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Vincent Lemaistre
Industrial Product Design
CAREER
WORK EXPERIENCE
INDUSTRIAL / SCHOOL PARTNERSHIPS
Freelance Designer, Design Expert For BPIFRANCE
Since July 2014 - Caen (FR)
Aktan, Service Design agency. Furniture and Space Design for Innovation labs.
Activisu, World’s leading provider of electronic measurement and sales-support solutions for opticians.
Paul Marius, Leather bags. Co-design & development support, on-site development monitoring (India).
Mesotechnic, Electronics specialist start-up. Design of a RFID chip reader in collaboration with AXindus, Engineering & Industrial Development agency.
Elba, European leading manufacturer for filing products
Hexaflex, Moto and sport protection gear
BPIFRANCE, French Public Investment Bank. External expert for companies followed by BPIFRANCE, to supply diagnostics
for the integration of design strategies in their business.
ELBA, groupe Hamelin (Canson, Oxford,...)
Design Manager 2010-2013 Hérouville Saint Clair (FR)
Creation & development of Design activities attendant the strategic renewal of the Elba brand.
Product Design, filing products for school, home & office european market, business bags (trolleys and computer bags).
Develop methodology, promotion of Design pratice & implementation in the Product Development Process.
Setting up tools to translate different marketing strategies, user insights, markets in relevant and innovative product solutions,new business opportunities.
Product Development Monitoring in collaboration with product managers and RD.
Creative Direction, development monitoring in collaboration with product manager and suppliers (China) of the Business bags category (leather/nylon/polyester).

Label Observeur du Design 2013
Red Dot Design Award 2013 - Honourable Mention
FagorBrandt
2009 Household appliances - Rueil Malmaison (FR) - 6 months internship
Brandt, washing category - operational design, style researches
DeDietrich, cold category - collaboration with RD team
Philips Design
2007-2008 Small household appliances  Personal care - Amsterdam (NL) - 6 months internship
Philips Sonicare, electric toothbrushes - creative support for strategic  operational design
Philips Avent, mother  childcare - creative support, workshops, operational design, brand design
Master in Design Management, Products  Industrial Systemes
2004-2009 Institut Supérieur de Design - Valenciennes (FR)
Introductory Internships - Pineau Leporcher
2001-2004 Design agency, Paris - 2 x 1 week
French mother tongue

English fluent Toeic (905)

German spoken, written
2D Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Graphic tablet, hand sketching
3D RHINO 3D Rendering Vray, Keyshot
Microsoft Office Suite
Fagor
2008-2009 ISD partnership - teamleader - 5 months
Washing machine for India
Les Eaux du Nord 2008 Workshop Solutions to promote tap water consumption
Tribord (Decathlon-Oxylane) 2008 Workshop Water and Surf sports for all
Somfy 2008 Workshop Human House New business opportunities, products and services, for home alarm, automated doors and shades.
Leroy Merlin
2007 ISD partnership - team member - 5 months
Low cost clip-on lights
Axiatec
2006-2007 ISD partnership - team member - 5 months
Researches on an ecological ceramic-like material and its product applications
EDUCATION
LANGUAGES
SOFTWARES, Rendering Skills
AWARDS
Recreational activities
Music, Running, Ultimate Frisbee (coaching  training), Surf, Trips  people
DESIGN is a creative process crossing disciplines, focused on user to fulfill its needs through companies’ objectives in fixed economical, technological and
cultural contexts. As a result of an intense and global reflexion, the arising product or service is an obvious synthesis bringing sense, short and long term value.
Good design leads to creating world standards and sustainability.
VISION
MYDESIGNME
intuition
Passion
Open-minded
Experience
Mind
Sharing
Observant
Response Ability
Spontaneity
Listening
Attentive
Alert
Respect
Anticipation
Freedom
imagination
creativity
knowledge
understanding
meaning
obviousness
proficiency
think different
New experiences
reflecting what people,
society are, feel, need.
Constant observation of news,
phenomenon, of visual and
background trends to be able to
give an image of society, targets
at a given moment.
Observation finishes to
transform itself in intuition,
obviousness and a capacity to
project itself to create accurate,
meaningful and
profitable solutions.
MUSIC
SENSITIVITY
HUMOUR
CURIOSITY
PROCESS
D
IVER
G
E
Question
the brief
INSIGHTS
SCENARII
Study
U
seExperience
U
ser
Study
M
arket,
trends,
offer,
techno
OPPORTUNITIES
CONSTRAINTS
LOOKFEEL
CMF
Design the right thing
Discover
Research Synthesis Ideation
Design Requirements
Use/Economical/Technological
Constraints, expectations
defining evaluation criteria of the concepts
Understanding stakes and expectations
Setting up objectives and deliverables
Product / SolutionClient Brief
Define Develop Deliver
Implementation
Design things right
C
O
N
VER
G
E
C
O
N
VER
G
E
D
IVER
G
E
ID
EATIO
N
Brainstorm
ing
Sketches
C
O
N
C
EPTS
EVALUATION
C
O
N
C
EPTS
VALIDATION
PROTOTYPE,TEST,EVALUATION
PROTOTYPE,TEST,EVALUATION
ITERATIONS
W
questions
W
ho,w
hy,
w
here,
w
hen,how
,
W
hatfor?
Tell a good story to make reality beyond fiction...
SERVICES, DESIGN SKILLS
Visual Design, 2D  3D rendering
User, Market, Trends Research  Analysis
Design Management
Design Strategy
Product Design
FILINGPRODUCTS
On market
ELBAFILING
SCHOOL Range STUDENT Range
Business Range
ELBAFILING
The expandable sorter is designed for students, who don’t empty their sorter regularly.
Thanks to the accordion assembly of the dividers and the sliding cover, they can keep
a large amount of paper without fearing of damaging and losing their documents.
This innovative assembly makes it very durable.
ELBAFILING
ELBA FOR BUSINESS Expandable sorter
ELBAFORBUSINESSLOOKFEEL
On market
LookFeel, CMF Guidelines
	 Tool to translate brief’s keyword in visual references defining overall shape, colors, materials  finishes directions
FORM
«Confident, cultured, keep up with trends»
Clear, steady, neat, readable.
Sustainable/Durable : sober aesthetic, devoid of surperficial,
well perceived in an office environment. Timeless, more inspirational.
ELBAFORBUSINESSLOOKFEEL
USER INTERFACE, Functional graphics
Open/structural tools
Technical/inspirational aesthetics
Good image and feel of confidence, control of the user.
DECO  PATTERN
Assured as a Corporate identity, showing off, supporting themself
but not obtrusive, as DNA (embossing...)
ELBAFORBUSINESSLOOKFEEL
MATERIALSFINISHES
Uncoated, lightly noisy, matte/shiny
Soft touch foam/PP
Crystal clear/Frosty (pp L-folder/Wallet), softfor Confidentiality / LAB inspiration
Colors
Gray
“Office-ial” color
Orange / Tangerine
Tools, functional and performance
Action
Green
Tech/Open/Advanced color
Purple
Smart  Distinctive
ELBAFORBUSINESSLOOKFEEL
ELBAFORBUSINESSLOOKFEEL
Early materials tests and orders to suppliers
Early mock-ups and prototypes with the right materials and finishes
Adhesion and common language between Brand team and Product owners
Product owners can develop products without the Designers’ intervention
Design Resources saved for demanding product developments
Development of horizontal relationships between teams
BENEFITS, Design Guidelines  CMF
ELBAFORBUSINESSLOOKFEEL
Expandable Sorter
Red Dot Design Award 2013, Honourable Mention
Office Product Award Nominee 2013, Netherlands
Ringbinder Box
Produkt des Jahres 2014, Small Office Home Office,
PaperWorld Fair, Germany
ANDMANYMORE
FILINGPRODUCTS
Various Sketches
BUSINESSBAGS
On market, office suppliers
Entry level range Restyling
ORIGINAL is a entry level range of everyday, business trip bags and trolleys. With good value for money, the main focus is made on protection (laptop,..).
After delivering the good basic functionalities, the look  feel of the bags has to support the target being confident and feel professional by choosing
the right tools.
BRIEF
FORM
Good value for money. No surprise, the product clearly shows what you get.
Readable design/functionalities for confidence,like “at home”.
Bag = mobile office, look for comfort, ergonomy,while looking dynamic.
Frame for robustness  dynamism perception.
FUNCTIONAL GRAPHICS / UI / DETAILS
Underline use, functions, interactions through adapted materials.
Increase readability and confidence in use, like tools design does.
LOOKFEELCMF GUIDELINES
LOOKFEELCMF GUIDELINES
MATERIALSFINISHES
Usual and all-purpose materials.
Reliability, confidence in use of the right tools.
DECO / PATTERNS
Animation and visual reinforcement
of product features and benefits.
ORIGINALBAGS
The range is composed of clamshell, topload computerbags,backpack and trolleys...from 1 work day to 3 days trip.
Materials : Water repellant 1080D Nylon  900x600D Polyester
ORIGINALBAGS
BACKPACKSKETCHES
Ideation Workshop
BACKPACKSKETCHES
Concepts
LEATHERBAGSKETCHES
Business bag Front Panel Research
COMPUTERSLEEVE
Entry level range, Office market, Spring 2013
Concept Design
COMPUTERSLEEVE
Sleeve without handles (as an option/accessory in a simple bag)
Protect a laptop + additional functions to be developed
ORIGINAL Range target’s requirement :
Economical, price. Good value for money products, usefull and well designed with large capacity.
Main feature : Good Protection
Secondary features : Accessories/needs around computer (mouse, usb key, HDD, powersupply,...)
Marketing Requirements :
COMPUTERSLEEVE
Two visible segments on market :
PROTECTION
+
MORE FUNCTIONS
Value on materials, focus on and only protection.
Simple construction, lookfeel about protection
Value on delivering larger needs : protection and accessories.
Use of current materials, protection systems.
Pockets for accessories. Work-in solutions.
COMPUTERSLEEVE
Bag organizer
New emerging market
Allowing organization in simple bags, using its favorite bag instead of unattractive computer bags.
Easy switch from bag to bag or clear its bag of the work stuffs
COMPUTERSLEEVE
Design Requirements  Ideation Sketches
Slim design, protection
Perception of robustness.
Use in a bag : fitting various types of bag.
Access to computer  accessories.
Part of the whole bag's organization.
Help to organize.
Being confident vs having the right tool,
benefits of the range.
Work-in station
COMPUTERSLEEVE
Refinements/2D development for prototyping
LookFeel of the Original Range
Cost effective features,
cleverly designed using
common ways of
manufacturing. Main benefit
focused on protection.
WORKSTATION
COMPUTERSLEEVE
Materials :
Original specific padding for computer
Outside : 900x600 D/1680D Polyester
Pocket : Elba Grey lining
Nickel zipperpullers
COMPUTERSLEEVE
On vertical, the sleeve can put in a bagpack and the computer still be reached
The zipper is cleverly placed on edges to let the sleeve open flat giving access to plug inputs placed on sides.
COMPUTERSLEEVE
TWO IN ONE POCKET
The front large pocket is closed by X-type zipper creating two accesses.
COMPUTERSLEEVE
The VELCRO divider can be removed to create one large pocket.
The front pocket has gussets on each side to expand while carrying large accessories like power supply, to stay as clean and thin as possible.
COMPUTERSLEEVE
The sleeve is also designed to be used in the bag, as an organizer.
WASHINGMACHINE FOR INDIA
Team Project 2008/2009 5 months - Teamleader
Create an economical, ecological washing machine for a new booming market
Automation, appearance of the electric appliances
like the washing machine played an important
social-cultural role in households after WWII
in Europe and their enrichment.
Indian market composed of high end products only
affordable by upper classes who uses dhobis,
employees.
In developing countries, semi-automatics machines.
Asian market composed of toploads with vertical
axes,allowing the view on laundry, appreciated for
the closed to handwashing system and reassuring
for users,stranger to technology.
Target Lower middle class in suburbs
287 millions people

Skilled workers  housewifes.
2/3 childrens, 125€ to 300€/m.
Tight budget, aspiration to consumption
fiddle, do all by themselves
electricty and water at home
few pieces of clothes but change everyday
because of heat and pollution.
ANALYSIS
Use of scenarii to highlight problems to solve and opportunities. They are part of the frame in which the ideation phase will come up.
Scenario 2  3 will be abandoned, for the scenario 1.“at home” to cover the maximum of advantages (not only the washing).
1. At home 2. Wash at the river 3. Wash at water point
ANALYSIS
REQUIREMENTS
Mobile (movable at home/moving to watersupply point)
Water heating system, for better and quicker washing (less water)
Minimize water quantity needs and wasting, working in closed system,
recycling and water treatment
Good distribution of detergent in drum and during the washing to avoid waste,
clear amount instructions, use opened to natural eco-friendly deterging agent
Allow silmutaneous actions (washing and spinning), to gain time, release time
for other activities by reduction of effort, action of user on the machine
Ergonomic posture to reduce pain and exhaustion (back, armstrain),
machine on feet, ajustable height...
Space saving size when not used
Security
	 for kids, stop access to used water
	 stop working when machine opened, avoid injuries, to pin down
Integration of peripheral tools (laundry stocking, carriage, ironing, drying)
Optional connectors for electricty, running water, water evacuation
Vertical axis, beater
Movement close to hand washing, water movement for best cleaning
Maximum 5 kgs drum capacity
View on laundry, reassuring face to technology
Materials against rust (polypropylen, stainless steel)
Natural, lasting filters, easily replaceable or integrated filter
Easy cleaning and maintenance
Average price of 50 euros (3000 rupees)
Evolving price with level of periphal equipment
Range build on mobility, size level, peripherals
USE TECH.
ECONOMICAL
ANALYSIS
FORM
Playful
Fiability
Confidence
USER INTERFACE
Functional Graphics
Easy, quick understanding
Universal
MATERIALSFINISHES
Robustness
Bumped, rough
Mass coloured
Transparency/Confidence
COLORS, decopatterns
Deep strong color

as ornamentation,

increasing the perceived value
LOOKFEELCMF GUIDELINES
Automatic Topload Vertical Axis
3rd rinsing cycle water recycling
WASHING MACHINE
doors  control panel
water container
drum  beater
transparent
removablewalls
top part
integrating the tank
bottom part
The washing machine is made of two thermoformed plastic parts, top and bottom.
The top part includes the tank. The transparent removable walls let the technical parts
visible and accessible for easy repairing.
As the access to water in indian households can be restricted, the washing machine
is equipped of a water container, allowing not to block a water point and collect
the recycled water of the 3rd rinsing cycle.
Lining prewash
surface
Water container
Drum access
Vincent Lemaistre Industrial Design portfolio
Vincent Lemaistre Industrial Design portfolio
LEATHERBAGS
Spring 2015
Design  Development support, visit of supplier and development monitoring in India.
Photo credits - Paul Marius
PAUL MARIUS is a unique French brand, specialist of the vintage style and neo-retro concept.
An exclusive collection composed of handbags, shoulder bags, travel bags and satchels
made in a vegetal tanned leather. Created in 2010, the bags are available worldwide through online
shopping and in stores all over Europe, even Japan and Australia.
LEATHERBAGS
Women bag
LEATHERBAGS
Women bag
LEATHERBAGS
Backpack
LEATHERBAGS
Camera bag
LEATHERBAGS
Notebooks  pad
LEATHERBAGS
Bookcover
Vincent Lemaistre
Industrial Product Design
92bis rue Saint Pierre 14000 CAEN
33 6 76 17 16 10
georgy.design@gmail.com

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Vincent Lemaistre Industrial Design portfolio

  • 2. CAREER WORK EXPERIENCE INDUSTRIAL / SCHOOL PARTNERSHIPS Freelance Designer, Design Expert For BPIFRANCE Since July 2014 - Caen (FR) Aktan, Service Design agency. Furniture and Space Design for Innovation labs. Activisu, World’s leading provider of electronic measurement and sales-support solutions for opticians. Paul Marius, Leather bags. Co-design & development support, on-site development monitoring (India). Mesotechnic, Electronics specialist start-up. Design of a RFID chip reader in collaboration with AXindus, Engineering & Industrial Development agency. Elba, European leading manufacturer for filing products Hexaflex, Moto and sport protection gear BPIFRANCE, French Public Investment Bank. External expert for companies followed by BPIFRANCE, to supply diagnostics for the integration of design strategies in their business. ELBA, groupe Hamelin (Canson, Oxford,...) Design Manager 2010-2013 Hérouville Saint Clair (FR) Creation & development of Design activities attendant the strategic renewal of the Elba brand. Product Design, filing products for school, home & office european market, business bags (trolleys and computer bags). Develop methodology, promotion of Design pratice & implementation in the Product Development Process. Setting up tools to translate different marketing strategies, user insights, markets in relevant and innovative product solutions,new business opportunities. Product Development Monitoring in collaboration with product managers and RD. Creative Direction, development monitoring in collaboration with product manager and suppliers (China) of the Business bags category (leather/nylon/polyester). Label Observeur du Design 2013 Red Dot Design Award 2013 - Honourable Mention FagorBrandt 2009 Household appliances - Rueil Malmaison (FR) - 6 months internship Brandt, washing category - operational design, style researches DeDietrich, cold category - collaboration with RD team Philips Design 2007-2008 Small household appliances Personal care - Amsterdam (NL) - 6 months internship Philips Sonicare, electric toothbrushes - creative support for strategic operational design Philips Avent, mother childcare - creative support, workshops, operational design, brand design Master in Design Management, Products Industrial Systemes 2004-2009 Institut Supérieur de Design - Valenciennes (FR) Introductory Internships - Pineau Leporcher 2001-2004 Design agency, Paris - 2 x 1 week French mother tongue English fluent Toeic (905) German spoken, written 2D Adobe Creative Suite (Illustrator, Photoshop, InDesign) Graphic tablet, hand sketching 3D RHINO 3D Rendering Vray, Keyshot Microsoft Office Suite Fagor 2008-2009 ISD partnership - teamleader - 5 months Washing machine for India Les Eaux du Nord 2008 Workshop Solutions to promote tap water consumption Tribord (Decathlon-Oxylane) 2008 Workshop Water and Surf sports for all Somfy 2008 Workshop Human House New business opportunities, products and services, for home alarm, automated doors and shades. Leroy Merlin 2007 ISD partnership - team member - 5 months Low cost clip-on lights Axiatec 2006-2007 ISD partnership - team member - 5 months Researches on an ecological ceramic-like material and its product applications EDUCATION LANGUAGES SOFTWARES, Rendering Skills AWARDS Recreational activities Music, Running, Ultimate Frisbee (coaching training), Surf, Trips people
  • 3. DESIGN is a creative process crossing disciplines, focused on user to fulfill its needs through companies’ objectives in fixed economical, technological and cultural contexts. As a result of an intense and global reflexion, the arising product or service is an obvious synthesis bringing sense, short and long term value. Good design leads to creating world standards and sustainability. VISION
  • 4. MYDESIGNME intuition Passion Open-minded Experience Mind Sharing Observant Response Ability Spontaneity Listening Attentive Alert Respect Anticipation Freedom imagination creativity knowledge understanding meaning obviousness proficiency think different New experiences reflecting what people, society are, feel, need. Constant observation of news, phenomenon, of visual and background trends to be able to give an image of society, targets at a given moment. Observation finishes to transform itself in intuition, obviousness and a capacity to project itself to create accurate, meaningful and profitable solutions. MUSIC SENSITIVITY HUMOUR CURIOSITY
  • 5. PROCESS D IVER G E Question the brief INSIGHTS SCENARII Study U seExperience U ser Study M arket, trends, offer, techno OPPORTUNITIES CONSTRAINTS LOOKFEEL CMF Design the right thing Discover Research Synthesis Ideation Design Requirements Use/Economical/Technological Constraints, expectations defining evaluation criteria of the concepts Understanding stakes and expectations Setting up objectives and deliverables Product / SolutionClient Brief Define Develop Deliver Implementation Design things right C O N VER G E C O N VER G E D IVER G E ID EATIO N Brainstorm ing Sketches C O N C EPTS EVALUATION C O N C EPTS VALIDATION PROTOTYPE,TEST,EVALUATION PROTOTYPE,TEST,EVALUATION ITERATIONS W questions W ho,w hy, w here, w hen,how , W hatfor? Tell a good story to make reality beyond fiction...
  • 6. SERVICES, DESIGN SKILLS Visual Design, 2D 3D rendering User, Market, Trends Research Analysis Design Management Design Strategy Product Design
  • 8. ELBAFILING SCHOOL Range STUDENT Range Business Range
  • 9. ELBAFILING The expandable sorter is designed for students, who don’t empty their sorter regularly. Thanks to the accordion assembly of the dividers and the sliding cover, they can keep a large amount of paper without fearing of damaging and losing their documents. This innovative assembly makes it very durable.
  • 10. ELBAFILING ELBA FOR BUSINESS Expandable sorter
  • 11. ELBAFORBUSINESSLOOKFEEL On market LookFeel, CMF Guidelines Tool to translate brief’s keyword in visual references defining overall shape, colors, materials finishes directions
  • 12. FORM «Confident, cultured, keep up with trends» Clear, steady, neat, readable. Sustainable/Durable : sober aesthetic, devoid of surperficial, well perceived in an office environment. Timeless, more inspirational. ELBAFORBUSINESSLOOKFEEL USER INTERFACE, Functional graphics Open/structural tools Technical/inspirational aesthetics Good image and feel of confidence, control of the user.
  • 13. DECO PATTERN Assured as a Corporate identity, showing off, supporting themself but not obtrusive, as DNA (embossing...) ELBAFORBUSINESSLOOKFEEL MATERIALSFINISHES Uncoated, lightly noisy, matte/shiny Soft touch foam/PP Crystal clear/Frosty (pp L-folder/Wallet), softfor Confidentiality / LAB inspiration
  • 14. Colors Gray “Office-ial” color Orange / Tangerine Tools, functional and performance Action Green Tech/Open/Advanced color Purple Smart Distinctive ELBAFORBUSINESSLOOKFEEL
  • 15. ELBAFORBUSINESSLOOKFEEL Early materials tests and orders to suppliers Early mock-ups and prototypes with the right materials and finishes Adhesion and common language between Brand team and Product owners Product owners can develop products without the Designers’ intervention Design Resources saved for demanding product developments Development of horizontal relationships between teams BENEFITS, Design Guidelines CMF
  • 16. ELBAFORBUSINESSLOOKFEEL Expandable Sorter Red Dot Design Award 2013, Honourable Mention Office Product Award Nominee 2013, Netherlands Ringbinder Box Produkt des Jahres 2014, Small Office Home Office, PaperWorld Fair, Germany
  • 19. BUSINESSBAGS On market, office suppliers Entry level range Restyling
  • 20. ORIGINAL is a entry level range of everyday, business trip bags and trolleys. With good value for money, the main focus is made on protection (laptop,..). After delivering the good basic functionalities, the look feel of the bags has to support the target being confident and feel professional by choosing the right tools. BRIEF
  • 21. FORM Good value for money. No surprise, the product clearly shows what you get. Readable design/functionalities for confidence,like “at home”. Bag = mobile office, look for comfort, ergonomy,while looking dynamic. Frame for robustness dynamism perception. FUNCTIONAL GRAPHICS / UI / DETAILS Underline use, functions, interactions through adapted materials. Increase readability and confidence in use, like tools design does. LOOKFEELCMF GUIDELINES
  • 22. LOOKFEELCMF GUIDELINES MATERIALSFINISHES Usual and all-purpose materials. Reliability, confidence in use of the right tools. DECO / PATTERNS Animation and visual reinforcement of product features and benefits.
  • 23. ORIGINALBAGS The range is composed of clamshell, topload computerbags,backpack and trolleys...from 1 work day to 3 days trip. Materials : Water repellant 1080D Nylon 900x600D Polyester
  • 28. COMPUTERSLEEVE Entry level range, Office market, Spring 2013 Concept Design
  • 29. COMPUTERSLEEVE Sleeve without handles (as an option/accessory in a simple bag) Protect a laptop + additional functions to be developed ORIGINAL Range target’s requirement : Economical, price. Good value for money products, usefull and well designed with large capacity. Main feature : Good Protection Secondary features : Accessories/needs around computer (mouse, usb key, HDD, powersupply,...) Marketing Requirements :
  • 30. COMPUTERSLEEVE Two visible segments on market : PROTECTION + MORE FUNCTIONS Value on materials, focus on and only protection. Simple construction, lookfeel about protection Value on delivering larger needs : protection and accessories. Use of current materials, protection systems. Pockets for accessories. Work-in solutions.
  • 31. COMPUTERSLEEVE Bag organizer New emerging market Allowing organization in simple bags, using its favorite bag instead of unattractive computer bags. Easy switch from bag to bag or clear its bag of the work stuffs
  • 32. COMPUTERSLEEVE Design Requirements Ideation Sketches Slim design, protection Perception of robustness. Use in a bag : fitting various types of bag. Access to computer accessories. Part of the whole bag's organization. Help to organize. Being confident vs having the right tool, benefits of the range. Work-in station
  • 33. COMPUTERSLEEVE Refinements/2D development for prototyping LookFeel of the Original Range Cost effective features, cleverly designed using common ways of manufacturing. Main benefit focused on protection.
  • 34. WORKSTATION COMPUTERSLEEVE Materials : Original specific padding for computer Outside : 900x600 D/1680D Polyester Pocket : Elba Grey lining Nickel zipperpullers
  • 35. COMPUTERSLEEVE On vertical, the sleeve can put in a bagpack and the computer still be reached The zipper is cleverly placed on edges to let the sleeve open flat giving access to plug inputs placed on sides.
  • 36. COMPUTERSLEEVE TWO IN ONE POCKET The front large pocket is closed by X-type zipper creating two accesses.
  • 37. COMPUTERSLEEVE The VELCRO divider can be removed to create one large pocket. The front pocket has gussets on each side to expand while carrying large accessories like power supply, to stay as clean and thin as possible.
  • 38. COMPUTERSLEEVE The sleeve is also designed to be used in the bag, as an organizer.
  • 39. WASHINGMACHINE FOR INDIA Team Project 2008/2009 5 months - Teamleader Create an economical, ecological washing machine for a new booming market
  • 40. Automation, appearance of the electric appliances like the washing machine played an important social-cultural role in households after WWII in Europe and their enrichment. Indian market composed of high end products only affordable by upper classes who uses dhobis, employees. In developing countries, semi-automatics machines. Asian market composed of toploads with vertical axes,allowing the view on laundry, appreciated for the closed to handwashing system and reassuring for users,stranger to technology. Target Lower middle class in suburbs 287 millions people Skilled workers housewifes. 2/3 childrens, 125€ to 300€/m. Tight budget, aspiration to consumption fiddle, do all by themselves electricty and water at home few pieces of clothes but change everyday because of heat and pollution. ANALYSIS
  • 41. Use of scenarii to highlight problems to solve and opportunities. They are part of the frame in which the ideation phase will come up. Scenario 2 3 will be abandoned, for the scenario 1.“at home” to cover the maximum of advantages (not only the washing). 1. At home 2. Wash at the river 3. Wash at water point ANALYSIS
  • 42. REQUIREMENTS Mobile (movable at home/moving to watersupply point) Water heating system, for better and quicker washing (less water) Minimize water quantity needs and wasting, working in closed system, recycling and water treatment Good distribution of detergent in drum and during the washing to avoid waste, clear amount instructions, use opened to natural eco-friendly deterging agent Allow silmutaneous actions (washing and spinning), to gain time, release time for other activities by reduction of effort, action of user on the machine Ergonomic posture to reduce pain and exhaustion (back, armstrain), machine on feet, ajustable height... Space saving size when not used Security for kids, stop access to used water stop working when machine opened, avoid injuries, to pin down Integration of peripheral tools (laundry stocking, carriage, ironing, drying) Optional connectors for electricty, running water, water evacuation Vertical axis, beater Movement close to hand washing, water movement for best cleaning Maximum 5 kgs drum capacity View on laundry, reassuring face to technology Materials against rust (polypropylen, stainless steel) Natural, lasting filters, easily replaceable or integrated filter Easy cleaning and maintenance Average price of 50 euros (3000 rupees) Evolving price with level of periphal equipment Range build on mobility, size level, peripherals USE TECH. ECONOMICAL ANALYSIS
  • 43. FORM Playful Fiability Confidence USER INTERFACE Functional Graphics Easy, quick understanding Universal MATERIALSFINISHES Robustness Bumped, rough Mass coloured Transparency/Confidence COLORS, decopatterns Deep strong color as ornamentation, increasing the perceived value LOOKFEELCMF GUIDELINES
  • 44. Automatic Topload Vertical Axis 3rd rinsing cycle water recycling WASHING MACHINE
  • 45. doors control panel water container drum beater transparent removablewalls top part integrating the tank bottom part The washing machine is made of two thermoformed plastic parts, top and bottom. The top part includes the tank. The transparent removable walls let the technical parts visible and accessible for easy repairing. As the access to water in indian households can be restricted, the washing machine is equipped of a water container, allowing not to block a water point and collect the recycled water of the 3rd rinsing cycle.
  • 49. LEATHERBAGS Spring 2015 Design Development support, visit of supplier and development monitoring in India. Photo credits - Paul Marius PAUL MARIUS is a unique French brand, specialist of the vintage style and neo-retro concept. An exclusive collection composed of handbags, shoulder bags, travel bags and satchels made in a vegetal tanned leather. Created in 2010, the bags are available worldwide through online shopping and in stores all over Europe, even Japan and Australia.
  • 56. Vincent Lemaistre Industrial Product Design 92bis rue Saint Pierre 14000 CAEN 33 6 76 17 16 10 georgy.design@gmail.com