Especially for Social Media Week Rotterdam my brand new presentation on sports, athletes, story telling, social media, quantified self and how to monetize this all.

1. The transparent athlete
Social Media Week Rotterdam 2014

2. It takes people to tell a story, it takes stories to build a brand
The transparant athlete

3. You know me

4. You know me

6. It's a digital world

7. When will internet video overtake TV?
"That already happened."
!
Eric Schmidt, CEO Google (in 2012)

8. Nike Inc. (NKE)'s latest World Cup
ad, featuring Real Madrid star
Cristiano Ronaldo, was seen by
78 million people in four days.
!
Then it went to television.

9. Social media worldwide
1200
900
600
300
0
60 40
70
199
200
271
313 300
500
1320
Facebook Whatsapp Linkedin Google+ Twitter Instagram Tumblr Pinterest Snapchat Vine

10. Global sports industry value: $350 - $450 billion

11. Global sneaker + clothing market = $ 180 billion

12. Global sport drinks/nutrients market = $ 55 billion

13. Global professional sports market = $ 145 billion

14. 50% of all TV related social media activity is on sports

15. It's an athlete's world

16. Share your adventures
Creation of own media(channels)

17. Create your own brand
Creation of own media(channels)

18. Who are you?

19. Who do you connect to?

20. Why should you?

21. Get your content
strategy working for you
and monetize your
platform

22. Brands and stories
!!
Creating value through !
- branding!
- sales!
- reach!
- engagement!
- impact!
- sponsorships !
- advertising!

23. Case #samenmet

24. Team #samenmet

25. Athletes #samenmet

26. Fans #samenmet

27. Results: hashtag use > 12.000

28. Results: engagement > 50%

29. Just about sports?

30. It's about passionate people

31. It's about great adventures

32. It's about ravenous fans

33. And the future athlete?

34. Match data

35. Training data

36. Training data

37. Bio data

38. Share a hearbeat

39. DNA

40. What can we learn from athletes?

41. Create your own stories

42. Own your channels

43. Share your adventures

44. Build your brand

45. Be future proof

46. Harvest your wins

47. Feel free to follow me: @gijsbregt