Chaos overwhelms our daily life, destroying ways of thinking and forming new ones. New ways of life, new relationships, new values and new attitudes have all materialized thanks to chaos. -A new form of sociability is forming -A new observation shows us changing our self awareness -A new ecology is emerging Interested to know how society, the individual and the environment have changed significantly? The edition of MEGA-TREND No 8 ‘Inner Outer Worlds’ (published in 2007) delivers innovative concepts, fresh ideas and real-life scenarios. (still valid in 2010)

1. inner outer worlds
mega-trend n°08
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2. EDITO
Consumers in transit: The next revolution of the ‘inner’ and ‘outer’ worlds.
For many years chaos was the most relevant metaphor to describe the transitional age of our society.
Comfortably, or cynically, installed in our post modern routine observers and certified experts
would comment on the many ways chaos engulfs our daily life:
Our chaotic society! The feeling of community is fragmented by the competition between individuals and the collapse of a collective utopia.
Our chaotic identity! The sense one should give to one’s life is full of confusion.
Our chaotic environment! Science and technology failed to provide clear and certain directions toward the advancement of humanity.
The chaos has not only been a statement, an observation, it has also been a fruitful experience. It has provided a tough initiation
that destroyed former ways of thinking and moulded new ones. From the laboratory of chaos emerged new ways of life, new relationships,
new values and new attitudes. It confirmed the surprising plasticity of human beings.
In this volume of the Mega Trend we will observe three areas that reveal significant changes: society, the individual and the environment.
Readers should find among these scenarios and directions creative ways to respond to the expectation of the emerging consumers.
SOCIETY
A new form of sociability is appearing. It is transforming the relationship between oneself and others.
We must accept that we cannot live in isolation. We can not do everything by ourselves.
- To progress though life, we navigate from place to place, sharing momentary experiences and values with our peers. (SPHERE TO SPHERE)
- We are multi tasking and multi purpose. We constantly push the limits and the meaning of our activities. We create momentum by sharing our passions,
expressing and confronting our beliefs and opinions. (RESET GENERATION)
- New technology offers us the possibility to connect and also to disconnect. Finding the right balance,
in order to communicate sincerely, is a learning process. (ICEBREAKER)
PERSON
A new observation of the human being is changing our perception of self.
- The human being is perceived as a living ship, well equipped with full autonomy and control. (LIVING SHIP)
- The body is becoming a machine, to live in, to maintain and to actively optimize. (MOOD FOOD)
- The body becomes a transitory vehicle to manipulate and transform. (BODY BUILDING)
ENVIRONMENT
A new ecology is emerging. It is transforming our ideas and attitudes toward the outside world and towards nature.
- Living in a grand metropolis is not always ideal. It would be more convenient and desirable to live within smaller territories,
districts or ghettos. (THE MICROPOLITANS)
- The opposing institutions we call ‘culture’ and ‘nature’ or ‘city’ and countryside’ are altered by the context that they exist in.
Does an ‘unbiased’ vision of nature really exist? (SEAMLESS CITY)
- Nature, however we view it, is full of danger. A domesticated version of nature is the best solution for adventure without peril. (NATURE IN VITRO)
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3. SUMMARY
Consumers in transit: inner outer worlds
SOCIETY page 3 PERSON page 13 ENVIRONMENT page 23
SOCIETY
A new form of sociability is appearing.
It is transforming the relationship
between oneself and others.
PERSON SPHERE TO SPHERE page 4/5 THE LIVING SHIP page 14/15 THE MICROPOLITANS page 24/25
A new observation of the human
being is changing our perception of
self.
ENVIRONMENT
A new ecology is emerging.
It is transforming our ideas and RESET GENERATION page 6/7 MOOD FOOD page 16/17 SEAMLESS CITY page 26/27
attitudes toward the outside world
and towards nature.
ICEBREAKER page 8/9 BODY BUILDING page 18/19 NATURE IN VITRO page 28/29
DESIGN PALETTE page 10/11/12 DESIGN PALETTE page 20/21/22 DESIGN PALETTE page 30/31/32
SYNTHESIS IN 5 KEY WORDS page 33
CO-EDITORS page 34/35
LICENCE page 36
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4. inner outer worlds
SOCIETY
A new form of sociability is appearing.
It is transforming the relationship between oneself and others.
We cannot do everything by ourselves.
- SPHERE TO SPHERE
- RESET GENERATION
- ICEBREAKER
- DESIGN PALETTE
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5. SPHERE TO SPHERE
To progress though life, we navigate from place to place, sharing momentary experiences and values with our peers.
CONCEPT
Time shifting, place
shifting, the nomadic
consumers adopt a
wandering itinerary.
They navigate between
places and spaces,
touching base to
experience situations
and emotions locally,
alone or with others.
Their trips are non
predictable, their stops
fleeting. The consumer
however always needs
shelter along the
journey.
KEY WORDS
SPACE-CREATORS
TIME SHIFTING AND
PLACE SHIFTING
LIFE PODS
SPHERICAL DESIGN
SCENARIO
We used to have different social layers surrounding us. Think uniform, social class, country, etc…
This is no longer the case. The collapse of these former social layers has increased the number of opportunities we have. We now progress through life according to our
preference, our wishes. These opportunities increase our fragility: travelling alone is an exciting but daring experience! Unaccompanied we realise that we can never be
naked or alone, in totality; we are always evolving in a physical or biological environment of some kind. We can only exist within these spaces, these spheres.
Moreover, we are ourselves space-creating individuals, crafting spheres for others. In effect, we want the journey but not the peril. We want to explore unknown territories
but we need the protection of shelter. We want to experience the diversity of people but at times need to withdraw from the pack, to restore our energy.
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6. SPHERE TO SPHERE / INDICATORS
We need spheres in order to exist We are space-creators We need protective boundaries
Peter Sloterdijk is a German philosopher, In the traditional kitchen it is the tools that “La cabane” by Ronan and Erwann Bouroullec.
who expressed in his books -the Spheres trilogy- surround the user. In this spherical kitchen This piece defines a limit, thus an inside
the idea that men need spheres, “spaces where the user surrounds the elements that compose and outside. It has no strength or function
people actually live” or as put another way “a symbolic this compact and functional kitchen. but it provides the presence of a boundary.
immune system to protect us from the outer spherical kitchen - www.sheer.it www.bouroullec.com
meaningless cold”.
When entering the real world we are cut off from
the first sphere we have ever experienced - the womb.
From then on we continue to search and visit
protective spheres from micro level (inside the womb)
up to a macro level (divine sphere of civilization).
www.petersloterdijk.net
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7. RESET GENERATION
Merged activities, rejuvenated values.
CONCEPT
We live in a time of coexistence
and fusion, of human activities
and of values. Love, work,
freedom and justice; the same
long lasting principles that
dictate our moral codes.
Globalisation and
consumption did not kill
these values; we must learn
to update their interpretation.
In today’s society behaviours,
beliefs and social norms are
constantly rejuvenated and
recycled. Think about the
collision of work and leisure.
With new technologies,
the limits between our
working time and leisure
time are becoming blurred.
What name could we give
to the human activity
resulting from this fusion?
KEY WORDS
BUSINESS FUSION
MULTI PURPOSE INDIVIDUAL
NON CONFLICTING VALUES
SCENARIO
What are these people doing for a living? How would you define them? It is hard to say!
And it is becoming more difficult to answer these questions. Our identity has become a paradox; on one hand, we reject all restrictions,
on the other we long for a deep sense of belonging. We stand at a cross road of passing activities and values.
As a result we show more personal engagement but also more distance.
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8. RESET GENERATION / INDICATORS
Office at home
Anastassiadis is one of the leading architects in Brazil.
Their recent project L’Officina located in São Paulo
combines apartments and offices in the same locations
with independent access and different security policies.
They are making the most of the city space.
www.anastassiadis.com.br
Intimate workspace
The Dilbert cartoon creator Scott Adams has approached
Busy life and religious rituals in India Football is my passion IDEO with an idea to make the ultimate office cubicle.
Web sites offer the opportunity to visit religious Soccer fans around the globe are gearing up for the The modular design allows each individual to adapt
sites across the country. This simplifies the life of World Cup. The design house Mixko offers creative the cubicle to one’s needs. It includes a hammock,
religious and overloaded people. alternatives to the standard football shirt or scarves. an aquarium, a motorised shoe polisher and even a
www.onlinedarshan.com They provide a unique way to declare their community self-timing guest seat that enables the occupant
membership with bowls made out of old soccer balls. to get rid of visitors who have out-stayed their welcome.
Ecological awareness and new business standards Fans could also turn to Joga an online football The cubicle even shines sunlight across your space,
The book Cradle to Cradle written by community operated by Google, streaming Nike's glowing and fading with the rhythm of the day.
McDonough and Braungart is a manifesto sports content. Joga brings football fans from all over www.ideo.com/dilbert
calling for the transformation of industry through the world together to celebrate their shared passion
ecologically intelligent design. Part social history, for the game. Spa at the office
part green business primer, this design manual Why not have a massage whilst being sat at your desk?
combines approaches and mixes theory to Sexy responsibility The foot and leg massager from Osmin Health allows
re-invent a sustainable prosperity for industry. Parties organised by PSI Love Plus Condoms in you to feel like you are at the spa when you are
Romania have become an important part of the safe - sex actually in the office.
practices of tens of thousands of Romanians. www.osim-health.co.uk
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9. ICEBREAKER
New technology offers us the possibility to connect but also to disconnect. Finding the right balance, in order to communicate sincerely, is a learning process.
CONCEPT
Immersion and isolation.
A recent British study on
early teenagers found that
almost a third played video
games daily, more
worryingly - 7% played
for at least 30 hours a week.
True, video games in the
21st century require
complex motor skills,
improve dexterity and
feature socially relevant
topics but... when
the screen becomes this
eye-catching is there any
room left for real world
alternatives?
KEY WORDS
- WIRELESS-
ENTERTAINMENT
CULTURE
- ‘Oyayubizoku’
THUMB GENERATION
- GAMER SHAME
SCENARIO
Frances takes a walk in the park and her son plays on his Game Boy. She goes shopping and he wanders behind playing his Game Boy.
She makes a few calls; she meets friends in town and he is still playing on his Game Boy. Ask Frances’ son how he loves to spend his spare time.
Chances are you will get an earful about video games.
“Sport is important, reading is important” Frances said, “but I am not very good at dealing with his obsession with computer games.
When he plays, he is pretty unaware of what is going on around him.”
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10. ICEBREAKER / INDICATORS
Outside cocoon for gamers 3G and GPS in Romania “Textnology”: Privacy and democracy
Six students from Industrial Design Engineering and The latest buzz in Romania is the GPS based SMS technology allows people in Indian to remain
Interaction Design at the Royal College of Art have designed electronic navigation. One of the best sellers on the anonymous when expressing their opinions on the
a landscape of concept furniture inspiredby the statue-like forms market is Nüvi, an all in one portable GPS navigator, political issues raised by the fast evolutions of
of people sitting, standing or leaning against walls engaged traveller’s reference and digital entertainment system. Indian society.
in Play Station Portable (PSP) action. Since mid 2005 Romania has also seen something Staellium brings a new level of security to mobile SMS
www.psprca.com of a 3G revolution. The success is based on with its Stealthtext self-destructing text message service.
the number of new services launched such as Activation of the function is extremely simple.
video steaming, online games, mobile advertising, Once the recipient opens a StealthText message,
high speed internet access, chat rooms and contests. it self-destructs automatically 40 seconds later-
www.rqa.ro no trace remains and the destroyed SMS is unrecoverable.
www.computerworld.ro
www.bizcity.ro
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11. DESIGN PALETTE
COLOUR RANGE > colour as a link
SPHERE TO SPHERE
RESET GENERATION
ICEBREAKER COLOUR RANGE
COLOURS
Mélange of dark, deep colours with dusty pastels.
An accent of cherry red.
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12. DESIGN PALETTE
DESIGN AND INTERIORS > tradition + ethnicity + technical know-how = new tradition
MATERIALS SHAPES PATTERN PATTERN
100% tradition Traditional inspiration + PVC Folk inspiration + modern 100% hand made
Classic silver techniques. materials know-how Ethnic motifs created by
A bubble of transparent plastic Folk patterns cut by laser in designers, pure raw wool,
around a classic lamp. thick felt. hand woven.
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13. DESIGN PALETTE
FASHION AND ACCESSORIES > looking for the eternal symbol
ASPECTS MATERIALS SENSATIONS SENSATIONS
Recognition sign The “jeans” way of life Save this moment from the past Strong skin
Vintage and antique looking Everything is jeans. Vaporous materials, delicate Beautiful and sensual leather,
objects. Oxidized metal as if the Wearing a denim bag, as a pair surfaces and sophisticated hair big buckles and a metal finish.
material was alive. of jeans. styling.
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14. inner outer worlds
PERSON
A new observation of the human being is changing our perception of self.
- THE LIVING SHIP
- MOOD FOOD
- BODY BUILDING
- DESIGN PALETTE
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15. THE LIVING SHIP
A new definition of ‘human’ is changing our perception of self.
The human being is perceived as a living ship, well equipped with full autonomy and control.
CONCEPT
Home is where you want it.
Home can be your
apartment, your workplace,
your car, your sleeping bag,
your tee-shirt, your body.
The evolution of housing
combines geographical
mobility with personal
proximity.
KEY WORDS
LAV
(Living Activity Vehicle)
MODULAR UNIT
PORTABLE COMFORT
SCENARIO
Michael decided to buy a prefab house because he couldn't find anything else. "I was frustrated with insanely inefficient and insanely expensive houses" he said.
“I was looking for a clean, green space that I could afford. I always thought modular homes and prefab houses were terribly designed.
I was amazed by the quality of the new inventions. They are energy-efficient with open, flexible spaces. I am proud of it. I think it looks unabashedly modern”.
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16. THE LIVING SHIP / INDICATORS
PUSH BUTTON HOUSE LAV www.musuchouse.com
Push Button House LAV (Living Activity Vehicle) Pocket-sized home
Unveiled at the Art Basel Miami Beach art fair The General Motors West Coast Advanced Design Studio Ok, so it won’t actually fit in your pocket but the
in December 2005, Adam Kalkin’s Push Button House won the 2006 Los Angeles Design Challenge Micro-Compact Home can easily be craned into
is a shipping container with motorised walls that with the creation of the innovative GMC PAD vehicle. position and comes complete with a sound system,
unfold like a flower, revealing a fully functional house, The concept of the GMC PAD is an urban loft on wheels. flat screen TV and air-conditioning.
complete with refined, understated furnishings. It is a home ownership concept featuring a diesel-electric At roughly 77 square metres, the two level dwelling
hybrid engine for propulsion in DriveMode and as a is not much smaller than your average inner city studio
generator for the onboard entertainment, apartment but at 50,000 euros it is great deal cheaper.
information and security options in parked LifeMode. The thoroughly urban invention was a joint project
between students at the Technical University of Munich
and the Tokyo Institute of Technology.
Plans for the first Micro-Compact village are currently
under way at the University of Munich campus.
www.microcompacthome.com
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17. MOOD FOOD
A new definition of ‘human’ is changing our perception of self.
The body is becoming a machine, to live in, to maintain and to actively optimize.
CONCEPT
I am what I eat.
Can someone tell me what
to eat then: Healthy or
Ethical indulgence,
Experimental or
Home-made, Organic or
Functional?
Today food habits mirror
our most intimate
contradictions.
KEY WORDS
ORTHOREXIA
FUNCTIONAL FOOD
RAWIST
SCENARIO
Next year I will ask everyone to bring their own picnic to our annual family gathering.
This year setting the menu was a real puzzle. Charles, 59, is overweight and follows a high protein diet.
Charlotte, 35, pretends she is gluten intolerant and allergic to milk.
Patricia will only eat raw fruit and seeds carefully aligned with her blood type and young Alan
has decided that chicken nuggets and ice cream are the ultimate in gastronomy.
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18. MOOD FOOD / INDICATORS
Nomadic gourmet Mood fridge for changing tastes
The limited edition Krug Champagne Trunk, In 2005 Brastemp, a Brazilian brand of home appliances,
styled by luxury designers Pinel & Pinel, launched Pla: a mini-refrigerator concept that combines
is the ultimate in picnic chic. The dark brown style and mobility. The fridge is portable and a detachable
colt-hide exterior conceals an indulgent all-in-one panel on the front means it is is easy to change
portable dining suite that includes everything; and customise to whatever look takes your fancy.
fine china, champagne flutes, a truffle grater, The latest collection of covers includes work from the
mother of pearl caviar spoons, a cashmere table cloth fashion designers Valdemar Iódice, Gisele Nasser and Cavalera.
and even matching leather stools.
The top of the trunk converts into a table and
it’s crowing glory is the generous supply
of Krug champagne included.
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19. Scenario 3
BODY BUILDING
A new definition of ‘human’ is changing our perception of self.
The body becomes a transitory vehicle to manipulate and transform.
CONCEPT
In today's society our
bodies have become a
kind of raw material,
to mould depending upon
our mood and situation.
Our desire to transform
is common place.
Our physical frame is
a self created object that
we relentlessly shape and
redesign through
body building, dieting,
appliance of cosmetics,
dying our hair and
plastic surgery…
KEY WORDS
MANIPULATION
PERSONAL EXPERIMENT
IMAGINATION
SCENARIO
Dublin Jim finally decided to quit his job. After being a conscientious financial controller for many years he flew off to Buenos Aires to manage a spa center.
To complete this rather radical life change he underwent a self induced make-over. It was time to redesign his appearance.
Inspired by the early Irish myths and sagas, Jim adopted the look of Gallic Teutat with a long grey beard and atmospheric swirling snowflakes.
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20. BODY BUILDING / INDICATORS
Cosmetic jewellery Pill Art Skin as media
The French contemporary jeweller The Canadian artist Dana Wyse focuses on The exhibition ‘Ultra Peau’ (Ultra Skin) curated by
Frederic Braham creates jewels for body transformation and personality changes. the Palais de Tokyo and Nivea (Beiersdof) shows
the inside and the outside of the body, In her work she questions our desire for creative objects imagined by young designers
working with real medical and immediate fulfilment and the conformism who are inspired by the skin.
beauty products. of such immediate consumption. www.ultrapeau.fr
www.galerie-biro.de Her magic pills are sold with such titles as
“get an instant orgasm”, Examples are a skin lingerie that dissolves in water,
“understand you mother immediately”, a pen with Ultraviolet Ink to draw
“be black”, “how to stay in love forever” or on the skin and an information tattoo
“guarantee the heterosexuality of your child”. you can to fix on the skin.
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21. DESIGN PALETTE
COLOUR RANGE > colour as a guide
THE LIVING SHIP
MOOD FOOD
BODY BUILDING COLOUR RANGE
COLOURS
New basics: deep brown and khaki for an easy going daily life, connected to the elements of nature. Don’t forget white,
grey and beige in contrast with strawberry pink.
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22. DESIGN PALETTE
DESIGN AND INTERIORS > a comforting design
SHAPES MATERIALS EMOTIONS DESIGN
Rounded volumes Elegant plastic Natural protection Nature inside
Organic shapes and mat finishing Astonishing colour range to Wool and wood make us feel “Nature” integrated inside
for this ceramics collection. enhance different surface secure and comfortable. furniture.
effects of plastic: smooth, touch
of skin, mat and translucent.
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23. DESIGN PALETTE
FASHION AND ACCESSORIES > looking for decided simplicity
SHAPES ASPECTS SHAPES SENSATIONS
The right line Mat surface Personal adaptation Throughout the year
A well designed pair of glasses A charming and functional small When it becomes impossible to An expensive pair of sandals to
impose a unique fashion choice. car. An irresistible object! hear people with our wear all year long.
multifunctional mobile phone,
we will have to find a solution?
Won’t we?
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ENVIRONMENT
A new ecology is emerging.
It is transforming our ideas and attitudes toward the outside world and towards nature.
- THE MICROPOLITANS
- SEAMLESS CITY
- NATURE IN VITRO
- DESIGN PALETTE
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25. THE MICROPOLITANS
Living in a grand metropolis is not always ideal. It would be more convenient and desirable to live within smaller territories, district or ghettos.
CONCEPT
In our multi-religious,
multi-cultural, multi racial
society the perfect place
to live could be a public
space big enough
to feel part of a community
yet small enough to give us
a sense of belonging.
We just want to be rooted
cosmopolitans.
KEY WORDS
ROOTED COSMOPOLITAN
LOCAL BELONGING
GLOBAL NETWORKING
PRIVATE UTOPIA
SCENARIO
London, Buenos Aires, Canton, Sydney: Are those city lights fading? Each of these capitals were said to infuse talent and ‘art de vivre’ to their city dwellers.
Inherited from the age of Enlightenment, they were the epitome of modern civilization. Barbarians were left outside the city walls.
In the world of cities, formed by the global network, our Megalopolis has lost its unique appeal. Why? First because the centre, the heart, the suburb of a city evolve
constantly; the ‘place to be’, the ‘hot spot’, the ‘coolest city’ shifts everyday. Second because the gigantism of modern cities evokes less the idea of urbanity and
more a synonym of problems - pollution, violence, solitude and poverty.
The Megalopolis is dead - long live the city.
While globalization is challenging so much our identity, the city and citizenship could return to provide us with a space we could actually belong to.
The answer is not to return to small villages but to define public areas best suited to the dimensions of modern living.
Within this place city dwellers will feel locally rooted (I am from Beijing, Cairo or Durban) and globally connected (I am a human accidentally born in France).
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26. THE MICROPOLITANS / INDICATORS
Mini-townships within existing cities of India Re-creating ruins Private public spaces
In India the gigantism of cities is increasingly François Schuiten and Benoît Peeters are Gated residential neighbourhoods are today
being perceived by the outside world as negative. the authors of the famous comic ‘Les Cités obscures’. packed into cooperative developments,
However within these cities are mini-townships The Obscures Cities / Cities of the Fantastic are they establish some kind of private government.
that provides facilities such as schools, gyms, a vibrant illustration and philosophical mediation An example is a new series of lifestyle communities
offices - all within walking distance from home – on the idea of a city and its relationship with political power. such as senior homosexual residences
in a clean green city. The authors explore an alternative view of the city. where the gay and lesbian community can age
www.magarpattacity.com Instead of the classic initiative of keeping the wild, in peace with acceptance and assisted living from
the obscure and the dangerous out, skilled nurses and carers.
Schuiten and Peeters see great potential www.rainbowvisionprop.com
in the dark side of the city. They rejoice in
the abandoned areas; they explore how to create
memories by renovating ruins (Piranese)
in suburban districts and how to transform
green spaces into gardens.
www.urbicande.be
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27. SEAMLESS CITY
The opposing institutions we call ‘culture’ and ‘nature’ or ‘city’ and countryside’ are altered by the context that they exist in.
Does an ‘unbiased’ vision of nature really exist?
CONCEPT
It is time to change our
conventional image of
The City and The
Countryside.
“Nature in the city” is more
than the existence of a
sporadic green space.
“Nature out of the city”
does not necessarily mean
the pure image of
unspoiled wilderness.
KEY WORDS
URBAN ECOSYSTEM
GUERRILLA GARDENING
URBAN FOREST
SCENARIO
My town is my ecosystem. Driving the streets in my open top car I can sense its personality, its relief, its soil, its climatic and mineral profile.
I can see on every street corner how our human presence is influencing this urban ecosystem.
The rain pours down as it has done for millennia but the route the water takes is very different.
The temperature and lighting change from the outskirts in. Trees in the public parks are the most exotic species.
I become conscious that the city is my natural environment.
My conclusion is that promoting this urban ecology, my urban ecology, seems more sensible than protecting a hypothetical unspoiled countryside that I will never see.
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28. SEAMLESS CITY / INDICATORS
Eyes wide open Phytolab, nature inside
A Portuguese designer, André Costa, won the third edition Phytolab is an acrylic cube dotted with potted plants.
of the Peugeot Design Competition with his Movie project, It is one of three bathing spaces designed by Matali Crasset
an agile and environmentally friendly city car. for Dornbracht. The cube can be installed anywhere and the
plants not only add a splash of nature to a windowless
Light pollution room but they also create a screen for privacy.
Two–thirds of Americans cannot see the Milky Way from
their backyard and 99% of the US population live in an area www.designmuseum.org
that scientists consider to be light polluted. Phytolab, 2002
Most artificial light comes from the illumination of buildings Design: Matali Crasset
and streets. The light reflects off moisture and dust in Production: Three Spaces in One triptych
the air creating ‘sky glow’.
Visual discomfort and wasted energy are some of
the adverse impacts of light pollution. The green factor
Recent studies estimate that in the USA more than 30% AXPE a real Estate agency in São Paulo, Brazil,
of the electricity generated for outdoor illumination is simply specialises in finding unique properties for highly
squandered by being misdirected into the sky. demanding customers. Their search is based on
That comes to $4.5 billion annually. criteria such as design or green factors rather than
www2.nature.nps.gov the more conventional data such as location,
http://www2.nature.nps.gov/air/lightscapes/didUNo/index.cfm number of bedrooms and square metres etc.
www.axpe.com.br
Anti SUV campaigns
Around the world people are uniting against the growing presence of
4x4 vehicles in urban areas. These groups are beginning to educate
people about the environmental and social damage of SUV’s.
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29. NATURE IN VITRO
Nature, however we view it, is full of danger. Is a domesticated version of nature the best solution for adventure without peril?
CONCEPT
Tsunamis, hurricanes and
earthquakes are often front
page news. It seems that
natural catastrophes are
on the rise. Although we are
not directly threatened by
nature the perceived risk
fuels our fear and triggers
a logical reflex:
let’s domesticate the
elements to enjoy “nature”
on the safe side. Fixing
the natural problem
sometimes has
supernatural results.
KEY WORDS
NATURE LIKE
EASY TREK
INDOOR TOURISM
SCENARIO
Snow comes to desert.
I live in Dubai. During the harsh summer months when temperatures reach well above 40C, I used to seek shelter in the cool of the shopping malls.
Now I have an alternative.
The largest indoor snow park in the world just opened in our desert city. The centre has green, blue, red and black ski runs, chair lifts and snow patrols,
like any worldwide ski resort. The snow is made by blasting high pressure water into a freezing atmosphere maintained by coolers both above and
below the slopes. Penguins and moose were imported from North Canada for authenticity. As far as I can tell they seem a bit be disorientated. So am I.
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30. NATURE IN VITRO / INDICATORS
Natural scenery
Spatial adventures for all When design saves nature: Constructing coral
The contemporary dance theatre of Chigasaki in Japan
Space tourism is in full bloom with sub-orbital space flights EcoReefs is a company that develops
is a steel-and-cedar cube that sits on the beach.
and multi-million dollar spaceports ready to go live. reef-restoration technology. It is based on patented
Designed by Yokohama firm S. Nakae and
The company Space Adventures plans to develop an 3D hexagonal ceramic module that can be
E. Fukunishi Design, the structure is a theatre
integrated spaceport in Singapore that will offer space flights, mass-produced and assembled at the restoration site.
designed such that no performance takes
astronaut training facilities and a public education The design successfully mimics the complex
place within it. The audience sits inside and the dancers
and interactive visitor centre. The spaceport will offer architecture of a natural reef encouraging coral to grow.
perform outside, turning the beach into the stage.
a wide range of attractions including real space This patented method has been successfully sold
The design incorporates the weather, time of day and
and high-altitude experiences. to dive operators, beach front hotels and
changes in light through the cube's pivoting acrylic panels,
www.spaceadventures.com local governments worldwide.
which also acts as a curtain.
www.sciencereview.berkeley.edu
www.ecoreefs.com
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31. DESIGN PALETTE
COLOUR RANGE > colour as a code
THE MICROPOLITANS
SEAMLESS CITY
NATURE IN VITRO COLOUR RANGE
COLOURS
Experiment. We ask for pushy colours and vibrant harmonies.
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32. DESIGN PALETTE
DESIGN AND INTERIORS > sit down in an incredible experiment
MATERIALS MATERIALS MATERIALS MATERIALS
Sparkling crystal Comfortable concrete Wrinkled paper Shabby chic wood
Octopussy sofa covered with Looks like a concrete sofa but is Creative happening: is it The second or third life for
glitter fabric. A real dive in the actually a very cosy, light, easy possible to sit on a sheet of these wooden boards. What will
four star world. to move object. paper? Yes. be their next destination?
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33. DESIGN PALETTE
FASHION AND ACCESSORIES > exclusive consumer test before pre-launch of the product
MATERIALS MATERIALS MATERIALS MATERIALS
Horse hair Wings of a fly Tree bark Beetle shell
Eccentric Shiny and luminescent Rustic and resistant Lacquered and smooth
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34. SYNTHESIS IN 5 KEY WORDS
PLASTICITY OF HUMAN BEINGS
REJUVENATED VALUES
MERGED ACTIVITIES
SENSE OF BELONGING
MOMENTARY EXPERIENCES
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35. CO-EDITORS
A co-created report by creative thinkers and agencies around the world.
Jeanette
Marco
Trieu
Klaus
Ana
Kathy
Diana
Emma
Lisa
Birgit
Style-Vision
Manoj
Paula
style-vision page 34

36. CO-EDITORS
PUBLISHER, style-vision, Nice, France
Geneviève Flaven Agnes Kubiak
Area: Trend research Area: Trend research
Occupation: Business Development Director, Style-Vision Occupation: Artistic Director, Style-Vision
Base: Nice, France Base: Nice, France
Contact: genevieve.flaven@style-vision.com Contact: agnes.kubiak@style-vision.com
CO-EDITORS
Kathy Baylor_The Mageborn Company Ana Goalabré_BIENTÔT DEMAIN
Area: Trends & entertainment consulting Area: Creative intelligence
Occupation: Founder of The Mageborn Company Occupation: Creative director & co. Founder
Base: New York, USA Base: Brittany - France
Contact: battlekat@aol.com Contact: na.goalabre@wanadoo.fr
Diana Graepel_FUNKY BUSINESS Paula Limena_IMAGENNER
Area: live communication Area: consulting, fashion
Occupation: Founder & Director of Funky Business Occupation: Founder and Director
Base: Bucharest, Romania Base: São Paulo, Brazil
Contact: diana.graepel@fb.ro Contact: contact@imageneer.com
Lisa Yong_Y STUDIO Klaus Æ. Mogensen_CIFS
Area: Trend Research and Analysis, Cultural Studies Area: Futures studies
Occupation: Cultural Trend Analyst Occupation: Futurist
Base: San Francisco and Shanghai Base: Copenhagen, Denmark
Contact: lisa@ystudios.com Contact: www.cifs.dk
Manoj Kothari_ONIO DESIGN
Area: Graphic Design, Industrial Design, Ergonomics and Branding
Occupation: Founder & Director Onio Design
Base: Pune, India
Contact: info@oniodesign.com
style-vision page 35

37. LICENCE
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