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Get in on the
growth!
Michael ‘MC’ Carter - Director of Practice Paradox
A briefing about ...

The Clientshare™ Academy -
Marketing Training &
Implementation Course
Michael ‘MC’ Carter - Director of Practice Paradox
What We’ll Cover Today
1. Selling Skills Masterclass for Accountants
2. What’s included in the Gold membership level for
  The Clientshare™ Academy
3. How to get your Masterclass tickets included
  at no additional cost
What We’ll Cover Today
1. How to fast    track your selling skills
2. How to tap into a training and implementation
   support system for marketing and
   growing your firm
3. How to take advantage of a great   deal on both
Ranking of Top Challenges Facing Firms
2010 Rank Challenge                       2008   2009   2010   ↑ or ↓
  No.1    Growth                          25%    31%    37%    ↑ 6%
  No.2    Profitability                    24%    27%    28%     ↑ 1%
  No.3    Cash Flow                       15%    23%    26%     ↑ 3%
  No.4    Productivity                    24%    23%    20%     ↓ 3%
  No.5    Introducing New Services        14%    12%    20%    ↑ 8%
  No.6    Debtor Management               13%    16%    19%     ↑ 3%
  No.7    Write Offs                      21%    23%    18%     ↓ 5%
  No.8    Getting New Clients             12%    14%    18%    ↑ 4%
  No.9    Efficiency of Firm’s Processes   23%    20%    14%     ↓ 6%
 No.10    Client Relationships            7%     9%     12%     ↑ 3%
Survey Practice Paradox™ Conducts
•   Marketing skills training
      • 41% have never been trained in marketing
      • 14% haven’t received training in over 5 years
                                                          61%
      •   6% haven’t received training within the past 2 years
•   Selling skills training
      •
      •
          48% have never been trained in selling skills
          16% haven’t received training in over 5 years
                                                        77%
      •   13% haven’t received training within the past 2 years
• Selling Skills Masterclass for
  Accountants
• 2-day workshop
  (2.5 days for members of
  The Clientshare™ Academy)
• Learn to sell, like clockwork
• Skills and processes for selling
• Sell your additional services
• With confidence and ease
• Grow your firm’s Clientshare™
• And grow your Marketshare
• Unique ‘365x3 Guarantee’
“Since experiencing MC and the
Marketing Masterclass just a few
months ago, results that I attribute to
my up-skilling include 4 new clients
totalling $22,000 in accounting work,
not including additional fees from 3 of
those 4 clients who also came on board
with our business coaching service.”
                               Continued ...
“The ‘connectivity tree’ of one of these
new clients is massive, and I wouldn't
have been attuned to that prior to
Masterclass.This means future referrals
from this new client are very likely.!I
also have another 3 new proposals out
there currently that I am confident of
landing.”
                                Continued ...
“So many good things have come out
of attending Masterclass that it makes
us feel like we are in a new firm.”
                               Continued ...
“Since!Masterclass I have adopted a
‘no limits’ attitude in both work and
family and it’s amazing to now know
how much I have limited myself in the
past. Mary, my wife, loves the new
James even more!!I just have to get
over my 19 year old uni student son
thinking I am on drugs!”
                   James H. - Senior Client Manager
                  Sole Practitioner Firm, Melbourne
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
And that’s just
  Day One!
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
Mindset
       +
     Skills
       =
Transformation
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
Who should attend
  Masterclass?
The Golden Triangle
                  Leadership




Client Managers           Marketing Coordinator
Sponsors




Premium Sponsor   Event Sponsor   Event Sponsor
365x3
                       Unique
                      Guarantee



• Triple   the value guaranteed
• We give you a whole year
• See event brochure for details
  of the ‘365x3 Guarantee’
•   Tickets (including GST)
    • $997 normal price
    • $797 Early Bird 22 April
    • $597 Super Early Bird 18 March
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
What is The Clientshare™ Academy?
• Structured training course and
  implementation support program
• Marketing and selling focus
   • Mindset, skills and systems
   • Build a Marketing Machine™
• Create a High Clientshare™ Firm
• Grow your firm’s revenue
What is The Clientshare™ Academy?
•   Structured training course and
    implementation support program
                        Implementation
        Education   +   Support




          !



                            !
          Skills         Results
What does the program cover?
•   10 Modules:
    • First 5 modules are about marketing
    • Second 5 modules are about selling
Why a Marketing Machine?
•   There’s a process and a logic to it
•   You can learn to operate it
•   Your team can learn to operate it!
•   Doesn’t rely on YOU to run it
•   Predictable … works like clockwork
•   Scalable: You ‘turn it up’ when it suits
•   Much of it can be automated
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
$11,800
 value
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
$8,462
 value
$2,248
 value
The Clientshare Academy Briefing - Gold Membership - by Practice Paradox
Incentive for first 8 firms who sign-up
              from today’s webinar
for Gold Membership to The Clientshare™ Academy
$2,256
                               value




Incentive for first 8 firms
    who sign-up from
     today’s webinar
Incentive for first 8 firms
    who sign-up from
     today’s webinar
$58,890 in additional Year 1 fees
from first 11 clients stepped through
   Clientshare™ Growth Process
$194,613 in additional fees from
these 11 clients in next 5 years
Over $400,000 in additional fees
     from these 11 clients
        in next 10 years
From only eleven clients.
     They have many
   hundreds of clients.
George Saab and David Cartwright   David Cartwright summed up the
Joint Managing Directors           Practice Paradox™ difference:
Cartwright Brown & Company
                                   •   In over 20 years of subscribing to all the
                                       information available on how to grow our
                                       accounting firm, the difference with
                                       Practice Paradox is how practical and
                                       easy to implement the strategies are. I
                                       would sum it up by saying, all the rest are
                                       vague, and Practice Paradox is specific.
How to join now and                      Bonus $2,256 of
                                               ‘Done for You’ Services
                                              only for first 8 firms who
          be in the first 8 firms                 join from this webinar



1. Go to www.practiceparadox.com.au/clientshareacademy
   ! For Selling Skills Masterclass tickets only
  ! go to www.practiceparadox.com.au/masterclass
2. Email any questions to grow@practiceparadox.com.au
3. We will then email out a list of FAQs and answers

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The Clientshare Academy Briefing - Gold Membership - by Practice Paradox

  • 1. Get in on the growth! Michael ‘MC’ Carter - Director of Practice Paradox
  • 2. A briefing about ... The Clientshare™ Academy - Marketing Training & Implementation Course Michael ‘MC’ Carter - Director of Practice Paradox
  • 3. What We’ll Cover Today 1. Selling Skills Masterclass for Accountants 2. What’s included in the Gold membership level for The Clientshare™ Academy 3. How to get your Masterclass tickets included at no additional cost
  • 4. What We’ll Cover Today 1. How to fast track your selling skills 2. How to tap into a training and implementation support system for marketing and growing your firm 3. How to take advantage of a great deal on both
  • 5. Ranking of Top Challenges Facing Firms 2010 Rank Challenge 2008 2009 2010 ↑ or ↓ No.1 Growth 25% 31% 37% ↑ 6% No.2 Profitability 24% 27% 28% ↑ 1% No.3 Cash Flow 15% 23% 26% ↑ 3% No.4 Productivity 24% 23% 20% ↓ 3% No.5 Introducing New Services 14% 12% 20% ↑ 8% No.6 Debtor Management 13% 16% 19% ↑ 3% No.7 Write Offs 21% 23% 18% ↓ 5% No.8 Getting New Clients 12% 14% 18% ↑ 4% No.9 Efficiency of Firm’s Processes 23% 20% 14% ↓ 6% No.10 Client Relationships 7% 9% 12% ↑ 3%
  • 6. Survey Practice Paradox™ Conducts • Marketing skills training • 41% have never been trained in marketing • 14% haven’t received training in over 5 years 61% • 6% haven’t received training within the past 2 years • Selling skills training • • 48% have never been trained in selling skills 16% haven’t received training in over 5 years 77% • 13% haven’t received training within the past 2 years
  • 7. • Selling Skills Masterclass for Accountants • 2-day workshop (2.5 days for members of The Clientshare™ Academy)
  • 8. • Learn to sell, like clockwork • Skills and processes for selling • Sell your additional services • With confidence and ease • Grow your firm’s Clientshare™ • And grow your Marketshare • Unique ‘365x3 Guarantee’
  • 9. “Since experiencing MC and the Marketing Masterclass just a few months ago, results that I attribute to my up-skilling include 4 new clients totalling $22,000 in accounting work, not including additional fees from 3 of those 4 clients who also came on board with our business coaching service.” Continued ...
  • 10. “The ‘connectivity tree’ of one of these new clients is massive, and I wouldn't have been attuned to that prior to Masterclass.This means future referrals from this new client are very likely.!I also have another 3 new proposals out there currently that I am confident of landing.” Continued ...
  • 11. “So many good things have come out of attending Masterclass that it makes us feel like we are in a new firm.” Continued ...
  • 12. “Since!Masterclass I have adopted a ‘no limits’ attitude in both work and family and it’s amazing to now know how much I have limited myself in the past. Mary, my wife, loves the new James even more!!I just have to get over my 19 year old uni student son thinking I am on drugs!” James H. - Senior Client Manager Sole Practitioner Firm, Melbourne
  • 20. And that’s just Day One!
  • 22. Mindset + Skills = Transformation
  • 26. Who should attend Masterclass?
  • 27. The Golden Triangle Leadership Client Managers Marketing Coordinator
  • 28. Sponsors Premium Sponsor Event Sponsor Event Sponsor
  • 29. 365x3 Unique Guarantee • Triple the value guaranteed • We give you a whole year • See event brochure for details of the ‘365x3 Guarantee’
  • 30. Tickets (including GST) • $997 normal price • $797 Early Bird 22 April • $597 Super Early Bird 18 March
  • 33. What is The Clientshare™ Academy? • Structured training course and implementation support program • Marketing and selling focus • Mindset, skills and systems • Build a Marketing Machine™ • Create a High Clientshare™ Firm • Grow your firm’s revenue
  • 34. What is The Clientshare™ Academy? • Structured training course and implementation support program Implementation Education + Support ! ! Skills Results
  • 35. What does the program cover? • 10 Modules: • First 5 modules are about marketing • Second 5 modules are about selling
  • 36. Why a Marketing Machine? • There’s a process and a logic to it • You can learn to operate it • Your team can learn to operate it! • Doesn’t rely on YOU to run it • Predictable … works like clockwork • Scalable: You ‘turn it up’ when it suits • Much of it can be automated
  • 44. Incentive for first 8 firms who sign-up from today’s webinar for Gold Membership to The Clientshare™ Academy
  • 45. $2,256 value Incentive for first 8 firms who sign-up from today’s webinar
  • 46. Incentive for first 8 firms who sign-up from today’s webinar
  • 47. $58,890 in additional Year 1 fees from first 11 clients stepped through Clientshare™ Growth Process
  • 48. $194,613 in additional fees from these 11 clients in next 5 years
  • 49. Over $400,000 in additional fees from these 11 clients in next 10 years
  • 50. From only eleven clients. They have many hundreds of clients.
  • 51. George Saab and David Cartwright David Cartwright summed up the Joint Managing Directors Practice Paradox™ difference: Cartwright Brown & Company • In over 20 years of subscribing to all the information available on how to grow our accounting firm, the difference with Practice Paradox is how practical and easy to implement the strategies are. I would sum it up by saying, all the rest are vague, and Practice Paradox is specific.
  • 52. How to join now and Bonus $2,256 of ‘Done for You’ Services only for first 8 firms who be in the first 8 firms join from this webinar 1. Go to www.practiceparadox.com.au/clientshareacademy ! For Selling Skills Masterclass tickets only ! go to www.practiceparadox.com.au/masterclass 2. Email any questions to grow@practiceparadox.com.au 3. We will then email out a list of FAQs and answers