK YOU MAY ENCOUNTER
DURING THE FILMING (SUCH AS TIME
LENGTHS FOR ANIMATION ETC)
• As I am shooting the music video outside, there are many difficulties I
might face such as:
• The Lighting
• The weather
• Shooting times
• The models shooting time

6. AND HOW YOU PLAN TO RESOLVE
ANY OF THESE TECHNICAL ISSUES.
• As I am filming in the woods I might find it difficult to set up lighting, but as I
want a dark and sombre look to the music video I think it might not look so
bad. If it doesn’t work I will use the green screen which will give the effect I
want.
• The weather is also a problem as it might be too cold for my model to film in.
however, if it snows that could add to the music video and make it more
interesting. If the weather is a problem I will just have to change the clothing
of the model to keep her warm or choose another day to film.
• I wont have much time to shot the film in the afternoon as it goes dark very
quickly and especially in the woods it would be hard to see. Therefore I will
have to film in the morning at around 4-5 as that is when I will get the best
light for my genre.
• I will have to arrange a time where my model can perform for the music video