Ideas and resources for how to monetize your blog

1. Seizing Opportunity:
How To Go From
{ Making Coffee Money
To Earning A Real Living
Gigi Ross
@KludgyMom
Kludgymom.com

2. [squirming is
ok…
and
encouraged]

3. [a few words on
selling out]
Everyone’s definition of
value is different. Be ok with
yours.
- me

4. [one: market the best
possible version of you]
Be a yardstick of
quality. Some
people aren't used
to an environment
where excellence
is expected.
Steve Jobs

5. [two: fill your own little
buckets of awesome]

6. [three: put the
WORK in
NETWORK]
WORK to build
it ….so it
WORKS for you

7. [three: put the WORK in NETWORK]
Networking Dos:
1. Build your LinkedIn profile
2. Look at offline
3. Look past the end of your nose
Networking Don’ts:
1. Visiting an expo floor for swag
only.
2. Ignoring a “smaller” blogger.
3. Failing to mention what YOU do.
4. Missing the open door.
Every interaction is an opportunity to market yourself.

8. IF OPPORTUNITY
DOESN’T KNOCK,
BUILD A DOOR.
- MILTON
BERLE
[four: create opportunities where
none exist]

9. [five: always think in terms of an hourly
rate]
Is being paid $100
for a Twitter party
or $12/freelance
post “good pay?”
Consider non-
monetary upside or
downside BEFORE
you start
KNOW THY
PROJECT

10. [six: before you say no, PUCK it]
Pay it forward | Upsell | Cross-sell | Kindly keep me in mind
To go for
Don’t be the
afraid to
give up the
GREAT

11. [seven: find the
way to yes]
• It’s not about you
• Be creative
• Solve a problem
• Think big on project,
small on brand
• Know your audience
• Offer options
• Lead with your
strengths
• Collaborate –
strength in numbers
• Utilize Twitter, FB
direct messages,
email, network

12. [now…rock it!]

13. [questions?
slideshare +
resources available
at
kludgymom.com]

14. [advertising networks]
Google AdSense
BlogHer
Federated Media
Lijit
Rivki
Glam Media
Martha’s Circle
Chitika
MomPulse
Kontera (in-text)
InfoLinks (in-text)

15. [sponsored posts]
The SITS Girls
Clever Girls
BlogFrog
One 2 One Network
Collective Bias
Mom Bloggers Club
Mission List
Everywhere Society
Individual brands

16. [freelancing]
Contributing Writer
Ghost Writer
Editor
Curator
Social Media
Coordinator
Blogger Relations
PR
Virtual Assistant
Personal Coaching

17. [freelancing job
sources]
LinkedIn
Problogger Jobs Board
Mashable
Mediabistro
SimplyHired
About.com Blogging
Jobs Board
Craigslist
Facebook4Freelancers
Elance
Guru.com

18. Paid Blogging Opportunities You Should Watch Out For
http://www.kludgymom.com/blog-advertising/
Bloggers Working For Free: Not A Black and White Issue
http://www.kludgymom.com/bloggers-working-for-free-not-a-black-
and-white-issue/
How To Make A Clip List for Freelance Writing
http://www.kludgymom.com/how-to-make-a-clip-list-for-freelance-
writing/
How to Succeed at Freelancing Without Losing Your Tribe
http://www.kludgymom.com/freelancing-without-losing-tribe/
Wonder Twins, Activate! Maximizing Blog Friendships
http://www.kludgymom.com/blog-friend/
So You Want To Be A Freelancer?
http://www.kludgymom.com/freelance-writing-jobs/