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Business in art 
Can we learn from sports? 
Gijsbregt Brouwer 
LinC Lab6 - Utrecht - August 25, 2014
Can art learn from sports? 2 business cases to explain!
Can art learn from sports? 2 business cases to explain!
Can art learn from sports? 2 business cases to explain!
Disruption
Can art learn from sports? 2 business cases to explain!
Can art learn from sports? 2 business cases to explain!
Can art learn from sports? 2 business cases to explain!
Can art learn from sports? 2 business cases to explain!
! 
When will internet video 
overtake TV? 
“That already happened.” 
- 
Eric Scmidt, CEO Google
Can art learn from sports? 2 business cases to explain!
Can art learn from sports? 2 business cases to explain!
1 on 1
1 to many
Many to many
Facts
Social networks world wide 
1200 
900 
600 
300 
0 
60 40 
70 
199 
200 
271 
313 300 
500 
1320 
Facebook Whatsapp Linkedin Google+ Twitter Instagram Tumblr Pinterest Snapchat Vine
Use of smartphone
Use of smartphone 
2010 
82% 
18% 
2014 
37% 
63% 
Mobile Desktop
Number of users of Runkeeper 
35 
26,25 
17,5 
8,75 
0 
30 
23 
9 
6 
2 
0 0 
2008 2009 2010 2011 2012 2013 now
All running apps combined 
Far more than 
100M downloads
Pump it
Mobile revolution
Trends 
2nd decade 21st century
Tracking
"Sharing"
Fenced off
Smart real estate
Smart everything
Everything connected
All senses touched
Realtime world
Realtime world
Online = personal
Define personal?
2 cases
Outside is the new inside
Monopoly on sports?
Festivalization of the world
Offline = personal
Attention economy
Connecting offline & online
Creating memories
Creating memories
Concepting
More than sports
Business case? 
Ticket price 
Globalization 
New audiences
! 
Pink it and 
shrink it
Activewear conquering the street
Desportification of sports 
Performance 
Fitness 
Wellness 
Lifestyle
Lululemon athletica
Nike womens
Under Armour
Sharing your looks
Instagram in Nike + app
NTC on Vine
Zero degree touch points
Business case? 
More often 
Higher prices 
New audiences
5 tips
Be personal
Be conceptual
Be flexible
Be connected
Be different
Follow me @gijsbregt

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Can art learn from sports? 2 business cases to explain!