2. CAREER
WORK EXPERIENCE
INDUSTRIAL / SCHOOL PARTNERSHIPS
Freelance Designer, Design Expert For BPIFRANCE
Since July 2014 - Caen (FR)
Aktan, Service Design agency. Furniture and Space Design for Innovation labs.
Activisu, World’s leading provider of electronic measurement and sales-support solutions for opticians.
Paul Marius, Leather bags. Co-design & development support, on-site development monitoring (India).
Mesotechnic, Electronics specialist start-up. Design of a RFID chip reader in collaboration with AXindus, Engineering & Industrial Development agency.
Elba, European leading manufacturer for filing products
Hexaflex, Moto and sport protection gear
BPIFRANCE, French Public Investment Bank. External expert for companies followed by BPIFRANCE, to supply diagnostics
for the integration of design strategies in their business.
ELBA, groupe Hamelin (Canson, Oxford,...)
Design Manager 2010-2013 Hérouville Saint Clair (FR)
Creation & development of Design activities attendant the strategic renewal of the Elba brand.
Product Design, filing products for school, home & office european market, business bags (trolleys and computer bags).
Develop methodology, promotion of Design pratice & implementation in the Product Development Process.
Setting up tools to translate different marketing strategies, user insights, markets in relevant and innovative product solutions,new business opportunities.
Product Development Monitoring in collaboration with product managers and RD.
Creative Direction, development monitoring in collaboration with product manager and suppliers (China) of the Business bags category (leather/nylon/polyester).
Label Observeur du Design 2013
Red Dot Design Award 2013 - Honourable Mention
FagorBrandt
2009 Household appliances - Rueil Malmaison (FR) - 6 months internship
Brandt, washing category - operational design, style researches
DeDietrich, cold category - collaboration with RD team
Philips Design
2007-2008 Small household appliances Personal care - Amsterdam (NL) - 6 months internship
Philips Sonicare, electric toothbrushes - creative support for strategic operational design
Philips Avent, mother childcare - creative support, workshops, operational design, brand design
Master in Design Management, Products Industrial Systemes
2004-2009 Institut Supérieur de Design - Valenciennes (FR)
Introductory Internships - Pineau Leporcher
2001-2004 Design agency, Paris - 2 x 1 week
French mother tongue
English fluent Toeic (905)
German spoken, written
2D Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Graphic tablet, hand sketching
3D RHINO 3D Rendering Vray, Keyshot
Microsoft Office Suite
Fagor
2008-2009 ISD partnership - teamleader - 5 months
Washing machine for India
Les Eaux du Nord 2008 Workshop Solutions to promote tap water consumption
Tribord (Decathlon-Oxylane) 2008 Workshop Water and Surf sports for all
Somfy 2008 Workshop Human House New business opportunities, products and services, for home alarm, automated doors and shades.
Leroy Merlin
2007 ISD partnership - team member - 5 months
Low cost clip-on lights
Axiatec
2006-2007 ISD partnership - team member - 5 months
Researches on an ecological ceramic-like material and its product applications
EDUCATION
LANGUAGES
SOFTWARES, Rendering Skills
AWARDS
Recreational activities
Music, Running, Ultimate Frisbee (coaching training), Surf, Trips people
3. DESIGN is a creative process crossing disciplines, focused on user to fulfill its needs through companies’ objectives in fixed economical, technological and
cultural contexts. As a result of an intense and global reflexion, the arising product or service is an obvious synthesis bringing sense, short and long term value.
Good design leads to creating world standards and sustainability.
VISION
5. PROCESS
D
IVER
G
E
Question
the brief
INSIGHTS
SCENARII
Study
U
seExperience
U
ser
Study
M
arket,
trends,
offer,
techno
OPPORTUNITIES
CONSTRAINTS
LOOKFEEL
CMF
Design the right thing
Discover
Research Synthesis Ideation
Design Requirements
Use/Economical/Technological
Constraints, expectations
defining evaluation criteria of the concepts
Understanding stakes and expectations
Setting up objectives and deliverables
Product / SolutionClient Brief
Define Develop Deliver
Implementation
Design things right
C
O
N
VER
G
E
C
O
N
VER
G
E
D
IVER
G
E
ID
EATIO
N
Brainstorm
ing
Sketches
C
O
N
C
EPTS
EVALUATION
C
O
N
C
EPTS
VALIDATION
PROTOTYPE,TEST,EVALUATION
PROTOTYPE,TEST,EVALUATION
ITERATIONS
W
questions
W
ho,w
hy,
w
here,
w
hen,how
,
W
hatfor?
Tell a good story to make reality beyond fiction...
6. SERVICES, DESIGN SKILLS
Visual Design, 2D 3D rendering
User, Market, Trends Research Analysis
Design Management
Design Strategy
Product Design
9. ELBAFILING
The expandable sorter is designed for students, who don’t empty their sorter regularly.
Thanks to the accordion assembly of the dividers and the sliding cover, they can keep
a large amount of paper without fearing of damaging and losing their documents.
This innovative assembly makes it very durable.
12. FORM
«Confident, cultured, keep up with trends»
Clear, steady, neat, readable.
Sustainable/Durable : sober aesthetic, devoid of surperficial,
well perceived in an office environment. Timeless, more inspirational.
ELBAFORBUSINESSLOOKFEEL
USER INTERFACE, Functional graphics
Open/structural tools
Technical/inspirational aesthetics
Good image and feel of confidence, control of the user.
13. DECO PATTERN
Assured as a Corporate identity, showing off, supporting themself
but not obtrusive, as DNA (embossing...)
ELBAFORBUSINESSLOOKFEEL
MATERIALSFINISHES
Uncoated, lightly noisy, matte/shiny
Soft touch foam/PP
Crystal clear/Frosty (pp L-folder/Wallet), softfor Confidentiality / LAB inspiration
14. Colors
Gray
“Office-ial” color
Orange / Tangerine
Tools, functional and performance
Action
Green
Tech/Open/Advanced color
Purple
Smart Distinctive
ELBAFORBUSINESSLOOKFEEL
15. ELBAFORBUSINESSLOOKFEEL
Early materials tests and orders to suppliers
Early mock-ups and prototypes with the right materials and finishes
Adhesion and common language between Brand team and Product owners
Product owners can develop products without the Designers’ intervention
Design Resources saved for demanding product developments
Development of horizontal relationships between teams
BENEFITS, Design Guidelines CMF
16. ELBAFORBUSINESSLOOKFEEL
Expandable Sorter
Red Dot Design Award 2013, Honourable Mention
Office Product Award Nominee 2013, Netherlands
Ringbinder Box
Produkt des Jahres 2014, Small Office Home Office,
PaperWorld Fair, Germany
20. ORIGINAL is a entry level range of everyday, business trip bags and trolleys. With good value for money, the main focus is made on protection (laptop,..).
After delivering the good basic functionalities, the look feel of the bags has to support the target being confident and feel professional by choosing
the right tools.
BRIEF
21. FORM
Good value for money. No surprise, the product clearly shows what you get.
Readable design/functionalities for confidence,like “at home”.
Bag = mobile office, look for comfort, ergonomy,while looking dynamic.
Frame for robustness dynamism perception.
FUNCTIONAL GRAPHICS / UI / DETAILS
Underline use, functions, interactions through adapted materials.
Increase readability and confidence in use, like tools design does.
LOOKFEELCMF GUIDELINES
22. LOOKFEELCMF GUIDELINES
MATERIALSFINISHES
Usual and all-purpose materials.
Reliability, confidence in use of the right tools.
DECO / PATTERNS
Animation and visual reinforcement
of product features and benefits.
23. ORIGINALBAGS
The range is composed of clamshell, topload computerbags,backpack and trolleys...from 1 work day to 3 days trip.
Materials : Water repellant 1080D Nylon 900x600D Polyester
29. COMPUTERSLEEVE
Sleeve without handles (as an option/accessory in a simple bag)
Protect a laptop + additional functions to be developed
ORIGINAL Range target’s requirement :
Economical, price. Good value for money products, usefull and well designed with large capacity.
Main feature : Good Protection
Secondary features : Accessories/needs around computer (mouse, usb key, HDD, powersupply,...)
Marketing Requirements :
30. COMPUTERSLEEVE
Two visible segments on market :
PROTECTION
+
MORE FUNCTIONS
Value on materials, focus on and only protection.
Simple construction, lookfeel about protection
Value on delivering larger needs : protection and accessories.
Use of current materials, protection systems.
Pockets for accessories. Work-in solutions.
31. COMPUTERSLEEVE
Bag organizer
New emerging market
Allowing organization in simple bags, using its favorite bag instead of unattractive computer bags.
Easy switch from bag to bag or clear its bag of the work stuffs
32. COMPUTERSLEEVE
Design Requirements Ideation Sketches
Slim design, protection
Perception of robustness.
Use in a bag : fitting various types of bag.
Access to computer accessories.
Part of the whole bag's organization.
Help to organize.
Being confident vs having the right tool,
benefits of the range.
Work-in station
33. COMPUTERSLEEVE
Refinements/2D development for prototyping
LookFeel of the Original Range
Cost effective features,
cleverly designed using
common ways of
manufacturing. Main benefit
focused on protection.
35. COMPUTERSLEEVE
On vertical, the sleeve can put in a bagpack and the computer still be reached
The zipper is cleverly placed on edges to let the sleeve open flat giving access to plug inputs placed on sides.
36. COMPUTERSLEEVE
TWO IN ONE POCKET
The front large pocket is closed by X-type zipper creating two accesses.
37. COMPUTERSLEEVE
The VELCRO divider can be removed to create one large pocket.
The front pocket has gussets on each side to expand while carrying large accessories like power supply, to stay as clean and thin as possible.
39. WASHINGMACHINE FOR INDIA
Team Project 2008/2009 5 months - Teamleader
Create an economical, ecological washing machine for a new booming market
40. Automation, appearance of the electric appliances
like the washing machine played an important
social-cultural role in households after WWII
in Europe and their enrichment.
Indian market composed of high end products only
affordable by upper classes who uses dhobis,
employees.
In developing countries, semi-automatics machines.
Asian market composed of toploads with vertical
axes,allowing the view on laundry, appreciated for
the closed to handwashing system and reassuring
for users,stranger to technology.
Target Lower middle class in suburbs
287 millions people
Skilled workers housewifes.
2/3 childrens, 125€ to 300€/m.
Tight budget, aspiration to consumption
fiddle, do all by themselves
electricty and water at home
few pieces of clothes but change everyday
because of heat and pollution.
ANALYSIS
41. Use of scenarii to highlight problems to solve and opportunities. They are part of the frame in which the ideation phase will come up.
Scenario 2 3 will be abandoned, for the scenario 1.“at home” to cover the maximum of advantages (not only the washing).
1. At home 2. Wash at the river 3. Wash at water point
ANALYSIS
42. REQUIREMENTS
Mobile (movable at home/moving to watersupply point)
Water heating system, for better and quicker washing (less water)
Minimize water quantity needs and wasting, working in closed system,
recycling and water treatment
Good distribution of detergent in drum and during the washing to avoid waste,
clear amount instructions, use opened to natural eco-friendly deterging agent
Allow silmutaneous actions (washing and spinning), to gain time, release time
for other activities by reduction of effort, action of user on the machine
Ergonomic posture to reduce pain and exhaustion (back, armstrain),
machine on feet, ajustable height...
Space saving size when not used
Security
for kids, stop access to used water
stop working when machine opened, avoid injuries, to pin down
Integration of peripheral tools (laundry stocking, carriage, ironing, drying)
Optional connectors for electricty, running water, water evacuation
Vertical axis, beater
Movement close to hand washing, water movement for best cleaning
Maximum 5 kgs drum capacity
View on laundry, reassuring face to technology
Materials against rust (polypropylen, stainless steel)
Natural, lasting filters, easily replaceable or integrated filter
Easy cleaning and maintenance
Average price of 50 euros (3000 rupees)
Evolving price with level of periphal equipment
Range build on mobility, size level, peripherals
USE TECH.
ECONOMICAL
ANALYSIS
43. FORM
Playful
Fiability
Confidence
USER INTERFACE
Functional Graphics
Easy, quick understanding
Universal
MATERIALSFINISHES
Robustness
Bumped, rough
Mass coloured
Transparency/Confidence
COLORS, decopatterns
Deep strong color
as ornamentation,
increasing the perceived value
LOOKFEELCMF GUIDELINES
45. doors control panel
water container
drum beater
transparent
removablewalls
top part
integrating the tank
bottom part
The washing machine is made of two thermoformed plastic parts, top and bottom.
The top part includes the tank. The transparent removable walls let the technical parts
visible and accessible for easy repairing.
As the access to water in indian households can be restricted, the washing machine
is equipped of a water container, allowing not to block a water point and collect
the recycled water of the 3rd rinsing cycle.
49. LEATHERBAGS
Spring 2015
Design Development support, visit of supplier and development monitoring in India.
Photo credits - Paul Marius
PAUL MARIUS is a unique French brand, specialist of the vintage style and neo-retro concept.
An exclusive collection composed of handbags, shoulder bags, travel bags and satchels
made in a vegetal tanned leather. Created in 2010, the bags are available worldwide through online
shopping and in stores all over Europe, even Japan and Australia.