We're launching a European network of new mobility experts. We deliver unique expertise accross Europe on emerging trends, services and startups. This first study focuses on hotspots for innovation, cities, startups and legislation. Full report will be available in October. Please get in touch with us if interested : hello@c-innovation.fr We are currently launching The Monitor, a real-time monitoring platform of innovative mobility startups across Europe. More information by email.

1. “
““
“
36%
Automotive
industry
Experts agree that the automotive industry
should develop own new mobility services.
Experts agree that the automotive industry
should extend cooperation and joint
ventures with start-ups.
n=162*
78%
35%
London
32%
Berlin
14%
Helsinki
21%
Paris
New mobility hotspots in Europe.1 Majority demands liberal mobility legislation.2
Cooperation with start-ups is crucial for
public transport agencies (PTAs) and
the automotive industry.3
24%
Public
transport
agencies
Experts agree that PTAs should develop own
new mobility services.
Experts agree that PTAs should extend
cooperation and joint ventures with
start-ups.
NEW MOBILITY
WHO WILL WIN THE
RACE?
Summary - GBD’s European new mobility survey 2016
The mobility market is shifting from product-based to service-based
modes of business. Various start-ups, which offer a wide range of new
mobility services, are surfacing. As a consequence, the new mobility
market is becoming intransparent. Green Business Development
(GBD) GmbH conducted an independent expert survey with the aim
to bring more transparency into the new mobility market. In this
study the term ‘new mobility’ is defined as carsharing, ridesharing,
e-hailing, intermodal mobility services, parking services, and logistics
services.
Cross-functionalexchangewithintheEuropeanstart-up
sceneisveryimportantforthesustainabledevelopment
ofvisionsandideas,asisthepromotionofcreative
thinkingandtheattentionpaidtothese.Without
start-upstherewillbeslowerdevelopmentinEurope.
- Alexander Schilff, Senior Consultant - Marketing Project
Management, Toyota Deutschland GmbH, Cologne
AEuropeanmarketrequiresacommonunderstanding
ofnationalcultureandcontext.TogrowupEuropean
innovationchampionsweneedtoidentifypromising
nationalstartupsearly.Thissurveyisafirststeptoward
anopennetworkofmobilityexperts.
- Ghislain Delabie, Mobility Connector, OuiShare, Paris
FromaUS-basedaccelerator’sperspective,weare
seeingastrongtrendtowardsopeninnovationactivity
intheSiliconValleyandareworkingcloselywith
corporatepartners.Thecountryoriginofnew
technologiesorservicesisoftenirrelevant.
- Max Gimpel-Henning, Director Western Regions,
Cleantech Open, San Francisco
Thissurveyprovidesthoughtfulinsightsintothefuture
trendsofmobilityattheEuropeanlevel.Wewereglad
toseethatmostexpertsconsiderthatstart-upsshould
cooperatewithPublicTransportAgencies,asitisinline
withourownproposal.
- Laura Brimont, Research Fellow New Prosperity,
IDDRI - Science Po, Paris
Finland
50%
Experts largely agree that mobility legislation should be liberal.
60%
Amongst Israeli experts, the
call for liberal mobility
legislation is the highest.
French experts are sceptical.
Only a few would support
liberal mobility legislation.
83% 26%
9%
21%
70%
8 EUROPEAN
COUNTRIES9 BUSINESS
SECTORS200+ MOBILITY
EXPERTS
Belgium
48%
4%
48%
Netherlands
26%
13%
61%
France
No
Neutral
Yes
57%
17%
26%
Germany
23%
9%
68%
Israel
8%
8%
83%
Spain
48%
0%
52%
31%
17%
52%
UK
GBD´s European new mobility survey 2016 - www.gbd.green - info@gbd.green - +49 30 65 777 308 - Follow us on LinkedIn
*Multiple responses allowed.
*Multiple responses allowed.
n=173* n=205
n=157*
90%
25%
Amsterdam

2. 23%
UBER
Experts agree that in the future, new mobility start-ups will focus
primarily on cities.
84%
Nevertheless, a majority of start-ups also considers rural areas to be
a niche market.
Experts remain
reluctant to identify
the most promising
start-ups in the
European new
mobility market.
Uber, Tuup Oy, and
BlaBlaCar appear to
be the most
promising start-ups
in the European new
mobility market.
The new mobility
market is
intransparent and
dynamic!
Experts name
< 120 promising
start-ups in the
European new
mobility market.
Usability marks the
most important
criterion for the
success of new
mobility services,
followed by pricing,
and trust.
*Multiple responses allowed. *Multiple responses allowed.
*Multiple responses allowed.
All rights reserved. © Green Business Development GmbH; Berlin 2016
Cities first!4 5 It’s all about usability!
n=161* n=178*
Only a few start-ups will survive the new
mobility race.6 European new mobility start-ups ahead
of U.S. competitors.7n=165 n=163
Lacking transparency regarding who will
lead the new mobility race.8 n=206*
77%
• Are you interested in a regular update
on the new mobility start-up market?
• Are you interested to stay connected
and exchange information in a
European new mobility network?
Are you
interested in the
full report?
(Available from
October 2016)
Green Business Development (GBD) GmbH is one of the
leading consultancies in the area of green business
development in Germany. With our expertise, we help
corporations, start-ups, and ventures build up innovation and
growth at the interface between green economy and digital
economy. Our services comprise research & strategy, business
development, start-up monitoring, as well as expansion and
market entry advisory into Germany. We are active in the fields
of new mobility, sustainable consumption, alternative finance,
and cleantech.
Research institute /
university
Automotive
industry
Association
17%0%
5%
95%
17%14%
10%
76%
17%6%
7%
87%
Public transport
agency
Investment
(VC, angels)
17%
7%
26%
67%
Start-up
17%6%
14%
80%
17%
11%
0%
89%
17%
0%
19%
81%
17%0%
7%
93%
17%17%
0%
83%
17%8%
17%
75%
Government /
public sector
Consultancy Accelerator /
incubator
74%
Usability
59%
Pricing
49%
Trust
48% 52%
GBD´s European new mobility survey 2016 - www.gbd.green - info@gbd.green - +49 30 65 777 308 - Follow us on LinkedIn
National champions will dominate the European market.
European start-ups will dominate the European market.
U.S. start-ups will dominate the European market.
A majority of experts
believes that only a few
start-ups will survive the
new mobility race.
Only start-ups are more optimistic and believe
in a more diversified new mobility market.
Yes Neutral NoYes Neutral No
14%
14%
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FOR MORE INFORMATION*
CLICK HERE
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INFORMATION*
29% 59% 12%
22%56%
46% 40%
22%
14%
* or visit 'publications' on www.gbd.green