Slide share success business model
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This presentation gives the insights on SlideShare business. A great example of a start-up excelling in e-Business operations. Kudos to SlideShare team !!
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Slide share success business model
- 3. SlideShare has a highly professional audience. More business owners and executives than any other social network’s demographic.
- 4. Large-scale social sharing for photos for video for Presentations
- 5. SlideShare’s also been called Millions of users • Upload & share information – More than PPT: Videos, Docs & PDFs as well • Embed into blogs & websites • Share on Facebook , Twitter & LinkedIn 5
- 6. But SlideShare is really for BUSINESS Users can: Upload and share presentations • Powerpoint, PDF’s, documents • Videos and webinars 6
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- 12. A viral content-sharing platform 12
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- 14. How people get to SlideShare Two main sources of traffic - Search: Searches often lead to SlideShare presentations - Viral: People share presentations on social networks 14
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- 19. Custom Brand ur SlideShare Channels Why Channels for your Company? • Branding • Communication • Engagement • Lead Generation Make it an extension of your website or brand
- 20. Thought Leaders Driving Social Media Engagement http://slideshare.net/IBM
- 21. Cisco Canada Go to market by business unit http://slideshare.net/CiscoSystems Cisco Data Center Cisco Internet Solutions Cisco Service Provider Cisco Mobility Cisco
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- 23. Generate Sales Leads Frost & Sullivan (in 6 months) • 3,000 leads • 1,000 qualified • $125k in sales • 50x ROI
- 24. Analytics Where are people coming from? What content do they engage with? What actions to they take with content? How are they sharing it?
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- 28. LinkedIn dashboard gives you • Noof presentations, videos, documents showing on LinkedIn • Views, favorites & comments on Linkedin • Views of SlideShare widget on Linkedin profile
- 29. SlideShare – Business Model Freemium model • subscription based • basic is free, charge high-end customers • use free as marketing incentive Online Advertising (Revenue driven by internet traffic) Selling Featured Presentation Spots Selling Pro Packages to Businesses which give them additional features Transaction Based (charge users per transaction)
- 30. Advertising Opportunities Created to engage this premier audience Broad Reach Opportunities • Banners • Featured/Top Presentations • Email Newsletters Targeted Content Opportunities • Sponsorship Units • Sponsored Channels Customized Opportunities • Custom Brand Channels • Sponsored Contests
- 32. Featured/Top Presentations The only paid advertising on home page Featured Top 1,000 500 views/day views/day
- 33. Homepage Sponsorship • Reach an elite audience as they browse content 33
- 35. Widget Sponsorship 35
- 36. Sponsored Channels Sponsor popular sub-sections Sample Channels include: • Marketing • Cloud Computing • Social Media • Entrepreneurship • Small Business • IT Sponsorship of Brand Logo on every “Share Tools” presentation page Brand Logo Embeds at end of presentation
- 37. Custom Brand Channels Create a “home” on SlideShare Allow users to engage with brands by: • Subscribing to the channel • Sharing • Viewing • Favoriting • Downloading • Commenting Customized Brand Header on Every Channel Page Watermark on every slide player & embed
- 38. Channel: MS Office 38
- 39. SlideShare Pro Account Subscriptions 39
- 40. Advertising Partners You’re in Good Company 40
Editor's Notes
- SlideShare. The Quiet Giant of Content Marketing