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               Building Blocks of Business                 Social Media for Business                 June 22, 2010
Thank You to Our Event Sponsors
Thank You to Our Event Sponsors
Thank You to Our Event Sponsors
Thank You to Our Event Sponsors
Thank You to Our Event Sponsors
Thank You to Our Supporting Sponsors Austin Regional Clinic New York Life Insurance Co. – Pete Inman
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First, a few questions Get out your Smart Phones to answer via: Text  Tweet Mobile Web 10
How To Vote via Texting EXAMPLE Standard texting rates only (worst case US $0.20) We have no access to your phone number Capitalization doesn’t matter, but spaces and spelling do TIPS
How To Vote via Poll4.com EXAMPLE Capitalization doesn’t matter, but spaces and spelling do TIP
How To Vote via Twitter EXAMPLE Capitalization doesn’t matter, but spaces and spelling do Since @poll is the first word, your followers will not receive this tweet TIPS
Building Blocks of Business Poll 1 Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Social Media is
Building Blocks of Business Poll 2 Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: I'm interested in Social Media because
Building Blocks of Business Poll 3 Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: My biggest concern about social media is
Building Blocks of Business Q&A Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
Why Is Social Media Important?: Statistics Photo Credit: kevindooley
Global Internet Users Photo Credit: Jess3
90 Trillion  The number  of emails sent on  the Internet in 2009. Source: Jess3
500 Million Active Facebook Users Source: Tech Herald Photo Credit: Oversocialized
126 Million The number of blogs on the Internet. Source: Jess3
10 Billion+ Tweets Sent on Twitter Since 2006 Source: Mashable Photo Credit: Rosaura Ochoa
2 Billion Videos Are Streamed  Each Day On YouTube Photo Credit: jonsson Source: Techcrunch
What Is Social Media Marketing?
“Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane
“Social Media is Like a Cocktail Party: Listen Then Respond” Photo Credit: The Dana Files
“Links are the Currency of the Social Web”
Social media hierarchy Copyright:  Duct Tape Marketing
Pillars of a Social Media System ,[object Object]
Optimize brand assets
Create content as lead generation
Engage in Social networks and networking
Manage the beast Copyright:  Duct Tape Marketing
A listening station Customer experience Brand mentions Competition Accuracy Media stalking Content Alerts Copyright:  Duct Tape Marketing
A listening station Google Alerts Google Reader Search.twitter Boardtracker.com Backtype.com Alerts Copyright:  Duct Tape Marketing
“Company Blogs are Digital Publications  that Allow Public Responses” Photo Credit kevindooley
Blogging and B2C and B2B Leads  Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
# Blog Articles By Leads Generated Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
Social Media Can Drive  Leads and Customers Photo Credit: PhotoDu.de
Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

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Social Media Slides Building Blocks Of Business GACC

  • 1. Building Blocks of Business Social Media for Business June 22, 2010
  • 2. Thank You to Our Event Sponsors
  • 3. Thank You to Our Event Sponsors
  • 4. Thank You to Our Event Sponsors
  • 5. Thank You to Our Event Sponsors
  • 6. Thank You to Our Event Sponsors
  • 7. Thank You to Our Supporting Sponsors Austin Regional Clinic New York Life Insurance Co. – Pete Inman
  • 10. First, a few questions Get out your Smart Phones to answer via: Text Tweet Mobile Web 10
  • 11. How To Vote via Texting EXAMPLE Standard texting rates only (worst case US $0.20) We have no access to your phone number Capitalization doesn’t matter, but spaces and spelling do TIPS
  • 12. How To Vote via Poll4.com EXAMPLE Capitalization doesn’t matter, but spaces and spelling do TIP
  • 13. How To Vote via Twitter EXAMPLE Capitalization doesn’t matter, but spaces and spelling do Since @poll is the first word, your followers will not receive this tweet TIPS
  • 14. Building Blocks of Business Poll 1 Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Social Media is
  • 15. Building Blocks of Business Poll 2 Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: I'm interested in Social Media because
  • 16. Building Blocks of Business Poll 3 Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: My biggest concern about social media is
  • 17. Building Blocks of Business Q&A Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
  • 18. Why Is Social Media Important?: Statistics Photo Credit: kevindooley
  • 19. Global Internet Users Photo Credit: Jess3
  • 20. 90 Trillion The number of emails sent on the Internet in 2009. Source: Jess3
  • 21. 500 Million Active Facebook Users Source: Tech Herald Photo Credit: Oversocialized
  • 22. 126 Million The number of blogs on the Internet. Source: Jess3
  • 23. 10 Billion+ Tweets Sent on Twitter Since 2006 Source: Mashable Photo Credit: Rosaura Ochoa
  • 24. 2 Billion Videos Are Streamed Each Day On YouTube Photo Credit: jonsson Source: Techcrunch
  • 25. What Is Social Media Marketing?
  • 26. “Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane
  • 27. “Social Media is Like a Cocktail Party: Listen Then Respond” Photo Credit: The Dana Files
  • 28. “Links are the Currency of the Social Web”
  • 29. Social media hierarchy Copyright: Duct Tape Marketing
  • 30.
  • 32. Create content as lead generation
  • 33. Engage in Social networks and networking
  • 34. Manage the beast Copyright: Duct Tape Marketing
  • 35. A listening station Customer experience Brand mentions Competition Accuracy Media stalking Content Alerts Copyright: Duct Tape Marketing
  • 36. A listening station Google Alerts Google Reader Search.twitter Boardtracker.com Backtype.com Alerts Copyright: Duct Tape Marketing
  • 37. “Company Blogs are Digital Publications that Allow Public Responses” Photo Credit kevindooley
  • 38. Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • 39. # Blog Articles By Leads Generated Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • 40. Social Media Can Drive Leads and Customers Photo Credit: PhotoDu.de
  • 41. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 42. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 43. Building Blocks of Business Q&A Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
  • 44. Contact Rick L’Amie Twitter@moxiemarketing Blog: www.marketingwithmoxie.com Email: rick.lamie@getmoxiemarketing.com David Armistead Email: darmistead@socialwebstrategies.com 512-589-3998
  • 45. Resources Free eBook: Social Media for Small Business Ebookbit.ly/smebook Social Media Pro Group Workshop Series starts July 6. moxiesocialmedia.eventbrite.com/ Chamber discount code: austinchamber – save $50 Register by June 29 to save $100

Notes de l'éditeur

  1. This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use your phones to do some audience voting just like on American Idol.So please take out your cell phones, but remember to leave them on silent. You can participate by sending a text message.This is a just standard rate text message, so it may be free for you, or up to twenty cents on some carriers if you do not have a text messaging plan. The service we are using is serious about privacy. I cannot see your phone numbers, and you’ll never receive follow-up text messages outside this presentation. There’s only one thing worse than email spam – and that’s text message spam because you have to pay to receive it!
  2. This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use your phones or laptops to do some audience voting just like on American Idol.So please take out your mobilephones or laptops, but remember to leave them on silent. You can participate by submitting an answer atPoll4.com on your laptop or a mobile phone.The service we are using is serious about privacy. I cannot see who you are or who voted.
  3. This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use Twitter to do some audience voting.So please take out your cell phones or laptops, but remember to leave them on silent. The way you will be able to participate is by tweeting a response to @poll. Your followers won’t be bothered by this message.
  4. Poll: Social Media is Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/multiple_choice_polls/LTE0ODkyNzQ0NTkIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  5. Poll: I'm interested in Social Media because Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/multiple_choice_polls/NTkyMzc4NTc0If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  6. Poll: My biggest concern about social media is Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/multiple_choice_polls/MTM3MzQzMTc4If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  7. Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/free_text_polls/MjQzMjcwNjE3If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  8. Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/free_text_polls/MjQzMjcwNjE3If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.