This document profiles James Burke and his experience in retail management. It discusses his career path from roles in Supervalu and Superquinn to obtaining an MBA and lecturing. Burke has international experience through advisory boards. The remainder of the document outlines Burke's views on the future of retailing in Ireland, including the challenges of out-of-town big box stores versus specialists, and the need for retailers to differentiate themselves through a customer focus, provenance, and personalized service rather than relying solely on price or brand power. Burke provides ten tips for retail survival focusing on obsession with standards, staff investment, and being a local marketing guru.

1. The Future Of Retailing In
Ireland

2. James Burke
 Born in West Cork
 Started in Retail With Supervalu
 Moved to Dublin 1982
 Retail Management in College of
Marketing
 Joined Superquinn in 1983
 Completed MBA in Stirling University

3. James Burke
 Roles in Superquinn
 Store Manager
 Project Manager
 Business Manager
 Group Purchasing Manager
 Trading Manager Fresh
 Lecturer in College of Marketing

4. James Burke
 International Experience
 AMS Advisory Board
 Foodservice Share Group
 Auchan Links
 ColesMyer Links
 Member of Taste Council
 Advisor to the TV series Feargal
Quinn’s Retail Therapy

6. Time For Retail Change

7. Retail Learnings From 2011
What We Are seeing

8. 1. Off Focus Owners

9. 2. No Sales Targets

10. 3.Locked Within The 4 Walls

11. 4. No Management Meetings

12. 5. Marketing Skills Lost

13. 6. Competitor Knowledge
Low

14. 7.Time Management Challenges

15. 8. Emarketing Low on Agenda

16. 9. Consumer Database Missing

17. Ten Tips to Survival

18. Must be an Continuously
Involve All Staff
Obsession Evolve
Develop Aggressive Sales
1 Growth Plan

19. Local Customer Explore
Database Evenings Neighbouring
Counties
2 Bring Back Merchant Skills

20. Embrace
Strong Clear Traditional
Messages Signage & Emarketing
Tools
3 Become the King of Good
Communication

21. Mobile Local
Inter County
Billboard Radio/Media
Activity
Slot
Be The Local
4 Marketing Guru

22. Value Unique Genuine
Products Service
5 Be Famous for 3 Things

23. Know Your Develop Activity Capitalise on
Competitors Calendar Seasons
Lead Not Follow the Local
6 Market

24. Target Driven Weekly Management
Delegation
Meetings
7 Be World Class Managers

25. Time Skillsets Good Place
To Work
8 Invest in Your Staff

26. Simple Best Everyone
Checklists Practice Is a Champion
9 Be Obsessive on Standards

27. 10 B.H.A.G

28. The Future of Retailing
 Out of Town Big Box Versus Specialist
Merchants
 Internet Versus Personalized Service
 Price Versus Experience
 Mass Market Product Versus Provenance
 Brand Power Versus Consumer Focused

29. It Will Be Survival Of The
Fittest Retailers Only

30. Retail Strategies
DIFFERENTIATION
STUCK IN
THE
MIDDLE
COST FOCUS
LEADERSHIP

31. Is The Future Of Retailing
You?

33. Contact Details
James Burke MBA
james@jamesburke.ie
087 2371520