SEO Secrets for Online Retailers Webinar

SEO Secrets for Online Retailers Visit the companion blog to ask questions, share experiences or comment: www.getelastic.com/seo-secrets/ For live audio, please dial in: North America (605) 772-3434 United Kingdom 0870 352 0482 Access code 671-709-038

Today’s Panelists Jason Billingsley Co-founder & VP Marketing Elastic Path Software www.elasticpath.com Stephan Spencer Founder & President Netconcepts www.netconcepts.com

Google Listings – Your Virtual Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object]

So simple even a child can do it! $30/day with Google AdSense.

Not doing SEO (or doing it poorly)? 10,000/day x 60% x 10% x 5% x $100 = $3,000/day You are leaving money on the table! Calculate the missed opportunity cost of not ranking well for products you offer? # of people searching for your keywords Engine share: Google = 60% Expected click-through rate Average conversion rate Average order value

Key Research Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research From Netconcepts study: The Long Tail of Natural Search Download it FREE from: www.netconcepts.com/long-tail-of-natural-search/

Estimating Your Tail ,[object Object],[object Object]

Freeloaders are on Your Payroll ,[object Object],[object Object],[object Object],[object Object]

Secret #1: Improve Your Keyword Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Popularity According to Yahoo!

Keyword Popularity According to Wordtracker

Keyword Popularity According to KewwordDiscovery

Keyword Popularity According to Google Adwords Keyword Tool

Keyword Popularity According to Google Trends

Keyword Popularity According to Google Suggest

Secret #1: Improve Your Keyword Portfolio ,[object Object],[object Object],[object Object]

Secret #2: How to Make Your Pages “Sing” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Secret #3: Build Links, Strengthen PageRank ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google’s Toolbar with PageRank Meter

Secret #3: Build Links, Strengthen PageRank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Secret #3: Build Links, Strengthen PageRank ,[object Object],[object Object],[object Object],[object Object]

Secret #3: Build Links, Strengthen PageRank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FREE whitepaper from Elastic Path : Blogging for Retailers www.elasticpath.com/blogging-for-retailers/ (no registration required)

Secret #4: Rejig Your Internal Linking Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How did the NY Times get this high ranking?

Consistent use of internal links

Secret #5: Make Your URLs Optimal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Googlebot got caught in a “spider trap”

Secret #5: Make Your URLs Optimal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Secret #6: Influence the Click Decision ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where do searchers look? (Enquiro, Did-it, Eyetools Study)

Search listings – 1 good, 1 lousy

Secret #6: Influence the Click Decision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Secret #7: Check Your Pulse and Benchmark ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Secret #7: Check Your Pulse and Benchmark ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Secret #7: Check Your Pulse and Benchmark ,[object Object],[object Object],[object Object],[object Object],[object Object]

Have Questions? Next Ecommerce Webinar August 16 th @ 9am PT/ 12pm ET Product Reviews for Online Retailers: The Power of Social Commerce Guest Panellist: Andy Chen, Founder & CEO, PowerReviews Sign up today! www.elasticpath.com/user-reviews/webinar/ Jason Billingsley VP Marketing Elastic Path Software www.elasticpath.com [email_address] lasticpath.com Stephan Spencer Founder & President Netconcepts www.netconcepts.com [email_address] .com Blog www.stephanspencer.com For an ebook on Google power searching, SEO checklists & worksheets, and audio recording of an SEO thought leaders teleconference, email [email_address] www.linkedin.com/in/jasonbillingsley (Feel free to add me; mention SEO webinar) Blog www.getelastic.com

SEO Secrets for Online Retailers Webinar

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SEO Secrets for Online Retailers Webinar