We found advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn

1. Great Quotes To Use &
Repeat When You Can’t
Find A Better Way Of
Saying It
Collected & Visualised by
Tom Himpe

2. On advertising

3. The definition of advertising:
‘You lie people to the truth’

4. We found advertising
works the way the grass
grows. You can never
see it, but every week
you have to mow the
lawn
Andy Tarshis,
A.C.Nielsen Company

5. Stop interrupting what people are interested in, and
be what people are interested in

6. Advertising agencies may come up
with the best brand ideas but big
brand ideas are not always best
expressed through advertising
adliterate.com

7. Nike didn’t discover the power of
advertising, they discovered the
power of their own voice
Dan Wieden

8. After the next nuclear holocaust
there'll be cockroaches
and ad people

9. On brand strategy

10. If you don’t have a strategy,
any campaign can take you
there

11. A good
strategy
should be
concrete on
the inside
and chewing
gum on the
outside, not
the other way
around.

12. The business model of
the digital age is
one-word equity for
brands, that word
being the one word
that a company
wants associated
with their brand
Maurice Saatchi

13. Successful brands must work like a molecule; adding
successive ideas into a chain of interesting innovations,
many of which are not even seen as marketing
John Grant, “The Brand Innovation Manifesto”

14. The more you
understand
something,
the less
interesting
it is

15. You don't need to control the
conversation to reap the benefits
of the exposure
Henry Jenkins

16. If you want to influence people's behaviour,
give them something to copy

17. It’s not what advertising does with the consumer.
It’s what the consumer does with advertising.
QuickTime™ and a
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18. The key is to
produce
something that
both pulls
people together
and gives them
something to do
Henry Jenkins

19. The less control a company has over
its marketing message, the greater
its credibility
The Economist

20. If your only tool is a hammer, every
problem looks like a nail
Bernard Baruch

21. It is difficult to get a man to understand something when his
salary depends upon his not understanding it
Upton Sinclair

22. The essential difference between
emotion and reason is that emotion
leads to action, while reason leads
to conclusions
neurologist Donald Galne

23. We use logic to prove and intuition to
discover

24. If I can't picture it, I can't understand it
Albert Einstein

25. Genius is in simplicity and specificity.
Success is in consistency.

26. On ideas

27. Good ideas are not adopted automatically.
They must be driven into practice with
courageous patience.
Admiral Rickover

28. Adapt the
technique to
your idea,
not your
idea to the
technique
Bill Bernbach

29. The idea is the
company. Get
employed by it
and employ others
who believe in
it, defend it,
develop it and
deliver it.

30. By 2015, there will be
no separate media and
creative awards
because there will be
no distinction between
ad agency creativity
and media agency
creativity
Cliff Francis, P&G's
manager of global
media and
communication, in
Cannes 2005

31. On media

32. It used to be that no brand manager at
P&G ever got fired for recommending
a 30-second TV spot

33. It no longer makes economic sense to send an
advertising message to the many in hopes of
persuading the few

34. We are a big marketer. We are not a mass marketer.
M. Lawrence Light, McDonald’s chief marketing officer

35. Media organisations have learned how to
buy sausage and bread for the cheapest
price, they haven’t learned how to create
great tasting hot-dogs

36. People don’t read
ads. They read
what interests
them, and
sometimes that
happens to be an
ad

37. We don't want 1.000 channels - we want the one
we want to watch
Nicholas Negroponte

38. As long as there
are sofas,
there'll be TV
Contagious
Magazine

39. On new media

40. Rule for bloggers:
first thoughts, best thoughts

41. Widgets are the glue
between people and
the content they
want

42. Traditional
advertising is
buying time,
online is about
creating time

43. Peer production is the most powerful
industrial force of our time
Chris Anderson

44. Instead of asking them to watch, to listen,
to play, to passively consume, the race is
on to get them to create, to produce and
to participate
trendwatching.com

45. I think the real indicator will be when someone confesses
that they cried at level 17
Steven Spielberg, on the fusion of games and film

46. QuickTime™ and a
TIFF (LZW) decompressor
are needed to see this picture.
Participating in conversations is not about
crowdsourcing, it's about crowdmanaging

47. 5/50 rule: in 5 years time, 50%
of all content will be
consumer-generated
The Podshow

48. We cannot allow the multiplicity of
possibilities to drag us into
complexity
Kevin Roberts

49. People are replacing their trust in traditional
authorities with trust in each other

50. On the future

51. The future is already here, it's
just not evenly distributed
William Gibson

52. We always overestimate what will change the next 2
years, and underestimate what will change the next
10
Bill Gates

53. The one fact about the future of which we can be
certain is that it will be utterly fantastic
Arthur C Clarke

54. [in the future] you will physically be
inside the experience, which will
surround you top, bottom, on all sides
Steven Spielberg

55. On ambition

56. It’s quite fun to
do the impossible
Walt Disney

57. The problem is
not that we
aim too high
and fail, but
that we aim
too low and
succeed.

58. Stay hungry.
Stay foolish
Steve Jobs

59. I think that's
the best
thing in
life: keeping
busy
Andy Warhol

60. On whatever

61. Any intelligent fool
can make things
bigger, more complex,
and more violent. It
takes a touch of
genius -and a lot of
courage- to move in
the opposite
direction.
Albert Einstein

62. If we took the mission
statements of 100 large
industrial companies,
mixed them up while
everyone was asleep, and
reassigned them at
random, would anyone wake
up tomorrow and cry, 'My
gosh, where has our
mission statement gone?'

63. Actions speak louder than words

64. It is not the strongest of the species that survive, nor the most
intelligent, but the one most responsive to change
Charles Darwin
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65. To rob a bank
you need two
things: a gun
and a smile.
A smile to
convince and a
gun to convince
faster.

66. It’s nicer to
join the
pirates
than to
join the
navy

67. An educated
customer is
better than an
entertained
customer, because
they're already
further down the
chain.

68. If I had asked people what they wanted, I
would’ve built a faster horse
Henry Ford

69. The consumer is
not a moron,
it's your wife
David Ogilvy

70. The greatest
geniuses
accomplish
more by doing
less

71. The subconscious needs
time and space to
roam

72. I make movies for
the masses but I
speak to them one
by one
Steven Spielberg

73. Kids, you tried
your best and
failed miserably.
The lesson is,
never try.
Homer Simpson

74. It takes two
people to lie.
One to lie, and
one to listen.
Homer Simpson

75. Just because I
don’t care,
doesn’t mean I
don’t
understand.
Homer Simpson

76. speak less, say more

77. Before you
speak, make
sure that what
you say is
better than
silence

78. What you have to remember when building a
mousetrap, is to leave room for the mouse

79. Any technology that is
sufficiently advanced is
indistinguishable from magic
Arthur C. Clarke

80. QuickTime™ and a
TIFF (LZW) decompressor
are needed to see this picture.
fail fast, learn fast, fix fast