The document provides an overview of duct tape marketing strategies and tactics. It discusses 1) defining marketing, 2) establishing a strategy before tactics such as identifying an ideal customer, 3) focusing on education over sales through marketing materials, 4) generating leads through advertising, public relations, and referrals, 5) converting leads into customers, 6) harnessing the power of the internet through various online presences and strategies, and 7) living by a marketing calendar to plan activities. The overall approach emphasizes developing a clear strategy, generating quality leads, and nurturing customers.

1. Cover image: Poster Web 2.0 All other images courtesy of iStockphoto Duct Tape Marketing Patrick Giammarco www.pwgmarketing.com

3. Definition of Marketing

4. A customer life-cycle

7. 2) Strategy before tactics

8. Find your ideal customer

11. Differentiate

15. 3) Educate don’t sell

19. 4) Lead Generation Advertising Public relations Referrals

24. 5) Lead Conversion

25. Convert Leads Into Customers

27. 6) Harness the Internet New research shows that 77% of US adults use the Internet as an information source when shopping locally for products and services. ~ Kelsey Group

30. Hub and Spoke social media in business

31. Hierarchy of social media

34. 7) Live by the calendar

37. The Marketing Hourglass Know Like Trust Try Buy Repeat Refer Articles Ads Results Reviews Partner Intros Post job survey Cross sell Service Team New Customer Kit Webinar Evaluation Marketing Kit White paper Web site Reception Referrals Newsletter Sales Presentation Peer2Peer Events Quarterly Events Finance Delivery Nurturing

38. Thank you Patrick Giammarco [email_address] 419.329.4256 Skype www.pwgmarketing.com