McKinsey estimates that over a third of economic activity in the United States is the cost of interaction; the cost of email, conference calls, managing suppliers, meeting with people and reading all staff emails asking who speaks Latvian. In advertising these interaction costs are only growing as the process of solving marketing issues increases in complexity.
David one said the people at Ogilvy were gentlemen with brainzOgilvyBrainZ.com allows people to share ideas, post problems and provide solutions. Members can also create public or private groups around specific topics and post messages on group walls, create discussions and post comments. Problems can be sent to existing email groups by copying the URL and pasting into the body of an email. All groups, problems, solutions, documents, videos and photos can be tagged with keywords and are therefore searchable, thus avoiding reinventing the wheel.