Contenu connexe Similaire à Engaging the sports consumer (20) Plus de Gijsbregt Brouwer (20) Engaging the sports consumer7. Deepen:
•
Mobile
•
Smart
stadium
•
Digital
signage
Broaden:
•
CommuniSes
•
More
content
•
Sport
date/meet
Lengthen:
Experience
1.0: •
CommuniSes
•
No
mobile •
Games
•
No
web
2.0 •
Planning
•
Not
personal •
Blogs
•
No
context •
RegistraSon
14. Sponsoring
1.0
AssociaSon
Sponsor
Sponsee
and/or
media
Agreement
Means
15. Sponsoring
2.0 •
Engagement
•
Value
creaSon
•
ConSnuous
experience
plaWorm
Sponsor
consumer fan Sponsee
and/or
media
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