Präsentation über Merger & Acquisition über VW & Porsche. Achtung - Zeiträume und Detailinformation wurden bewusst in den Hintergrund gerückt um die emotionale Ebene bei M&A Vorgängen besser darzustellen.

1. Mergers ,
Acquisitions &
Takeovers

2. -

7. HOW WANTS TO HAVE A PORSCHE?

8. NAME: WENDELIN WIEDEKING
POSITION: CEO PORSCHE AG
NATURE: EMOTIONAL, CHEEKY
« IF SIZE WOULD MATTER DINOSAURS WOULD STILL LIFE »
(WENDELIN WIEDEKING)

9.  Biggest Earnings per Car:
€ 16.590 EBIT (18,4%)
 Biggest market share in luxury sports car segment
Up to 30% (depends on country)
 Sporty and unbelievable Customer Satisfaction:
Porsche cars are powerful and reliable so they
are used for racing.
 Inaccessabiltiy:
It is not common to see 10 Porsches a day.
FACTS ABOUT PORSCHE

10. ITS TIME VOR AN EPIC TAKEOVER
WHO SHOULD I BUY?
Nissan Honda
Volkswagen Renault

11. Volkswagen

12. Name: Ferdinand Piech
Position: CEO Volkswagen AG
Nature: Rational, Strategic
« I’m never fully satisfied with myself »
(Ferdinand Piech)

13. Facts about VW
 Sold the most cars world wide:
In Germany, Austria and Swiss every fifth car is from VW
 Most car brands under one company
Altogether 14 brands belong to the VW AG
 VW is the car for the people:
People associate with Volkswagen high quality and
reliability for the right price
 It is cult:
No car gets more often tuned and customized. VW has
an huge and strong fan community

14. Times are changing
How should I react on market?
Enter new industry Buy supplier
Expand product line Sell weak sectors

15. HOW TO GET TO TARGET
HOW SHOULD I BUY VW?
Buy shares step buy
step
Buy single sectors
(Seat, Skoda,…)
Buy other car
producers to create
pressure
Go “All In“ and try to
buy all at once
 Volkswagen is struggeling with company strategy's
 Porsche owns already 20% from VW AG
shares
 How can I takeover now VW completely?

16. The crisis coming up
 The world falls into the big financial crisis
 Porsche is really trying to take over VW
 Shareholders and the media start to put
pressure on Family Piech/Porsche
How should I react on the situation?
Create counterpressure
Attack the sports car
segment with own cars
Buy more Porsche shares Just wait

17. MY TIME HAS COME
BUY VOLKSWAGEN?
Yes, buy it now
No. Volkswagen is
to big to buy it now
 Porsche owns 42,6% from VW AG
 We get well through crisis
 Can we buy the biggest
car manufacturer of the world?

18. Find the right strategy
What is my strategy ?
Wait, sometimes you have
to be patient
Buy Porsche, it fits perfect
into our portfolio
 Porsche really tries to buy
the biggest car company
in the world
 I’m sure my strategy is
the right one.

19. Ferdinand Piech Wendelin Wiedeking