Observations about the data we acquired in 2012 from the Candidate Experience Awards. see www.thecandes.org for whitepaper

1. 2013 - Candidate Experience - 2013

2. C U R R E N T S T A F F I N G M O D E L
Inspiration
Definition
6 Lessons Learned

3.
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17,500
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attes
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Candid t e
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Su ve
Surrvey

4. 2012 North American Winners!

6. Definitions are Important:
What is a ‘Candidate’?
A.Everyone who can possibly do the job.
B. Everyone who expresses interest in a specific
opportunity.
C. Every qualified applicant.
D. The ‘Finalists’ we bring in to interview &
select.
E. All of the above.

7. Definitions are Important:
What is a ‘Candidate’?
B.

8. Definitions are Important:
What is the Candidate Experience?
… the attitudes and opinions that people
form while seeking to work for your firm…
… regarding your recruiting process;
the stakeholders in the process; the work itself;
your company as a place to work…
… the subsequent actions of the candidates
and their impact on the performance of your company.
Source: CareerXroads Candidate Experience monograph, March, 2011

9. Definitions are Important:
What is the Candidate Experience?

11. Lesson # 1 – “Know My Value”
company performance
Sales Retention
ompensation Hire
Conversion
Rate
Candidate Quality
new hire time to perform

14. Lesson # 2 – “Walk in My Shoes”
ol e
c kh
Bla
Source and apologies: Non Sequitur, Wiley Miller 8/28/10

15. How many steps in your hiring process…
…from the candidates point of view?
53% of recruiters have
applied to their own jobs.
Source: CareerXroads survey, 2011
BUT ONLY 7% of
Employers…
have EVER attempted to
‘MYSTERY-SHOP’
Their entire recruiting process
Source: CareerXroads Colloquium survey, 2011
http://www.ereexpo.com/2011spring/conference/agenda/conference-sessions/#session-256

16. Lesson # 3 – “Hear Me Now”

17. Do you listen to candidates when they APPLY?
Employers said, 9.1% of the
Candidates said
they were asked,
“Yes”
40.3%
“…before beginning the
“No” application would you be willing
to provide feedback immediately
59.7% after completing the
application?”
Source: theCandEs.org, 2012

19. Do you listen to finalists?
Employers said,
12.8% of
“No” (College) Finalists
Agreed
63.3% (20% for ALL)
“Yes”
36.7%
Source: theCandEs.org, 2012

20. Lesson # 4 – “Speak Clearly”

21. Align communication methods to your audience

22. Candidates (Online)

23. Candidates (Traditional)

24. Source: mobile recruiting camp presentation, Chris Hoyt, Pepsico, Fall, 2011

25. How Mobile-enabled are you?
...navigate to your firm’s
m.enabled Career Site
& search for new jobs?
19.4%
...TEXT, call
or chat with
36% recruiters?
...APPLY for a job with a
...CHECK their previously saved profile?
resume STATUS? 3.2%
32%
Source: CareerXroads survey, Fall, 2011

28. Lesson # 5 – “Answer Truthfully”
How frequently does this position come open?
What is the profile of the last person
to compete successfully for this position?
What happened to the previous incumbent?

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hon

30. Lesson # 6 – “Deliver What You Promise”

31. You must make a promise…
…before you can deliver on it
…our online application can be completed
in less than two minutes.
…all candidates…reviewed
and communicated…1-20 days.

32. How do you rate your company’s ability
to communicate with UNQUALIFIED candidates?
43.7% 45.9% 10.4%

33. How do you rate your company’s ability
to communicate with QUALIFIED candidates
That are NOT SELECTED as finalists?
43.7% 37.5% 8.3%

34. How do you rate how you were treated
When you were NOT SELECTED by [Company Name]?
17.9% 38.5% 43.6%

35. How do you treat unqualified candidates?
Source: theCandEs.org, 2012
Required – 30.0%
Not Required - 21.7%
…w/ feedback – 6.7%
Nothing – 10%
Other – 31.6%
“automated message”
35

36. How [10,000] candidates said they were rejected:
Source: theCandEs.org 2012
48.7%
ail
d em
’
m ate eply
A uto not R
o
‘D
r
ite
cru ail
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tus r
ite ll of e
sta cru e ca r e
on bov
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Ch
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g M lll Mg O the
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irin e ca irin ail
H on H em
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37. How likely are you to change (+ or-) as a CUSTOMER
of [Company Name]?
Unlikely
to Likely
change to
change
46.3% 28.8% 24.9%

38. How likely are you to REFER someone
to [Company Name]?
50.6% 31.7% 17.7%

39. How likely are you to REFER someone
to [Company Name]?
M X B M X B M X B
50.6% 31.7% 17.7%
There are differences between (M) Millennials and (B) Boomers

40. CURRENT STAFFING MODEL
#1 – “Know My Value”
#2 – “Walk in My Shoes”
#3 – “Hear Me Now”
#4 – “Speak Clearly”
#5 – “Answer Truthfully”
#6 – “Deliver What You Promise”

41. mmc@careerxroads.com
732-821-6652
Good Hunting!