Little Bird is a platform that helps businesses identify influential social media users and target audiences more effectively for digital marketing campaigns. Typical solutions use metrics like followers and demographics to find influencers, but Little Bird uses social graph analysis to group people and companies into topic-based networks on Twitter. This allows marketers to discover influential users within these networks, see relevant content, and implement more successful influencer marketing programs. Customers like Dun & Bradstreet and Jama Software saw increases in traffic and connections using Little Bird's network and influencer data.

1. A powerful influencer marketing platform that
businesses use to surface influencers, trends
and audiences for more effective marketing.

2. $100B are spent every year by
enterprises on digital marketing,
but only 15% is allocated to
social channels.
- Forrester Research, US Digital Marketing Forecast 2014 to 2019

3. It’s hard to find
the right people
in social media
and create
appropriate
content to
change intent.
Why?

4. Typical solutions use a combination of keyword
and follower counts as well as demographic and
psychographic information to identify influencers,
rank their popularity and find their audiences.
Campaigns using this mass media approach can
get some results but still have to budget large ad
spends to reach their desired audience.

5. Little Bird uses contextual
segmentation. We leverage
social graph analysis to
group people, companies
and influencers together
based on their Twitter
relationships in networks
around a topic or
conversation.

6. Marketers can then
take advantage of
this data about
influencers, content
and audiences to
drive more effective
and efficient
marketing.

7. FIND THE RIGHT NETWORK
Discover who has influence on Twitter from multiple network types. Find powerful
influencers 90% faster that will help drive your marketing.

8. NETWORKS AND COMMUNITIES
Discover how a network breaks down into communities. Filter by locations, "
community leaders, and hashtags or search for keywords across member profiles.
Search by
Keyword.
Identify
community
leaders and
trending
hashtags.
Filters are
persistent.

9. IDENTIFY INSIDERS
Discover who is influential based on the number of relationships that they have built in
the network. Focus your time on building the right influencer relationships.
Filter by
social
behavior.
Rank
influencers
in a
network.

10. COMPARE INSIDERS
Understand at a glance how you (or others) are connected with in a network and
where to quickly gain social capital through missed opportunities.
Discover who you can
connect with quickly
to gain social capital.
Compare anyone.

11. HOT CONTENT : INSIDER BLOGS
Find the best content and blogs faster. See tweets ranked by popular and network
engagement. Use high performing content to build relationships or curate it into your
social channels. See trends emerge 3 to 6 months ahead of the market.
Share directly out of
the platform.
Filter to find the
content that best suits
your needs.

12. INFLUENCER PROGRAM SETUP
Little Bird simplifies influencer discovery,
engagement and program measurement to scale
all of your marketing efforts and amplify their
effects. Here are eight steps for putting influencer
marketing to work for your business.
1. Discover your Influencer Network
2. Know what Influencers are Talking About
3. Set your Strategy
4. Curate Content and Engage Influencers
5. Incorporate Influencers into Key Marketing
Initiatives
6. Execute Paid, Earned and Owned Tactics
7. Measure the Impact
8. Optimize your Program

13. WHY? REAL RESULTS
Little Bird networks help you
scale word-of-mouth marketing
to more qualified audiences
through the influencers that they
respect.
This drives more qualified
digital traffic that can double
conversion on your marketing
efforts.

14. INFLUENCER MARKETING ROI"
• 1/3 of Little Bird’s digital traffic
comes from influencer created
product reviews.
• Dun & Bradstreet saw a 400%
increase in site traffic during their
influencer campaigns.
• Jama Software grew their Twitter
follower count by 27% in three
months and connected with hard-
to-find sales targets.
• The Wilbert Group spent 70% less
time researching influencers and
discovering the best content for
social sharing.

15. SOME LITTLE BIRD CUSTOMERS

16. LITTLE BIRD
www.getlittlebird.com
@getlittlebird
Find the Right Influencers
to Power Your Business