The role of Social Media is becoming more and more relevant when it comes to employer branding. Most of the Employer branding focusses on recruitment but there is much more where social media can play a role. Hence some examples and cases.

1. Twitter:@micadam
Phone:+32 478 504135
Email: mic@vanguard-leadership.be

2. While the term "employer brand" denotes what people
currently associate with an organization, employer
branding has been defined as the sum of a company's
efforts to communicate to existing and prospective staff
what makes it a desirable place to work, and the active
management of "a company's image as seen through the
eyes of its associates and potential hires“
Wikipedia

3. Have the end in mind…
Some examples
Attraction & Retention

4. Employer Branding Strategy

5. Employer Branding
More than recruitment

6. Let’s stretch the mind a little

7. Employer Branding on Social Media
Starts mostly with Recruitment

8. Sodexo Strategy

9. Career Website

10. Career Pages

11. YouTube - Careers

12. Career Blog
• People
• Job Hunting
Advice
• HR
• Recruitment
• Contests

14. Careers on Twitter

15. Careers on LinkedIn

16. Careers on Pinterest

17. Some numbers…
• 10,000+ fans on Facebook (2 posts/day and 7
comments/post)
• 11,000+ Twitter followers (Average of 10
tweets/day)
• Over 100.000 views on YouTube
• 80,000 followers of LI company profile
• 12,000 members of LI group
• 1 blog post/week

18. More stats
• 45% of sodexo candidates
come via social media
• Sodexo reduced recruitment advertizing by
$300K

19. But there is more…

20. Young Grads Program

21. On Boarding – New Employee

22. Onboarding & Culture

23. Company Values - Branding

24. Fun company to work & welcome
your new employees

25. Training & Career Development

26. Working Culture

27. Employee Engagement

28. Enterprise Social Networks
for Collaboration & Engagement& Internal
Communication

29. Alternatively - Internal
Communication

30. Ambassadorship, Engagement &
Increased Reach

31. Alumni Networks
• Employee referral program
• The “Boomerangs”
• Future clienst

32. Let’s take a look at some examples

33. How to measure?

34. Good Attraction & Retention

35. Reduce time to fill openings

36. Engaged Brand Advocates

37. Reduce Sick Days

39. Connect with me!