Sport brands in the 2.0 age

Sport 2.0 Sportbrands in a 2.0 world

About me Gijsbregt Brouwer www.brightguys.nl www.linkedin.com/in/gijsbregt www.marketingfacts.nl/pages/bloggers/#Gijsbregt%20Brouwer

About today ,[object Object],[object Object],[object Object],[object Object]

Sport brands in a 2.0 world ,[object Object],[object Object],[object Object],[object Object]

Experience Economy ,[object Object],[object Object],[object Object],[object Object]

Experience brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sport as 1.0 brand Sponsor and/or media Sponsee Association Means Agreement

Sport as a 2.0 brand Sponsor and/or media Sponsee consumer fan platform ,[object Object],[object Object],[object Object]

Sport content in a 2.0 world Stap 3 BRANDING Rights Different formats Content Edited video Syndicated content consumers device Content played on a central site Sport Platform Content storage ,[object Object],[object Object],[object Object]

Sport content in a 2.0 world Stap 3 BRANDING Rights Different formats Content Edited video Syndicated content consumers device Content played on a central site Sport Platform Content storage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mixed roles: where & who? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mixed channels: what is mine? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sport brands in the 2.0 age

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Sport brands in the 2.0 age