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Blogging to Build Your Brand

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Alexandra Gibson
Alexandra Gibson
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Blogging to Build Your Brand and Your Bottom Line
Why Blog? Build Your Brand Attract New Clients Create Press Opportunities
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True Life: Why Blog? ,[object Object],[object Object],[object Object],[object Object]
Why Blog? Attract New Clients. ,[object Object],[object Object],[object Object]
Why Blog? Attract New Clients. ,[object Object],[object Object],[object Object],[object Object]
Why Blog? Attract New Clients. ,[object Object],[object Object],[object Object],[object Object]
Why Blog? Attract New Clients. ,[object Object],[object Object],[object Object]
True Life: Why Blog? ,[object Object],[object Object],[object Object]
Why Blog? Developing Press Opportunities. ,[object Object],[object Object],[object Object]
Why Blog? Developing Press Opportunities. ,[object Object],[object Object],[object Object],[object Object]
Why Blog? Developing Press Opportunities. ,[object Object],[object Object],[object Object],[object Object]
Why Blog? Developing Press Opportunities. ,[object Object],[object Object],[object Object],[object Object]
True Life: Why Blog? ,[object Object],[object Object],[object Object]
Nuts and Bolts. ,[object Object],[object Object],[object Object]
Nuts and Bolts. Getting Started. ,[object Object],[object Object],[object Object]
Nuts and Bolts. What to Write? ,[object Object],[object Object],[object Object]
Nuts and Bolts. Driving Traffic. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nuts and Bolts. Driving Traffic. ,[object Object],[object Object],[object Object]
Who Should Not Blog? Bueller…
“ Blogs add one more tool to a marketer’s repertoire. As with any marketing program, to be effective, blogs must be integrated into a master marketing plan.” – Toby Bloomberg, founder and president of Bloomberg Marketing (from Naked Conversations, Robert Scoble and Shel Israel) Questions?
Alexandra Gibson CEO, Gibson Design Management 877.273.8902 [email_address] www.gibsondesignmanagement.com @gibsondm (tweet tweet) www.LeftBrainsForRightBrains.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slideography Slide # Source http://www.utexas.edu/cola/centers/european_studies/ http://tobifairley.com http://www.markcutlerdesign.com/ Image from All the President’s Men (1976) Image from Anchorman: Legend of Ron Burgundy (2004) http://www.ondinekarady.com Images from Indiana Jones trilogy Images from Star Wars, Pinocchio, Ferris Bueller’s Day Off

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