How to get clients starts with finding out their buying motivations.

1. Lead Generation Ideas
7 Easy Ways To Bring In More
Clients
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2. Lead generation either makes or breaks a business. The more clients you
have the more business and profit you will make. I know I am stating the
obvious and yet many local business owners think that leads will just come
in as if by magic.
Today I want to share 7 must do lead generation ideas that work.
1. Lead Generation lists
If you don’t have people to contact, who are in the market for your product
or service it will be an uphill struggle. It all starts with a list of targets. If
you don’t have your own then buy one. They are not that expensive when
you consider the return on investment that they will bring. If in doubt look
in the Yellow pages. There are also a lot of lead generation software
tools online that for less than £100 will spit out a target list for you to
contact.
2. Have a Website That People Can Find
Your website will do a number of things for your business including
generating leads. Make sure it is search engine optimized for the best
keywords for your market and that you commit to regular SEO. A local SEO
consultant will help.
Ensure you have good content on your website that is useful to your
potential new clients. Update it regularly and Google will reward you with
more traffic and visitors.
2 Fast Track Your Sales 0845 257 0073 email: info@fasttrackyoursales.co.uk

3. 3. Give Something of Value To Your Website Visitors
This is a strategy that will enable you to create your own targeted leads.
Depending on the time effort and money you put behind this it can be fast
or slow. It is not uncommon for local business owners to have lists of less
than 100 people and make a full time living.
So how do you do this? Well give them some ideas or tips to help them in an
area they are struggling with. For instance if you were a sales trainer it
could be, 7 Ways to help your sales team close more prospects. If I was a
business owner who needed sales training help do you think I might
download this? The answer is a definite yes.
4. Run Events
No matter what industry you are in running events will bring you clients. If
you are struggling with this and how you could make it work get someone in
to help you.
Our local Accountant runs events and brings in a speaker. This brings him
credibility and that feeling of reciprocity towards him we all knows works.
So as a result who do you think that attendees to his event might look at
when they need a new Accountant?
The other new idea that you can use webinars and teleseminars. These are
online teaching events that you can run from the comfort of your own home
or office. They brand you as an expert and help establish your knowledge
and credibility.
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4. 5. Pick Up The Phone
For some reason not many people mention this one anymore. Cold calling
seems to be a dirty word. Yet if you have a reason to call it will smooth your
way. Imagine offering a place to an event you are running. Do you think this
could work for you and your business? It will provided you do it consistently.
6. Networking
Love it or hate it networking works. This is an age old lead generation idea
that still works today. People buy from people. Especially people that they
know like and trust. First of all you need to make a connection and then
follow the process that works
for you.
As with anything be consistent. Add value and it will be returned.
7. Social Networking
The advent of all the popular social networking sites means that this
particular strategy is more popular than ever. As a business owner Linkedin
is a great place to network and build contacts. Focus on local contacts and
you will be amazed at how it can work for you.
Whatever you do just take action on a couple of these and do it
consistently. You will be amazed at the results.
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5. To you and your success
Denise and Sharon
P.S. Want to know more about what we do and if we could help your
business? Just have a look on the next page to discover more.
About Us
The Fast Track Your Sales Team
Fast Track Your Sales is different to most online marketing companies. Our
background is sales and marketing. In fact heretics that we are we advocate
the use of offline and online marketing as a way to really accelerate your
company’s growth. To find out more about us just click the link below.
About us
What Our Clients Say
If you would like to see a selection of what our clients think you can visit
the link below. If you would like more detail please ring us on 0845 257 0073
What Our Clients Say
Our Services
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6. Our experience in sales and marketing spans over 50 years. During this time
we have sold, created marketing plans, built and managed sales teams and
been involved in generating sales of over £150 million.
This experience helps us help business owners in the UK market and sell
themselves in a way that generates profit. Some of the range of services we
offer are listed below.
Marketing Planning and Strategy
Affordable Websites
Lead Generation Websites
Web site copy writing
Sales Copy Writing
Direct Mail Copy Writing
Email marketing copywriting
SEO Services
Keyword research
SEO packages
Online Press Releases
Article Writing Services
Free Services
We offer arrange of free services that can help you make the decision about
where you need to spend your marketing and sales resource. Free content
like this through our newsletter is one of the methods we use.
We also off audits of your current website and you’re online marketing
activities to guide you on what you could be doing. If you would like one of
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7. the following services either call us on 0845 257 0073 or visit the links
below.
Website Video Audits
Online Marketing audit Free
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