What is "mobile" marketing?
•
0 j'aime•368 vues
The world has gone mobile - we all recognize this shift. Some have been saying "the year of mobile" since 2005, but it has truly arrived - there are more connected devices than people on the planet, mobile web traffic has surpassed desktop traffic, and the statistics go on and on. What does this new connected world mean for businesses? Most CMOs rank "mobile" as mission critical in the next 18 months, but few know what to do about it. All these new mobile touchpoints with customers - commuting, in your store, outside your restaurant, on-the-go, even on the toilet - have been impossible for businesses. There are too many, and the experience is infinitely fractured. Do we need a mobile site for different devices? Should our site be responsive? Do we need a native mobile app? How do we track users across devices? What does iBeacon technology mean for my business? Can we go back to QR codes and SMS blasts? Those were simple...
Recommandé
Contenu connexe
Dernier
Dernier (20)
En vedette
En vedette (20)
What is "mobile" marketing?
- 1. What is ‘mobile marketing’?
- 2. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing Why does ‘mobile’ matter to my business?
- 3. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing Your customers are ‘always on’.
- 4. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing There are now more mobile devices than people. Election of Pope Benedict XVI Election of Pope Francis
- 5. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing In case you don’t believe me. The only one growing. People access the web anytime, anywhere More than desktop. 2/3 browse the web. Half start in Google. Everywhere searches. Everyone looking local.
- 6. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing The rise of ‘mobile’ creates big opportunities. Build better customer relationships Attract more customers Understand your customers’ behaviors better Create a better buying experience Gain a competitive advantage
- 7. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing The biggest of those being: more leads!
- 8. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing About your site traffic is coming from mobile. Desktop leads Mobile leads 50% 50%
- 9. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing With a poor mobile site, cut your leads in half. Desktop leads Mobile leads 50% 50%
- 10. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing How do you ‘do’ mobile marketing?
- 11. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing What are my options for mobile marketing? SMS & MMS QR NFC Ad Banners Web & Search Social Media Native Apps LBS & Proximity
- 12. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing SMS & MMS essentially means ‘text marketing.’ SMS & MMS QR NFC Ad Banners Web & Search Social Media Native Apps LBS & Proximity Pros: • Everyone can text! • Super cheap! • Very user friendly! Cons: • Tons of spam • Ultra personal medium • Poor measurability
- 13. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing QR codes were all the rage 2007-2012. SMS & MMS QR NFC Ad Banners Web & Search Social Media Native Apps LBS & Proximity Pros: • We can put links in the real world! • Super cheap! • We can seem cutting edge! Cons: • Scanning App required • Not intuitive or easy to use • Not enough bang for buck
- 14. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing NFC was the mobile tactic of the future (in 2009). SMS & MMS QR NFC Ad Banners Web & Search Social Media Native Apps LBS & Proximity Pros: • No app needed! • No funny code squares! • Relatively seamless for the customer! Cons: • Tons of equipment needed • Security issues • Not enough bang for the buck
- 15. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing Let’s just slap an ad on that mobile site/app! SMS & MMS QR NFC Ad Banners Web & Search Social Media Native Apps LBS & Proximity Pros: • Easy portability from other marketing! • Interactive! • Super targeting and re-targeting! Cons: • Expensive • Ad blindness • Corporate communication trust issues
- 16. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing These are yesterday’s mobile marketing tactics. SMS & MMS QR NFC Ad Banners Web & Search Social Media Native Apps LBS & Proximity
- 17. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing These are yesterday’s mobile marketing tactics. SMS & MMS QR NFC Ad Banners Web & Search Social Media Native Apps LBS & Proximity • Tons of spam • Ultra personal medium • Poor measurability • Expensive • Ad blindness • Corporate trust issues • Tons of equipment needed • Security issues • Not enough bang for the buck • Scanning App required • Not intuitive or easy to use • Not enough bang for buck Cons:Pros: • Everyone can text! • Super cheap! • Very user friendly! • Put links in the real world! • Super cheap! • We can seem cutting edge! • No app needed! • No funny code squares! • Seamless for the customer! • Portable from other marketing! • Interactive! • Targeting & re-targeting!
- 18. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing People on their phone browser finding your site. SMS & MMS QR NFC Ad Banners Web & Search Social Media Native Apps LBS & Proximity Pros: • Everyone uses search engines! • I’m in control of everything on my site! • I can make myself more discoverable! Cons: • Gets expensive quickly • Time consuming • Difficult to make changes quickly
- 19. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing People on social media finding your business. SMS & MMS QR NFC Ad Banners Web & Search Social Media Native Apps LBS & Proximity Pros: • I can connect with customers 1-on-1! • Word-of-mouth is super trustworthy! • I can build a relationship with customers! Cons: • Gets expensive quickly • Time consuming • Difficult to measure
- 20. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing People spending time in apps with your business. SMS & MMS QR NFC Ad Banners Web & Search Social Media Native Apps LBS & Proximity Pros: • Sleek, cool, cutting edge! • Easily send notifications to customers! • I can create amazing customer experiences! Cons: • Gets expensive quickly • Time consuming • Difficult to make changes quickly
- 21. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing People at your place of business on their phones. SMS & MMS QR NFC Ad Banners Web & Search Social Media Native Apps LBS & Proximity Pros: • Super personal customer experiences! • Timely, relevant, revenue-driven! • Cool and cutting edge! Cons: • Gets expensive quickly • Time consuming • Difficult to make changes quickly
- 22. ® 2014 MEG.com - The One-Stop-Shop for Easy Mobile Marketing MEG.com - Easy Mobile Marketing These are the mobile tactics of today/tomorrow. SMS & MMS QR NFC Ad Banners Web & Search Social Media Native Apps LBS & Proximity • Gets expensive quickly • Time consuming • Difficult to make changes quickly • Difficult to measure Cons: • Everyone uses search engines! • I’m in control of everything on my site! • I can make myself more discoverable! • I can connect with customers 1-on-1! • Word-of-mouth is super trustworthy! • I can build a relationship with customers! • Sleek, cool, cutting edge! • Send notifications to customers! • Amazing customer experiences! • Personal customer experiences! • Timely, relevant, revenue-driven! Pros: