First introduction of the concept of quantified sponsoring, offering QS startups a way of finding a business model and offering multinationals a way to show purpose and a new ROI on partnerships in sports.
Also a short introduction in the world of sports and QS, with some interesting examples and cases and some new startups.
5. The Next Web Mag
Florian Gschwandtner, CEO Runtastic
“Winning in sports is not
just for professionals, with
todays technology everyone
has access to mobile health
& fitness apps.”
maandag 3 juni 13
6. The Next Web Mag
Gijsbregt Brouwer, Founder Sportnext
“Technology is
democratizing at a rapid
pace. A good coach, heart
rate monitor or shoe advise
is an app away.”
maandag 3 juni 13
7. From F1 to lean
First time in the history
of sports that amateurs
have access to innovation
before the pros
maandag 3 juni 13