Creating an Ecosystem For Mobile Application Developers. MAD Program consist of: 1. MAD Championship 2. MAD Camps 3. MAD Lab 4. MAD Fund 5. Commercialization I am looking for partners & investors interested to do this MAD Program with me! Email gerard@genme.com. TQ.

1. C re at i n g a n E c o s ys t e m
Fo r M o b i l e A p p l i c at i o n D eve l o p e rs
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2. OpportuniAes
in
Mobile
Apps
The
number
of
mobile
/
wireless
applicaAons
that
will
be
downloaded
to
smart
phones
by
2014
Data:
Frost
&
Sullivan
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3. OpportuniAes
in
Mobile
Apps
Size
of
SoNware
ApplicaAons
market
• SoNware
applicaAons
market
is
a
USD
380
billion
global
industry
and
fastest
growing
at
10%
on
a
compound
annual
basis.
–
Digital
Planet
2008,
WITSA,
May
2008
• SoNware
applicaAons
has
only
just
began
on
the
mobile
device.
And
demand
is
HUGE.
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4. OpportuniAes
in
Mobile
Apps
Size
of
SoNware
ApplicaAons
market
• Case
in
point:
In
Sept
2008,
Apple’s
App
Store
had
3,000
apps
with
100,000,000
downloads.
The
App
Store
was
open
just
60
days
earlier
in
July
2008
and
available
in
62
countries.
–
Apple
Inc.,
Sept
2008
• Apple
App
Store
generated
USD
30
million
in
revenues
in
first
30
days
of
opening.
• Dec
2008,
5
months
old,
Apple
App
Store
has
10,000
apps
&
300,000,000
downloads
with
forecast
USD
180
million
in
revenues.
• On
23
April
2009
( just
9
months),
Apple
App
Store
did
1
BILLION
downloads!
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5. Mobile
devices
are
the
new
compuAng
plaform
The
mobile
device
is
the
“new”
mul6media
computer
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6. Mobile
devices
are
the
new
compuAng
plaform
The
mobile
device
will
replace
the
PC
as
the
primary
compu6ng
pla<orm.
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7. Mobile
devices
are
the
new
compuAng
plaform
“…the smartphone is becoming an extension
of the person, and how they do everything.”
- Google, Senior VP of Local, Jeff Huber
Google is seeing 350,000 Android
devices being activated a day.
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8. What
is
the
MAD
Program
Ecosystem
and
Pla/orm
to
Iden2fy,
Inspire
&
Innovate
ApplicaAon
Developers
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9. Who
is
MAD
program
for
?
• Young
working
adults
especially
soNware
engineers
– Working
/
freelancing
programmers
– Companies
involved
in
soNware
applicaAons
• College
/
University
students
(18
–
23
years
old)
– Groom
ideas
that
could
form
the
next
BIG
thing
– Capacity
building
for
soNware
developers
– Nurture
next
generaAon/breed
of
entrepreneurs
• School
students
(13
–
18
years
old)
– InsAll
interest
in
soNware
development
&
engineering
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10. The
MAD
Program
Ecosystem
Commercialise
(Mobile
MAD
Fund
App
• Micro
Funding
Depot
• Revolving
Fund
.com)
MAD
Lab
• Tech
Angels
• Coaching
• VC
• Great
people
• Grants
MAD
Camps
• Data
Centre
• How
to
design
&
• Broadband
Internet
develop
mobile
• Design
&
apps?
Development
• Idea
GeneraAon
Resources
Workshop
• Audio
/
Music
Lab
MAD
• Video
Lab
• Training
&
CompeAAon
EducaAon
• AnimaAon
Lab
• Schools
• Business
• Coding
Lab
• College/Unis
modeling
&
• TesAng
Lab
• Working
MoneAzaAon
adults
• Market
feasibility
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11. Junior
Championship
Organised by: Official Online Media: Endorsed by: Official Radio Station: Supported by:
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12. U
Championship
Organised by: Official Online Media: Endorsed by: Official Radio Station: Supported by:
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13. The
MAD
Championship
• Submission
is
done
online
• Can
be
individual
or
group
(up
to
3
people)
• 1st
Stage
Submission:
Give
a
brief
descripAon
(wrimen
and/or
drawn)
of
the
ApplicaAon
• ParAcipants
can
also
submit
photos,
video;
etc
explaining
their
applicaAon
• Select
category/themes
relevant
to
the
applicaAon
• 2nd
Stage
Submission:
Specify
the
device
(make
&
model)
and
its
exact
specificaAon
to
run
the
app
• Upload
all
required
files
to
install
the
App
on
the
specified
device
• Completed
app
must
be
able
to
run
on
the
specified
device
• Championship
is
open
for
60
days
• Judging
next
30
days
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14. The
MAD
Championship
Contest
enAAes
based
on
the
following
criteria:
• Quality
/
Func2onality:
the
applicaAon
or
service
must
be
fully
funcAonal
and
run
successfully
on
a
mobile
device.
• Usability
/
Crea2vity:
the
applicaAon
demonstrates
superior
user
experience
(UI,
graphics,
etc.)
e.g.
by
leveraging
the
latest
technologies.
• Uniqueness:
novelty
value
and
innovaAveness:
display
creaAvity
in
applicaAons,
use
established
technology
in
a
unique
way,
leverage
the
latest
technologies,
etc.
• Commercial
viability
/
Market
poten2al:
ability
to
fulfill
users'
needs,
customer
adopAon.
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15. MAD
Camps
Technical
• How
to
design
&
develop
mobile
apps?
– Apple
iOS,
Google
Android,
Windows
WP7
• How
to
design
&
develop
mobile
games?
• How
to
design
&
develop
Enterprise
Apps?
• Adding
Audio
&
Scoring
Music
for
Apps
• Video
:
Lights,
Camera,
App
• AnimaAon
and
Apps
• Secure
Code
your
apps
• Coding
for
everybody
using
App
Inventor
• TesAng
apps
• Gerng
apps
ready
for
the
marketplace
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16. MAD
Camps
Non
Technical
• The
9i
of
becoming
MAD
• Idea
GeneraAon
Workshop
• Business
modeling
&
MoneAzaAon
• Market
feasibility
• How
to
market
&
sell
Apps
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17. MAD
Fund
• Available
in
3-­‐phases
– RM30k
–
1st
phase
(RM6k
x
5
months
with
3
months
development
window)
– RM100k
–
2nd
phase
(RM10k
x
10
months
with
6
months
development
window)
– RM300k
–
3rd
phase
(RM30k
x
10
months
with
6
months
development
window)
• Once
grant
from
1st
phase
is
repaid,
then
recipient
graduates
and
has
access
to
apply
for
2nd
phase
of
the
grant
to
further
develop
the
mobile
applicaAon/content.
Same
applies
to
the
next
phase
of
the
grant.
• Grant
can
be
repaid
within
1
year.
• Proceeds
for
the
repayment
can
be
gained
from
sale
of
applicaAon/
content,
licensing
rights,
outright
sale
of
the
IPR,
;
etc
• Recipients
are
expected
to
be
tenants
of
MAD
Lab
&
MobileAppDepot
and
uAlise
the
faciliAes
available
including
data
centre,
high
speed
broadband
network,
design
&
development
resources,
tesAng
lab,
business
advisory
services,
mentoring,
training,
online
app
marketplace;
etc.
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18. The
MAD
Program
Benefits
• This
model
provides
ability
to
test
hundreds
of
ideas
and
approaches
quickly
and
at
low
cost.
Failures
will
be
weeded
out
within
1st
Phase.
• It
also
benefits
&
enlarges
the
overall
industry
as
competent
external
/
extended
design
&
development
teams
can
also
get
assignments.
• Create
knowledge
worker,
high-­‐income,
high
valued
jobs.
Brain
gain.
• Naturally
amract
the
best
talents
into
MAD
Lab.
• Grow
the
pool
of
good
ideas
and
quickly
turn
these
ideas
into
reality.
• Quickly
IdenAfy
&
Accumulate
mobile
content/applicaAons
with
commercial
value.
• Cherry
pick
people
and
mobile
content/apps
for
investment
opportuniAes.
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19. The
MAD
Program
Ecosystem
Commercialise
(Mobile
MAD
Fund
App
• Micro
Funding
Depot
• Revolving
Fund
.com)
MAD
Lab
• Tech
Angels
• Coaching
• VC
• Great
people
• Grants
MAD
Camps
• Data
Centre
• How
to
design
&
• Broadband
Internet
develop
mobile
• Design
&
apps?
Development
• Idea
GeneraAon
Resources
Workshop
• Audio
/
Music
Lab
MAD
• Video
Lab
• Training
&
CompeAAon
EducaAon
• AnimaAon
Lab
• Schools
• Business
• Coding
Lab
• College/Unis
modeling
&
• TesAng
Lab
• Working
MoneAzaAon
adults
• Market
feasibility
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20. The
MAD
Program’s
Revenue
Stream
• Revenue
share
from
sale
of
applicaAon/content
• Licensing
rights
and/or
outright
sale
of
the
IPR
• Rental
or
Pay-­‐per-­‐Use
of
Labs
(audio/music,
video,
animaAon,
coding,
tesAng)
• Training
&
EducaAon
(external
developer
community,
corporate
clients,
public)
• Sponsorships
(mobile
operators,
device
manufacturers,
tech
partners,
corporate
clients)
• Projects
(SMEs,
Corporate
clients,
Government,
Overseas
assignments)
• Cherry
pick
people
and
mobile
content/apps
for
investment
opportuniAes
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21. For
further
details
contact:
Gerard
K
M
Lim
+60.12.218.2300
gerard@MobileAppDepot.com
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Jaya,
Selangor
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Ehsan,
Malaysia
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