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DELTA CITY OF THE FUTURE
                           International Design Competition



         Welcome!
                                            2010 Rotterdam
                                      Changing perspectives




    Business Development

INNOVATIVE BUILDING APPs
     & URBAN APPs
            based on

 sustainability concepts &
   flexibility strategies
DELTA CITY OF THE FUTURE
                                               International Design Competition
                                                                2010 Rotterdam
                                                          Changing perspectives




  Business Development
            Ir GERMAINE SANDERS BNSP
             Business Developer
                 architect urbanist
studioprofessor MSc TU-D : Urban Design en Strategy.
DELTA CITY OF THE FUTURE
                                          International Design Competition
                                                           2010 Rotterdam
                                                     Changing perspectives




                                                                  3
Germaine Sanders   Business Development
CHANGING PERSPECTIVES                                              DELTA CITY OF THE FUTURE
                                                                 International Design Competition
                                                                                  2010 Rotterdam
                                                                            Changing perspectives
     CHALLENGING ASSIGNMENTS OF URBAN TRANSFORMATION:


     Climate Change: to garantee safe and sustainable urbanity

•    To restructure residential urban area

•    To provide for transition of urban functions
     (.. New Industry, Climate control, Social economical environmental conditions,
     Traffic..)

•    Campus developments
     (chain programming ..combination of residence, social/health care, education)

•    Multi Functional Accomodation
     (..strategical civil buildings for flexible use)


    Germaine Sanders   Business Development
DELTA CITY OF THE FUTURE
                                                         International Design Competition
                                                                          2010 Rotterdam
                                                                    Changing perspectives




     Research Design & Business Development

                               URBAN APPs*
    *URBAN APPLICATIONS are:
    additional infrastructure and serial built up components to
    improve neighborhoods, districts and regions, to provide desired
    and vital up grading of (urban) areas .


Germaine Sanders   Business Development
CHANGING PERSPECTIVES                                               DELTA CITY OF THE FUTURE
                                                                  International Design Competition
                                                                                   2010 Rotterdam
                                                                             Changing perspectives
     CHALLENGING ASSIGNMENTS OF SAFETY FOR CITIZENS


     Climate Change: to supply safe, flexible and sustainable shelter and dwelling

•    Retro fitting of buildings and built up area

•    Flexible floorspace use
     (.. residential, workspace, office, multi-cultural events, monumental space,
     dynamic space, ultimate shelter)

•    Technical ARCHITECTURAL APPLICATIONS

•    Technical URBAN APPLICATIONS




    Germaine Sanders   Business Development
DELTA CITY OF THE FUTURE
                                                           International Design Competition
                                                                            2010 Rotterdam
                                                                      Changing perspectives




                           Business Development

INNOVATIVE ARCHITECTURAL APPs*
       *ARCHITECTURAL APPLICATIONS are:
       additional construction and serial components for building
       modifications, to upgrade existing buildings and building stock.



Germaine Sanders   Business Development
DELTA CITY OF THE FUTURE
                                                                 International Design Competition
                                                                                  2010 Rotterdam
                                                                            Changing perspectives




                                                       VITAL AREA UPGRADING:
                                          It happens S L O W L Y all the time….
                                                No one can direct it all alone !

Germaine Sanders   Business Development
Change FUNCTION
                                                                   DELTA CITY OF THE FUTURE
                                                             International Design Competition
                                                                              2010 Rotterdam
                                                                        Changing perspectives
                                                 Change VALUE
                                                       Change CHARACTER




                                           Change APPEARANCE


                                                        Change DYNAMICS




                   VITAL AREA UPGRADING = to qualify durable change
Germaine Sanders    Business Development
DELTA CITY OF THE FUTURE
                                                  International Design Competition
                                                                   2010 Rotterdam
                                                             Changing perspectives




                                DESIGN FOR
                                  CHANGE
                                    and
                             FLEXIBLE SHARING..




                                                                        10
Germaine Sanders   Business Development
DELTA CITY OF THE FUTURE
                      International Design Competition
                                       2010 Rotterdam
                                 Changing perspectives




WHO DESIGNS CITIES?


                                            11
D
                                                                        DELTA CITY OF THE FUTURE

     Co-production 
                                                E
                                                                  International Design Competition
                                                S                                  2010 Rotterdam
                                                I                            Changing perspectives
                                                G
                                                N
                            AMBITION            E   IMAGE &
                                                R
                          LAW & RULES           S   IDENTITY



POLITICIANS/ GOVERNORS                       CITIZEN           COMMISIONERS/ INVESTORS



                         GOVERNANCE             R   PROJECTS
                                                E
                         KNOWLEDGE              S
                                                    VALUE €
                                                E
                                                A
                                                R
                                                C
                                                H
                                                E
                                                R                                       12
   Germaine Sanders   Business Development      S
Design for future
                                  value
                                   and
                               urban safety



                                                 13
Germaine Sanders   Business Development
DELTA CITY OF THE FUTURE
                                                            International Design Competition

                                   statement                                 2010 Rotterdam
                                                                       Changing perspectives


  There is a task for planners and designers to develop
  new design tools and methods as a need for effective design
  in practices and processes of multi stakeholder alliances.



        Urban design and building typology
                    must allow
                   definition of
     flexible ownership in place and in time.



                                                                                  14
Germaine Sanders   Business Development
DELTA CITY OF THE FUTURE
                                                International Design Competition
                                                                 2010 Rotterdam
                                                           Changing perspectives




                                Design for future
                                     value
                                       of
                                  urban space



                                                                      15
Germaine Sanders   Business Development
DELTA CITY OF THE FUTURE
                                                            International Design Competition

                                      statement                              2010 Rotterdam
                                                                       Changing perspectives




    Urban design in general has been accepted as key to a better urban
    environment. However as we move on, urban design should evolve to create
    public space and design to accommodate urban living of
    greater sustainability.


        Urban design and building typology
                    must allow
                   definition of
     space ownership and building ownership
           in much more flexible ways.

                                                                                  16
Germaine Sanders   Business Development
DELTA CITY OF THE FUTURE
                                                   International Design Competition
                                                                    2010 Rotterdam
                                                              Changing perspectives




                                Design for value
                                       of
                                 shared desire®




                                                                         17
Germaine Sanders   Business Development
DELTA CITY OF THE FUTURE
                                                              International Design Competition

                                       statement                               2010 Rotterdam
                                                                         Changing perspectives



        Planners and designers are confronted by an increasing variety of
        stakeholders, individual people and organisations of people with
        shared interest or better, with share desire®.


                      Planners and designers need to analyse
                   what these stakeholders value
                                           and
               why they would be interested to
                participate in the local spatial
                          agenda on
               the search of Sustainable Urban
                             Form.                                                  18
Germaine Sanders    Business Development
DELTA CITY OF THE FUTURE
                                                    International Design Competition
                                                                     2010 Rotterdam
                                                               Changing perspectives




                                          SHARED
                                          DESIRE®



                                                                          19
Germaine Sanders   Business Development
DELTA CITY OF THE FUTURE
                                                             International Design Competition
                                                                              2010 Rotterdam
                                                                        Changing perspectives




               Actual urban questions:

         To match these economical strategies with programmes for design
         we need to investigate questions like:

         ☼ who values and when?
         or:
         ☼ how do we value sustainable projects?




                                                                                   20
Germaine Sanders   Business Development
²FLUX   meander-method for complexity planning
              THE PROJECT              OWNERS & USERS                      FORM

                                            MOBILISING AND
               ANALYSIS of the                                          ANALYSIS OF THE
                                       ORGANIZING FOR FREEDOM of
           DEVELOPMENT challenges                                      DESIGN STATEMENT
                                            STAKEHOLDERS



                                    Shared desire




                                                                                                   Planfase
       Feasibility                      Feasibility                  Feasibility AND SUSTAINABLE
       FINANCIAL PERFORMANCE            CORPORATE PERFORMANCE        CULTURAL PERFORMANCE




                                    Plan Gedeeld verlangen
                                         for SHARED DESIRE

                                                                        URBAN design,
       PROJECT RESULTS /                  MARKET VALUE/                 ARCHITECTURE AND
       time-money quality!                IDENTITY / INVOLVEMENT        Public Space DRAFT
                                          SUSTAINABLE INVESTMENT /
                                          VALUE DEVELOPMENT / C2C!
©GS²FLUX
DELTA CITY OF THE FUTURE
                                                           International Design Competition
                                                                            2010 Rotterdam
                                                                      Changing perspectives




                                          VALUE CREATION

                                               on



                                          SHARED



                                                                                 22
Germaine Sanders   Business Development
DELTA CITY OF THE FUTURE
                                                  International Design Competition
                                                                   2010 Rotterdam
                                                             Changing perspectives




         to DESIGN, to INVEST AND to REALIZE
                                    FOR
                                  CHANGE
                                    and
                             FLEXIBLE SHARING..



                                                                        23
Germaine Sanders   Business Development
LONG TERM STRATEGIES
 in area transformation
              •   To guarentee long term
                  ideological incentives

              •   To support political and social
                  task forces

              •   To benefit from local
                  connection

              •   To manage real estate
                  positions

              •   To have financial strength
SHORT TERM STRATEGIES
 in area transformation
             • To show valued
               incentives for
               development

             • To mobilize
               Stakeholders and to
               organize them based on
               SHARED INTEREST

             • To make investment
               strategies flexible

             • To find out integrated
               control of desired future
               value
MID TERM STRATEGIES
in area transformation
             • Taking Opportunities

             • Get organized and stay
               flexible, focussed and
               creative still

             • Be smart and enjoy
               business

             • Innovate and do business
URBAN TRANSFORMATION AREAS




                                          HOWEVER:
                                          WHO IS IN CHARGE,
                                          when and where..
Germaine Sanders   Business Development
CENTRAL ROTTERDAM
HISTORY of URBAN TRANSFORMATION AREAS




               PORTS CITY,
               CITY LIFE,
               VALUATION
                        MIND MAPS!
CENTRAL ROTTERDAM                           DELTA CITY OF THE FUTURE
                                               International Design Competition
         SCALE of URBAN TRANSFORMATION AREAS                    2010 Rotterdam
                                                          Changing perspectives




Germaine Sanders   Business Development
CENTRAL ROTTERDAM                          DELTA CITY OF THE FUTURE
                                              International Design Competition
         TYPE of URBAN TRANSFORMATION AREAS                    2010 Rotterdam
                                                         Changing perspectives




Germaine Sanders   Business Development
CENTRAL ROTTERDAM
         ACTUAL URBAN TRANSFORMATION AREAS




                      You are here




Germaine Sanders   Business Development
IDEA..                                             DELTA CITY OF THE FUTURE
                                             International Design Competition

                              Climate Campus ? !              2010 Rotterdam
                                                        Changing perspectives




Germaine Sanders   Business Development
SENSE..                                         DELTA CITY OF THE FUTURE
                                          International Design Competition
                                                           2010 Rotterdam
                                                     Changing perspectives




             Each campus has a successful
              renewable power source..

NEED..
             Who will be the power source
                     in this case?


Germaine Sanders   Business Development
THINK OF..




 Philips High Tech Campus              Farmers Research Campus




   Oxford University Colleges Campus
                                       High tech Twente
QUESTION..                                       DELTA CITY OF THE FUTURE
                                           International Design Competition
                                                            2010 Rotterdam
                                                      Changing perspectives




                   Is there a lasting power of
                       CLIMATE CAMPUS IN
                   VIERHAVENS/ FRUITPORT?




Germaine Sanders    Business Development
DELTA CITY OF THE FUTURE

  THINK OF..                                                                                                International Design Competition
                                                                                                                             2010 Rotterdam
                                                                                                                       Changing perspectives




                               How to connect
                               Initiatives and Investments
                                THE MOMENT ! THE SCALE !
              You are here now
                                potential IMAGE of RECYCLING!




    Germaine Sanders          Business Development
GERMAINE SANDERS, Kristal MC² conceptontwikkeling voor projectgestuurde transformatie van stedelijk gebied OPPS SYMPOSIUM TRANSFORMATIE, NOV ‘08
DELTA CITY OF THE FUTURE

MAKE OPERATIONAL..                        International Design Competition
                                                           2010 Rotterdam
                                                     Changing perspectives




      VISION FOR FUTURE..
      INCENTIVES
      ACTORS WITH SHARED DESIRE



     FLEXIBLE INVESTMENT STRATEGY!


Germaine Sanders   Business Development
DREAM OF. .
                       •INVESTING IN IMAGE!
                       •NUISANCE IS ALLOWED
                       •SLOW TECHNIQUE IS STRENGHT
                       •LARGE SCALE IS SEXY EXPOSURE!
                           IDENTITY CARRIERS = / = TRENDY BUILDINGS
                                           BUT ALSO
                                SMART AND SPECTAULAIR RECYCLING
                        AND IMPRESSIVE SUSTAINABILITY TECHNOLOGY




Germaine Sanders   Business Development
DELTA CITY OF THE FUTURE
                                                      International Design Competition
                                                                       2010 Rotterdam
                                                                 Changing perspectives




        THINK GLOBAL ACT LOCAL            THINK GLOBAL ACT LOCAL




   AREA MARKETING!                        THINK BIG,
                                          START SMALL,
                                          ACT NOW!

Germaine Sanders   Business Development
WATCH OUT                                       DELTA CITY OF THE FUTURE
                                          International Design Competition
                                                           2010 Rotterdam

WHAT HAPPENS AROUND YOU..                            Changing perspectives




                                                                40
Germaine Sanders   Business Development
Heijplaat: URBAN VILLAGE IN THE DELTA         DELTA CITY OF THE FUTURE

LOOK AT..                                      International Design Competition
                                                                2010 Rotterdam
                                                          Changing perspectives
Heijplaat: URBAN VILLAGE IN THE Delta Metropolitan Area
POSITIONING..                     N


                              w       o

                  Maassluis           Vlaardingen Schiedam   Delfshaven Central Rotterdam
                                  z
Heijplaat: urban village on the riverbanks in the Delta
POSITIONING..                      N




                                   Z




                 Pernis
                 Hoogvliet
                 Rhoon
                 Hoogvliet

                 Poortugaal




                 Oud- Beijerland
What goes on?                                          DELTA CITY OF THE FUTURE

CONSIDERING..                                                                                     International Design Competition
                                                                                                                   2010 Rotterdam
                                                                                                             Changing perspectives
                                         Katendrecht park

                      Skill city

     Urban rooftop
     PARK                                                                                              Urban Farming



                     Free State

                                                                                        Old Village

                                                            Public Water                     New New
              Recycle city                                  Transport                        Village
                                                            station              Services cluster


                                                                    RDM campus


                                                                           clean energie production




                                                                            Quarantaine
                                                                            domain and local
                                                                            BEACH
Germaine Sanders         Business Development
shared AMBITIONS, shared PLANNING
                                                                            DELTA CITY OF THE FUTURE

NAME IT, FRAME IT, MAP IT..                                           International Design Competition
                                                                                       2010 Rotterdam
                                                                                 Changing perspectives
          Quarantaine area
          freedom, beach,
          arts and culture
                                   RDM campus           Arrival an
                                                        departure
                                   LEARNING,             PUBLIC
                                   Creating and          TRANSPORT
                                   innovating            over water

                                             DWELLING
                   Boat building / job Boats survive
                   Energy production
                                         Voorzieningen cluster
                                         PLAYING
                         RE-use/ cradle2cradle
                              House construction job in space
                                 Dreaming
      PORT                       DWELLING
                                                               PORT
                                 Living and
                                          Wijde Blik
      ACTIVITIES                                               ACTIVITIES
                        Meet / breeding
                        sports and games /
                        Energy production
DELTA CITY OF THE FUTURE
                                                      International Design Competition
                                                                       2010 Rotterdam
                                                                 Changing perspectives




                                          BUT WHY?
                                         for
                                      change
                                        and
                                 flexible sharing..



                                                                            46
Germaine Sanders   Business Development
WHERE does
                                                                                                                              DELTA CITY OF THE FUTURE
                                                                               it HAPPEN                                International Design Competition
                                                                                                                                         2010 Rotterdam
                                                                               future value?                                       Changing perspectives




                                                                                                           Economical sustainability

                                                                                                           PROJECT
                          Ecological sustainability
                                  PLANET
                                                                                                            Ecological sustainability

                                                                                                            PLANET
                           3P’s: Brundtland rapport)                                     4P’s:Duurzaam bouwen (DUBO / Duivesteijn et al/see: www.4ptetraeder)



           PROFIT                                        PEOPLE
      Economical sustainability                        Social sustainability
                                                                                     PROSPERITY                                             PEOPLE
                                                                                     Future value                                         Social / political value




  Germaine Sanders           Business Development
©GS²FLUX
HOW does it HAPPEN?
                                              ²FLUX methode  G(ebruiker) INDIVIDUAL value
                          Economical future value creation
                                                                     G(eluk) HAPPINESS desire
                          SUSTAINABLE PROJECT                           G(rondstoffen) RAW MATERIALS recycling
                                                                         G(ebouw) BUILDING economy
                                                                       G(eld) MONEY flows
                                                                G(ebied) AREA value
                                                         G(emeenschap) COMMUNITY value




                                            PLANET
                                            Ecological /
                                            Political future value




           PROSPERITY                                                            PEOPLE
           future value                                                          Social/
                                                                                 political /
©GS²FLUX                                                                         cultural future value
Method to design Sustainable urban projects




                  G’S




                                         49
BUILDING/
Gebouw

The spatial
     technical -
     and
     functional
     values of a
     building or a
     spatial
     object.




            50
USER/ Gebruiker

The valuation of
properties
and the building of
the area,
in line with the
identity, experience
and quality
requirements
of users




               51
AREA/ Gebied

The spatial
     and
     economic
     value
     of the area
     / the place




                    52
COMMUNITY/
                                                               Gemeenschap




The measurement of quality of buildings and territory
provide conditions for a functioning community and social vitality and
empowerment.                                                             53
ECONOMY OF HAPPINESS..



..some years ago in the news..
  Our society objective should be hapiness
  above dynamic efficiency

                                             54
MISSION
    Inter-connection




G
    and Great pleasure!




                          55
EXPERTISE
Mutual forces




                56
DELTA CITY OF THE FUTURE
                                                            International Design Competition
                                                                             2010 Rotterdam
                                                                       Changing perspectives




                               Design for value
                                       of      Freedom!

              shared        desire
                                   public life
                   UrbanAPPs & ArchAPPS will modify
                   urban context to new social economical




                                             €
                   and cultural
                   circumstances.



                                                                                  57
Germaine Sanders      Business Development
DELTA CITY OF THE FUTURE
                                                                International Design Competition
    In new scenarios created by complex interactions between   stakeholders, Rotterdam
                                                                                 2010
                                                                           Changing perspectives
    public space is the result of complex negotiations that need to be
    managed using tools such as:
    a. Concept plans and formulas for urban area.
    b. System designs for sustainability.
    c. Strategic Master plans and definition of Strategic Projects
    d. Prototypes of building/ program concepts
    And so on..

    It is common sense that all parties need each other to realise sustainable
    urban space for sustainable urban life of people together.
    This ambition is an exciting one meanwhile a never-ending story, the
    ever ongoing story of the shared desire that is the vital power for
    successful future value.

    Urban APPs and ArchAPPs do organise people’s freedom to participate in
    the planning and designing of New Urban Forms
    while realizing projects together without having to share everything?

    How will this be relevant for further practical experiment as well as for
    theoretical study?
                                                                                      58
Germaine Sanders   Business Development
THE PROCES
 Good Sports!




                59
DELTA CITY OF THE FUTURE
                                                            International Design Competition

                                      statement                              2010 Rotterdam
                                                                       Changing perspectives




    It is the actual need for more sustainable solutions of spatial
    problems that raises the ultimate new urban question.

    And still, the need for more sustainable solutions of spatial problems
    is primarily a fundamental social economical problem
    to be reflected on by urban planners and designers
    when (re)shaping cities and when calculating urban projects
    for the metropolitan.

             We notice that urban design culture is shifting
                         towards a culture of
              designing for smart urban life,
                                          eventually..
                                                                                  60
Germaine Sanders   Business Development
DELTA CITY OF THE FUTURE
                                          International Design Competition
                                                           2010 Rotterdam
                                                     Changing perspectives




                    THANK YOU !




                                                                61
Germaine Sanders   Business Development

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Delta City of the Future International Design Competition

  • 1. DELTA CITY OF THE FUTURE International Design Competition Welcome! 2010 Rotterdam Changing perspectives Business Development INNOVATIVE BUILDING APPs & URBAN APPs based on sustainability concepts & flexibility strategies
  • 2. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives Business Development Ir GERMAINE SANDERS BNSP Business Developer architect urbanist studioprofessor MSc TU-D : Urban Design en Strategy.
  • 3. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives 3 Germaine Sanders Business Development
  • 4. CHANGING PERSPECTIVES DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives CHALLENGING ASSIGNMENTS OF URBAN TRANSFORMATION: Climate Change: to garantee safe and sustainable urbanity • To restructure residential urban area • To provide for transition of urban functions (.. New Industry, Climate control, Social economical environmental conditions, Traffic..) • Campus developments (chain programming ..combination of residence, social/health care, education) • Multi Functional Accomodation (..strategical civil buildings for flexible use) Germaine Sanders Business Development
  • 5. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives Research Design & Business Development URBAN APPs* *URBAN APPLICATIONS are: additional infrastructure and serial built up components to improve neighborhoods, districts and regions, to provide desired and vital up grading of (urban) areas . Germaine Sanders Business Development
  • 6. CHANGING PERSPECTIVES DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives CHALLENGING ASSIGNMENTS OF SAFETY FOR CITIZENS Climate Change: to supply safe, flexible and sustainable shelter and dwelling • Retro fitting of buildings and built up area • Flexible floorspace use (.. residential, workspace, office, multi-cultural events, monumental space, dynamic space, ultimate shelter) • Technical ARCHITECTURAL APPLICATIONS • Technical URBAN APPLICATIONS Germaine Sanders Business Development
  • 7. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives Business Development INNOVATIVE ARCHITECTURAL APPs* *ARCHITECTURAL APPLICATIONS are: additional construction and serial components for building modifications, to upgrade existing buildings and building stock. Germaine Sanders Business Development
  • 8. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives VITAL AREA UPGRADING: It happens S L O W L Y all the time…. No one can direct it all alone ! Germaine Sanders Business Development
  • 9. Change FUNCTION DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives Change VALUE Change CHARACTER Change APPEARANCE Change DYNAMICS VITAL AREA UPGRADING = to qualify durable change Germaine Sanders Business Development
  • 10. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives DESIGN FOR CHANGE and FLEXIBLE SHARING.. 10 Germaine Sanders Business Development
  • 11. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives WHO DESIGNS CITIES? 11
  • 12. D DELTA CITY OF THE FUTURE Co-production  E International Design Competition S 2010 Rotterdam I Changing perspectives G N AMBITION E IMAGE & R LAW & RULES S IDENTITY POLITICIANS/ GOVERNORS CITIZEN COMMISIONERS/ INVESTORS GOVERNANCE R PROJECTS E KNOWLEDGE S VALUE € E A R C H E R 12 Germaine Sanders Business Development S
  • 13. Design for future value and urban safety 13 Germaine Sanders Business Development
  • 14. DELTA CITY OF THE FUTURE International Design Competition statement 2010 Rotterdam Changing perspectives There is a task for planners and designers to develop new design tools and methods as a need for effective design in practices and processes of multi stakeholder alliances. Urban design and building typology must allow definition of flexible ownership in place and in time. 14 Germaine Sanders Business Development
  • 15. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives Design for future value of urban space 15 Germaine Sanders Business Development
  • 16. DELTA CITY OF THE FUTURE International Design Competition statement 2010 Rotterdam Changing perspectives Urban design in general has been accepted as key to a better urban environment. However as we move on, urban design should evolve to create public space and design to accommodate urban living of greater sustainability. Urban design and building typology must allow definition of space ownership and building ownership in much more flexible ways. 16 Germaine Sanders Business Development
  • 17. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives Design for value of shared desire® 17 Germaine Sanders Business Development
  • 18. DELTA CITY OF THE FUTURE International Design Competition statement 2010 Rotterdam Changing perspectives Planners and designers are confronted by an increasing variety of stakeholders, individual people and organisations of people with shared interest or better, with share desire®. Planners and designers need to analyse what these stakeholders value and why they would be interested to participate in the local spatial agenda on the search of Sustainable Urban Form. 18 Germaine Sanders Business Development
  • 19. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives SHARED DESIRE® 19 Germaine Sanders Business Development
  • 20. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives Actual urban questions: To match these economical strategies with programmes for design we need to investigate questions like: ☼ who values and when? or: ☼ how do we value sustainable projects? 20 Germaine Sanders Business Development
  • 21. ²FLUX meander-method for complexity planning THE PROJECT OWNERS & USERS FORM MOBILISING AND ANALYSIS of the ANALYSIS OF THE ORGANIZING FOR FREEDOM of DEVELOPMENT challenges DESIGN STATEMENT STAKEHOLDERS Shared desire Planfase Feasibility Feasibility Feasibility AND SUSTAINABLE FINANCIAL PERFORMANCE CORPORATE PERFORMANCE CULTURAL PERFORMANCE Plan Gedeeld verlangen for SHARED DESIRE URBAN design, PROJECT RESULTS / MARKET VALUE/ ARCHITECTURE AND time-money quality! IDENTITY / INVOLVEMENT Public Space DRAFT SUSTAINABLE INVESTMENT / VALUE DEVELOPMENT / C2C! ©GS²FLUX
  • 22. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives VALUE CREATION on SHARED 22 Germaine Sanders Business Development
  • 23. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives to DESIGN, to INVEST AND to REALIZE FOR CHANGE and FLEXIBLE SHARING.. 23 Germaine Sanders Business Development
  • 24. LONG TERM STRATEGIES in area transformation • To guarentee long term ideological incentives • To support political and social task forces • To benefit from local connection • To manage real estate positions • To have financial strength
  • 25. SHORT TERM STRATEGIES in area transformation • To show valued incentives for development • To mobilize Stakeholders and to organize them based on SHARED INTEREST • To make investment strategies flexible • To find out integrated control of desired future value
  • 26. MID TERM STRATEGIES in area transformation • Taking Opportunities • Get organized and stay flexible, focussed and creative still • Be smart and enjoy business • Innovate and do business
  • 27. URBAN TRANSFORMATION AREAS HOWEVER: WHO IS IN CHARGE, when and where.. Germaine Sanders Business Development
  • 28. CENTRAL ROTTERDAM HISTORY of URBAN TRANSFORMATION AREAS PORTS CITY, CITY LIFE, VALUATION MIND MAPS!
  • 29. CENTRAL ROTTERDAM DELTA CITY OF THE FUTURE International Design Competition SCALE of URBAN TRANSFORMATION AREAS 2010 Rotterdam Changing perspectives Germaine Sanders Business Development
  • 30. CENTRAL ROTTERDAM DELTA CITY OF THE FUTURE International Design Competition TYPE of URBAN TRANSFORMATION AREAS 2010 Rotterdam Changing perspectives Germaine Sanders Business Development
  • 31. CENTRAL ROTTERDAM ACTUAL URBAN TRANSFORMATION AREAS You are here Germaine Sanders Business Development
  • 32. IDEA.. DELTA CITY OF THE FUTURE International Design Competition Climate Campus ? ! 2010 Rotterdam Changing perspectives Germaine Sanders Business Development
  • 33. SENSE.. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives Each campus has a successful renewable power source.. NEED.. Who will be the power source in this case? Germaine Sanders Business Development
  • 34. THINK OF.. Philips High Tech Campus Farmers Research Campus Oxford University Colleges Campus High tech Twente
  • 35. QUESTION.. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives Is there a lasting power of CLIMATE CAMPUS IN VIERHAVENS/ FRUITPORT? Germaine Sanders Business Development
  • 36. DELTA CITY OF THE FUTURE THINK OF.. International Design Competition 2010 Rotterdam Changing perspectives How to connect Initiatives and Investments THE MOMENT ! THE SCALE ! You are here now potential IMAGE of RECYCLING! Germaine Sanders Business Development GERMAINE SANDERS, Kristal MC² conceptontwikkeling voor projectgestuurde transformatie van stedelijk gebied OPPS SYMPOSIUM TRANSFORMATIE, NOV ‘08
  • 37. DELTA CITY OF THE FUTURE MAKE OPERATIONAL.. International Design Competition 2010 Rotterdam Changing perspectives VISION FOR FUTURE.. INCENTIVES ACTORS WITH SHARED DESIRE FLEXIBLE INVESTMENT STRATEGY! Germaine Sanders Business Development
  • 38. DREAM OF. . •INVESTING IN IMAGE! •NUISANCE IS ALLOWED •SLOW TECHNIQUE IS STRENGHT •LARGE SCALE IS SEXY EXPOSURE! IDENTITY CARRIERS = / = TRENDY BUILDINGS BUT ALSO SMART AND SPECTAULAIR RECYCLING AND IMPRESSIVE SUSTAINABILITY TECHNOLOGY Germaine Sanders Business Development
  • 39. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives THINK GLOBAL ACT LOCAL THINK GLOBAL ACT LOCAL AREA MARKETING! THINK BIG, START SMALL, ACT NOW! Germaine Sanders Business Development
  • 40. WATCH OUT DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam WHAT HAPPENS AROUND YOU.. Changing perspectives 40 Germaine Sanders Business Development
  • 41. Heijplaat: URBAN VILLAGE IN THE DELTA DELTA CITY OF THE FUTURE LOOK AT.. International Design Competition 2010 Rotterdam Changing perspectives
  • 42. Heijplaat: URBAN VILLAGE IN THE Delta Metropolitan Area POSITIONING.. N w o Maassluis Vlaardingen Schiedam Delfshaven Central Rotterdam z
  • 43. Heijplaat: urban village on the riverbanks in the Delta POSITIONING.. N Z Pernis Hoogvliet Rhoon Hoogvliet Poortugaal Oud- Beijerland
  • 44. What goes on? DELTA CITY OF THE FUTURE CONSIDERING.. International Design Competition 2010 Rotterdam Changing perspectives Katendrecht park Skill city Urban rooftop PARK Urban Farming Free State Old Village Public Water New New Recycle city Transport Village station Services cluster RDM campus clean energie production Quarantaine domain and local BEACH Germaine Sanders Business Development
  • 45. shared AMBITIONS, shared PLANNING DELTA CITY OF THE FUTURE NAME IT, FRAME IT, MAP IT.. International Design Competition 2010 Rotterdam Changing perspectives Quarantaine area freedom, beach, arts and culture RDM campus Arrival an departure LEARNING, PUBLIC Creating and TRANSPORT innovating over water DWELLING Boat building / job Boats survive Energy production Voorzieningen cluster PLAYING RE-use/ cradle2cradle House construction job in space Dreaming PORT DWELLING PORT Living and Wijde Blik ACTIVITIES ACTIVITIES Meet / breeding sports and games / Energy production
  • 46. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives BUT WHY? for change and flexible sharing.. 46 Germaine Sanders Business Development
  • 47. WHERE does DELTA CITY OF THE FUTURE it HAPPEN International Design Competition 2010 Rotterdam future value? Changing perspectives Economical sustainability PROJECT Ecological sustainability PLANET Ecological sustainability PLANET 3P’s: Brundtland rapport) 4P’s:Duurzaam bouwen (DUBO / Duivesteijn et al/see: www.4ptetraeder) PROFIT PEOPLE Economical sustainability Social sustainability PROSPERITY PEOPLE Future value Social / political value Germaine Sanders Business Development ©GS²FLUX
  • 48. HOW does it HAPPEN? ²FLUX methode G(ebruiker) INDIVIDUAL value Economical future value creation G(eluk) HAPPINESS desire SUSTAINABLE PROJECT G(rondstoffen) RAW MATERIALS recycling G(ebouw) BUILDING economy G(eld) MONEY flows G(ebied) AREA value G(emeenschap) COMMUNITY value PLANET Ecological / Political future value PROSPERITY PEOPLE future value Social/ political / ©GS²FLUX cultural future value
  • 49. Method to design Sustainable urban projects G’S 49
  • 50. BUILDING/ Gebouw The spatial technical - and functional values of a building or a spatial object. 50
  • 51. USER/ Gebruiker The valuation of properties and the building of the area, in line with the identity, experience and quality requirements of users 51
  • 52. AREA/ Gebied The spatial and economic value of the area / the place 52
  • 53. COMMUNITY/ Gemeenschap The measurement of quality of buildings and territory provide conditions for a functioning community and social vitality and empowerment. 53
  • 54. ECONOMY OF HAPPINESS.. ..some years ago in the news.. Our society objective should be hapiness above dynamic efficiency 54
  • 55. MISSION Inter-connection G and Great pleasure! 55
  • 57. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives Design for value of Freedom! shared desire public life UrbanAPPs & ArchAPPS will modify urban context to new social economical € and cultural circumstances. 57 Germaine Sanders Business Development
  • 58. DELTA CITY OF THE FUTURE International Design Competition In new scenarios created by complex interactions between stakeholders, Rotterdam 2010 Changing perspectives public space is the result of complex negotiations that need to be managed using tools such as: a. Concept plans and formulas for urban area. b. System designs for sustainability. c. Strategic Master plans and definition of Strategic Projects d. Prototypes of building/ program concepts And so on.. It is common sense that all parties need each other to realise sustainable urban space for sustainable urban life of people together. This ambition is an exciting one meanwhile a never-ending story, the ever ongoing story of the shared desire that is the vital power for successful future value. Urban APPs and ArchAPPs do organise people’s freedom to participate in the planning and designing of New Urban Forms while realizing projects together without having to share everything? How will this be relevant for further practical experiment as well as for theoretical study? 58 Germaine Sanders Business Development
  • 59. THE PROCES Good Sports! 59
  • 60. DELTA CITY OF THE FUTURE International Design Competition statement 2010 Rotterdam Changing perspectives It is the actual need for more sustainable solutions of spatial problems that raises the ultimate new urban question. And still, the need for more sustainable solutions of spatial problems is primarily a fundamental social economical problem to be reflected on by urban planners and designers when (re)shaping cities and when calculating urban projects for the metropolitan. We notice that urban design culture is shifting towards a culture of designing for smart urban life, eventually.. 60 Germaine Sanders Business Development
  • 61. DELTA CITY OF THE FUTURE International Design Competition 2010 Rotterdam Changing perspectives THANK YOU ! 61 Germaine Sanders Business Development