Presented at GreenNet 09 by Earth2Tech (http://events.earth2tech.com/greennet/09/).

1. Environmental Sustainability @ Microsoft
Rob Bernard
Chief Environmental Strategist
rbernard@microsoft.com
http://www.microsoft.com/environment

2. Global Issues and Opportunities
Energy Demands
Carbon Emissions
Global Impact
Software Solutions

3. Challenges
Reduce the 2% of energy consumed by software driven devices
Use software to address the larger challenge
Partner with leading environmental organizations and experts
Lead by example within our own organization

4. Our Commitment
At Microsoft, we are committed to software and
technology innovations that help people and
technology innovations that help people and
organizations around the world improve the
environment. Our goal is to reduce the impact of our
g p
operations and products, and to be a leader in
environmental responsibility.

5. Environmental Sustainability
Act with Transparency and Compliance
Sustainable •
Practices and
Build a Sustainable Infrastructure
•
Environmental
Stewardship Empower Employees
•
Reduce, Manage, Rethink
•
Leverage
Next Gen Data Centers
Technology for •
Positive Impact Research for the Future
•
Engage with the Broader Community
•
Partnering for
Drive Industry Best Practices
•
Global Impact
Gl b l I t
Promote Solutions Development
•

6. Sustainable Practices

7. Act with Transparency, Let Employees
Inspire
• Understand your impact
• Sh
Share and b
d borrow b t practices
best ti
• Employees lead by example
• Compostable Dishware
• Connector Bus
• Kitchen Grease
• Help Individuals Drive Change
• 33,000 CFL light bulbs for free
•E l
Employee recognition
iti
• Support Employee Engagement
• Measure, measure, measure

8. Build Sustainable Infrastructure
Minimize Impact
• Bringing Moore’s Law to Data Center
• Di it l B Ch i – saving > 10 million cd’s
Digital By Choice i illi d’
Quincy, WA
• Recycle and compost >200 tons/month
Maximize Renewables
• 100% renewable hydropower in Quincy Data San Antonio
Center
• Mountain View, CA campus -- 2,288 solar panels
• Microsoft UK -- 100% renewable electricity
Dublin
• San Antonio -- recycled water program
Optimize Buildings
• LEED standards
Chicago
• Use outside air

9. Leverage Technology
for Positive Impact

10. Green IT: Reduce, Manage & Rethink
Built in energy efficiency Centralize control Reduce travel and
commuting
Increased utilization Analyze operations and
monitor goals Streamline collaboration
Guidance and education
Take paper/manual
Take paper/manual
processes online
Where are we headed? IT Starts with measuring

11. Measureable Efficiency
Manageability
•
Operability
•
Utilization
•
Sustainability
•
11

12. Interconnected Systems
Water
Land
Air Transport
Buildings
Efficiency
Computing
Computing Footprint Forests
Footprint
Grids
eWaste
Wt
Energy

13. Interconnected Systems
Water
Land
Air Transport
Buildings
Efficiency
Computing
Computing Footprint Forests
Footprint
Grids
eWaste
Wt
Energy

14. Research New Solutions
Drive Energy Efficiency Advancements
DC Genome Project: reduce the data
centers operation cost and increase data
center capacity
t it
Gen 4: pushing the vision forward
Browsing the Physical World in Real-Time
SensorMap: an open and di
S M d diverse
community of sensor data
ClearFlow: find routes based on least
traffic,
Hydroseek: Visualizing data in new ways
Predictive Modeling
Climate Models
Species Migrations
Fishing stocks
Disease paths

15. Partnering for Global Impact

16. Opportunity Examples
Address th 98% problem
Add the bl
Autodesk
Smart •Building & energy mgt control systems
Johnson Controls
•Energy modeling
gy g
Buildings
Virtual Earth/Clearflow
Smart •Traffic optimization and route planning Windows Mobile
•Transportation efficiency and optimization
•Transportation efficiency and optimization
Transportation
T t ti MS Auto/Fiat
/
•Better planning and forecasting GridPoint
•Remote grid mgt
•Remote grid mgt
Smart Grid
Smart Grid
•Smart metering
ESRI
Smart
Smart •Optimize l inventory and transportation
p y p
Dynamics Sustainability
•Model and optimize supply chain
Logistics Dashboard
MSR
•Do we really understand what 6 degrees
D ll d t d h t6d Oxford,
e‐Science means? Cambridge
Princeton

17. Partner with Others for Change
• Empower Action on World Issues
• Clinton Foundation Climate Initiative
• European Environment Agency (EEA)
• Imagine Cup
• Work Together on Solutions
• Desktop Power Mgmt Tools: Verdiem, 1E
• Facilities/Operations Mgmt: Gridlogix, Johnson Controls
• Expanding IT’s role: Fiat, Yello Strom

18. Summary
Pivotal time for environmental action
We can reduce our impact
Leverage Technology for Positive Impact
Partnering for Global Impact
Sustainable Practices and Environmental Stewardship
Software is essential to solving the 98% problem
Microsoft is committed to providing energy
efficient products
Microsoft is collaborating with leading thought leaders
and global organizations to have a positive impact