Presentation from Kaivan Karimi, Freescale Semiconductor #mobilizeconf More at http://event.gigaom.com/mobilize/

1. Wednesday, November 13, 13

2. YOUR DEVICE KNOWS WHAT YOU’RE THINKING
BEFORE YOU DO
SPEAKER: Kaivan Karimi
Executive Director
Global Strategy and Business Development
Freescale Semiconductor
Wednesday, November 13, 13

3. TM
Email: kaivan.karimi@freescale.com
Blog: https://community.freescale.com/community/the-embedded-beat/blog/authors/kaivankarimi
Your Device Knows What You’re
Thinking Before You Do
Kaivan A. Karimi
Executive Director, MCU Global Strategy and
Business Development, Freescale
October 2013
Wednesday, November 13, 13

4. A Perfect Storm Is Brewing
Cellular Phones
GPS
Advanced Voice
Recognition Algorithms
Contextual
Computing
Social Media
Advanced Voice
Recognition Algorithms
Wearables
+
Sensor Fusion on ~$3.50 Worth of Sensors + MCUs
+
Big Data Analytics
=
A Perfect Storm, Where The Privacy Implications Could Be Profound
TM
Wednesday, November 13, 13

5. Wearables Are Booming
250k
Fitness Trackers
Preliminary Global forecast of Wearable Technology
shipments
(Thousands of Units)
150k
0k
2011
2012
2013
2014
2015
2016
2017
Smart Watches
Smart
Socks
Biometric Monitoring
in Cars
TM
Wednesday, November 13, 13
Smart
Pajamas
Glass
Smart Helmet
2018

6. Wearables Are Booming
250k
Fitness Trackers
Preliminary Global forecast of Wearable Technology
shipments
(Thousands of Units)
150k
0k
2011
2012
2013
2014
2015
But Has Anyone Thought About
Smart Watches
the Implications of This Boom?
2016
2017
Smart
Socks
Biometric Monitoring
in Cars
TM
Wednesday, November 13, 13
Smart
Pajamas
Glass
Smart Helmet
2018

7. Recent Industry News
Key Technology
Coprocessor
Brain (MCU) and sensor fusion algorithms
use accelerometer, magnetometer and
gyroscope data
MAKE IT CHEAP
New OS Framework
Providing new levels of calibrated sensor
data to sensor developers
MAKE IT EASY
Free apps…
TM
Wednesday, November 13, 13

8. The Whole Is Greater Than the Sum of the Parts
Coprocessor
Accelerometer, magnetometer and
gyroscope data + brain (MCU) +
sensor fusion algorithms
+
2 Other Small Sensors (~.50¢)
2-electrode ECG on a chip,
capacitive sensor (sweat) + NEW
SENSOR FUSION ALGORITHM
=
~$3.50 Worth of Sensors
TM
Wednesday, November 13, 13

9. The Whole Is Greater Than the Sum of the Parts
Coprocessor
Accelerometer, magnetometer and
gyroscope data + brain (MCU) +
sensor fusion algorithms
+
2 Other Small Sensors (~.50¢)
2-electrode ECG on a chip,
capacitive sensor (sweat) + NEW
SENSOR FUSION ALGORITHM
=
~$3.50 Worth of Sensors
TM
Wednesday, November 13, 13
(Remote) Emotion Reading

10. The Whole Is Greater Than the Sum of the Parts
Coprocessor
(Remote) Emotion Reading
Accelerometer, magnetometer and
gyroscope data + brain (MCU) +
sensor fusion algorithms
+
2 Other Small Sensors (~.50¢)
2-electrode ECG on a chip,
capacitive sensor (sweat) + NEW
SENSOR FUSION ALGORITHM
=
~$3.50 Worth of Sensors
TM
Wednesday, November 13, 13
Your Device Will Know How You Feel
Before You Do!

11. Always-On Healthcare Revolution
TM
Wednesday, November 13, 13

12. Always-On Healthcare Revolution
Sensory Input
TM
Wednesday, November 13, 13

13. Always-On Healthcare Revolution
Big Data Analytics
(Patterns and Insight)
Sensory Input
Healthcare Provider
Subject
Date
Reading
Recommendation
Blood Pressure
10.01.13
120/90
Perfect
Glucose
10.01.13
86
Reduce carbohydrate consumption
Heart Rate
10.01.13
150
Reduce sodium intake to lower BP
Mood
10.01.13
Happy
Cardiovascular exercise/ low carb diet increase
dopamine and elevate mood
Meals
10.01.13
Breakfast at 7:00 a.m.: 350
Midmorning snack at 11 a.m.
calories
Exercise
3-mile run at 8
a.m.
500 calories burned
TM
Wednesday, November 13, 13
Weight-bearing exercise for 10.02.13

14. Always-On Healthcare Revolution
Big Data Analytics
(Patterns and Insight)
Sensory Input
Healthcare Provider
Subject
Date
Reading
Recommendation
Blood Pressure
10.01.13
120/90
Perfect
Glucose
10.01.13
86
Reduce carbohydrate consumption
Heart Rate
10.01.13
150
Reduce sodium intake to lower BP
Cardiovascular exercise/ low carb diet increase
dopamine and elevate mood
Mood
10.01.13
Happy
Meals
10.01.13
Breakfast at 7:00 a.m.: 350
Midmorning snack at 11 a.m.
calories
Exercise
3-mile run at 8
a.m.
500 calories burned
TM
Wednesday, November 13, 13
Weight-bearing exercise for 10.02.13
Advertising Agency
(or others)

15. Does Privacy Still Exist?
The Internet Is a Surveillance State
By Bruce Schneier, Special to CNN
Updated 2:04 p.m. EDT | Saturday, March 16, 2013
Whether we admit it to ourselves or not, and whether we like it or not, we’re being tracked all the time:
• Google tracks us, both on its pages and on other pages it has access to.
• Facebook does the same; it even tracks non-Facebook users. It correlates your online behavior with your
purchasing habits offline.
• Apple tracks us on our iPhones and iPads.
One reporter used a tool called Collusion to track who was tracking him;
105 companies tracked his Internet use during one 36-hour period
Today there are over 150 commercial entities in the U.S.
tracking your online and offline behavior
WHAT IS THE STATE OF PRIVACY LAWS IN THE U.S.?
TM
Wednesday, November 13, 13

16. How Secure Is The Internet of People?
Shodan: The Scariest Search Engine on the Internet
By David Goldman, @DavidGoldmanCNN 1:41 p.m. ET | April 8, 2013
Shodan navigates the Internet's back channels. It runs 24/7 and collects information on about 500 million connected devices and services
each month. It's stunning what can be found with a simple search on Shodan. Countless traffic lights, security cameras, home
automation devices & heating systems, connected to the Internet & easy to spot.
Shodan searchers have found control systems for a water park, a gas station, a hotel wine cooler and a crematorium. Cybersecurity
researchers have even located command and control systems for nuclear power plants and a particle-accelerating cyclotron by using
Shodan.
Independent security penetration tester Dan Tentler demonstrated how he used Shodan to find control systems for evaporative coolers,
pressurized water heaters, and garage doors.
He found a car wash that could be turned on and off and a hockey rink in Denmark that could be defrosted with a click of a button.
A city's entire traffic control system command entry. And he also found a control system for a hydroelectric plant in France with two
turbines generating 3 megawatts each.
THE WEB IS INHERENTLY INSECURE?
TM
Wednesday, November 13, 13

17. What If...
Your Smart Device Knew You Better Than You Knew Yourself?
TM
Wednesday, November 13, 13

18. What If...
Your Smart Device Knew You Better Than You Knew Yourself?
Came with a new FREE app that could enable you and your healthcare provider to
prevent diseases from happening or cure what you already have?
TM
Wednesday, November 13, 13

19. What If...
Your Smart Device Knew You Better Than You Knew Yourself?
Came with a new FREE app that could enable you and your healthcare provider to
prevent diseases from happening or cure what you already have?
What if the same data was going to be available to the
people you don’t want to know that information?
TM
Wednesday, November 13, 13

20. What If...
Your Smart Device Knew You Better Than You Knew Yourself?
Came with a new FREE app that could enable you and your healthcare provider to
prevent diseases from happening or cure what you already have?
What if the same data was going to be available to the
people you don’t want to know that information?
Who Makes the Rules?
TM
Wednesday, November 13, 13

21. What If...
Your Smart Device Knew You Better Than You Knew Yourself?
Came with a new FREE app that could enable you and your healthcare provider to
prevent diseases from happening or cure what you already have?
What if the same data was going to be available to the
people you don’t want to know that information?
Who Makes the Rules?
What are the privacy and security boundaries with these devices?
Where should we go from here?
TM
Wednesday, November 13, 13

22. TM
Email:
Blog:
Wednesday, November 13, 13
kaivan.karimi@freescale.com
https://community.freescale.com/community/the-embedded-beat/blog/authors/kaivankarimi

23. Wednesday, November 13, 13